Cost of Advertising
Use an Excel spreadsheet to layout these cost. Save as cost_yourlastname
Layout in whatever manner is clear and orderly. Add clear headings and details of the cost structure.
I. Newspaper
What does it cost to run ads in the Sacramento Bee newspaper? Calculate the cost for a 4 inch black and white ad that will run on a weekday. How much will that 4-inch ad be on a Saturday? Sunday? How much for that same ad in full color on a weekday, Saturday or Sunday. You can find the cost listed on
http://www.sacbee.com/static/live/guide/advertise/pdfs/2004_Rates.pdf Use the general rate, full run, and open annual investment level.Compare these costs to similar ads in the San Francisco Chronicle
http://www.sfgate.com/chronicle/ratecard/pdf/general.pdf and in the local Elk Grove Citizen http://www.egcitizen.com/II. Radio or Television
Find the cost to advertise a 30 second or a 1-minute spot on a radio station or local television station.
Either go on the Internet to investigate or make a telephone call using the class telephone. What are the arrangements or details in getting a commercial aired? Do you have to make the commercial, or can the radio or television stations create one at a cost? How much would it be?
III. Internet
There are many Internet opportunities. Find 2 places where you can advertise. Name the places and give prices. What are the arrangements?
IV. Others places and types of advertisement
Find at least one other place where you can advertise. Give the type, place of advertisement and cost for advertising. Give details such as timing, size, and placement. Examples of places that advertise are, billboards, posters, flyers, theater bills, sports bills, sports scoreboards, sponsor a little league team,
