ESTIMATED TRAFFIC: 1/1800 of Google.
USER NICHE: Technology (Blockchain/Cryptocurrency) (WEIGHTING: 7000%).
AVERAGE CTR: 0.3%.
ESTIMATED COST PER CLICK: >100PRE (US$2.00) / month.

PreSearch Advertising

The dashboard keeps track of position, views and clicks, but that is about all. For more analytical information, such as how many impressions you can expect for particular keywords, I am afraid I will have to work it out for myself, the freestyling way!

As of September 2022, PreSearch has 1.2 million users, serving 6.6 million searches. Google, on the other hand, processes over 8.5 billion searches per day. I might assume that Google attracts 1800 times more traffic than PreSearch.

PreSearch Analytics

According to some users, CTR has been low: from 0.4% 0.9%. Bboushy ran a campaign from October 2021 to May 2022 using a number of keywords including "analytics", "onchain" and "blockchain explorer". He staked less than 2000PRE in total, including 310PRE on "analytics". That keyword attracted nearly 20,000 views over the next six months, of which 64 (0.33%) converted into clicks.

According to Google Ads, "analytics" attracts between 100,000 and one million searches pe month in the USA. Given that America comprises 1/12th of the world's population, that might confirm my earlier estimation that PreSearch has 1/1800 the user base of Google. However, Americans makes up just shy of 25% of Google users, so there are obviously other factors pushing up the number of PreSearch results. We might surmise that PreSearch users are also more skewed towards "technical" issues than typical Google searchers. That would seem logical, and might explain the poor performance of "feng shui" keyword.

Obviously, PreSearch users have a technological bias, and a love for cryptocurrency. I now believe "analytics" would have a score of 105/35 when it comes to audience suitability. 35 * (35/2 = 3 or 300% above a typical Google user.

Another possible source of information might come from the niches of the ads already staked and displaying. It won't tell me exactly how much traffic each niche attracts, but it will give me an idea. These are the principle niches on my site:

1. Art & Architecture: keyword: art gallery: ads staked: 1/1.
2. Dating: dating site: 1/1.

Of course, biases can work in your favor too.

Interestingly, keywords break down into smaller segments: if no ad for "hinduism" is available, "hindu" will be chosen instead. Therefore, you can generate impressions for both keywords. The same goes for "palm reading", "palmistry" and "palm" (the master signifier!)

I should prioritize pages which are more or less fully developed, like Gossy Good Times, or Asakusa Food, and those which have a responsive design. I should also advertise my English learning pages as it might also earn me some jobs teaching!

How Much to Pay for Impressions

Facebook is the number one keyword on Google, with 144 million monthly searches. As of October 2022, Your Crypto Library has staked 702,000PRE on this keyword. That equates 205 American Google searches for every PRE invested, or 1.32 global PreSearch impressions per 1PRE per month.

One goal is for eternal traffic... traffic to Arweaved pages from beyond the grave! Perhaps I could allocate 33% of my stakes to this end. As my age increases, more and more of my wealth could be transferred to PreSearch, to be spent on future staking! I can't take it with me, but I can use it to finance my legacy.

For pages which are still current, I can link to their Crowded World URL... perhaps 33% of my ads should be reserved for this. Another 33% should be reserved for crypto-related pages.

Ad Set Up

The headline can be up to 100 30 characters long. The description, meanwhile, can be a maximum of 250 80 characters. Neil Patel recommends that you make every letter count! Therefore, "Eat in Japan!" is too short and should be extended in the next iteration.

Asakusa Food: Eat in Tokyo!
Keywords: tokyo restaurants.
Link here
Accompany the Agoraphobic Traveller off the beaten track in search of the city's exotic culinary delights! (from the budget to the top-end, but mostly the budget.)
Audience Suitability Score: 1/10.
Ad activated on March 17, 2023!
UPDATE: According to Google Ads, "tokyo food" has between 1000 and 10,000 monthly searches. On the other hand, "tokyo restaurants" attracts 10 times more: 10,000 to 100,000! So I should switch to this keyword on the next iteration!
Google Trends: "Japan is open for tourists again!"

Gossy Good Times: Explore Australia Step by Step with the Agoraphobic Traveller!
Keywords: australia travel.
Link here.
Gosford comes across as a city on the go. There is a wealth of heritage sandstone, and a history dating back to the convict days. Nonetheless, Gosford's eyes are framed forwards, towards a glorious future.
According to Google Ads, "australia travel" has between 10,000 and 100,000 monthly searches in the USA plus Australia.
Audience Suitability Score: 1/40.
Ad activated on October 2, 2022!
UPDATE: September 20, 2023.
Number of Keywords: 2. Ad Impressions: 8. Clicks: 1. CTR: .

Feng Shui: Manifest your desires by exploiting the ancient Chinese science of Geomancy! (76 characters)
Keywords: feng shui.
Link here.
For thousands of years Chinese have employed Feng Shui to maximize energy flows and precipitate spiritual enlightenment. If applied correctly, Feng Shui can boost your income, attract love and cure intractable health and emotional problems.
Audience Suitability Score: 50%.
According to Google Ads, "feng shui" attracts between 100,000 and one million hits per month in the USA.
Ad activated October 9, 2022!

Bitcoin Trade Analysis: As Bitcoin's liquidity grows, acceleration slows. Thankfully gains are still stratospheric! (80 characters)
Keywords: technical analysis.
Link here.
My chart analysis suggests that the current Bitcoin slump will end mid '23, and price will surge to $100,000 and beyond.
Audience Suitability Score: 1000%.
According to Google Ads, "technical analysis" attracts between 10,000 and 100,000 hits per month.
Ad activated October 17, 2022!
UPDATE: February 13, 2024.
Number of Keywords: 2. Position: 2 (outbid). Ad Impressions: 711. Clicks: 1. CTR: 0.14%. Daily Impressions: 1.46. Daily Clicks: 0.002. Estimated Daily Google Impressions: 1666. PreSearch Share: 0.00087.

Bitcoin Trade Analysis: As Bitcoin's liquidity grows, acceleration slows. Thankfully gains are still stratospheric! (80 characters)
Keywords: technical charts.
Link here.
My chart analysis suggests that the current Bitcoin slump will end mid '23, and price will surge to $100,000 and beyond.
Audience Suitability Score: 1/3.5.
According to Google Ads, "technical charts" attracts between 10,000 and 100,000 hits per month.
Ad activated October 23, 2022!
Ad deactivated February 11, 2024.
Number of Keywords: 2. Ad Impressions: 0 Views. 0 Clicks. CTR: N/A.

Photo Index: Photo galleries for Rob Sullivan aka the Agoraphobic Traveller! The only direction is in! (90 characters)
Keywords: "photos".
Link here.
Vertical is a visual celebration of the postmodern experience of the 21st Century, a world envisaged by sci-fi writers and Hollywood. The future just happened -- the future is already here!
Audience Suitability Score: 500%.
According to Google Ads, "photos" attracts between one million and 10 million hits per month.
Ad activated October 31, 2022!
UPDATE: February 12 2024.
Number of Keywords: 1. Position: 1. Ad Impressions: 40,963. Clicks: 120. CTR: 0.29%. Daily Impressions: 87.34. Daily Clicks: 0.25. Estimated Daily Google Impressions: 166,666. PreSearch Share: 0.00052.

Akihabara for Adults: The Adult Only Guide to Akihabara, the Anime & Electronics District of Tokyo! (79 characters)
Keywords: dolls.
Link here
Schoolgirls are an enduring fantasy for Japanese men, with maids not far behind them. In Akihabara you can even find love hotels with dolls to entertain you!
Audience Suitability Score: .
According to Google Ads, "dolls" attracts between 100,000 and one million hits per year.
Ad activated November 7, 2022!
UPDATE: February 15, 2024.
Number of Keywords: 1. Ad Impressions: 3646. Clicks: 9. CTR: 0.24%. Daily Impressions: 8. Daily Clicks: 0.019. Estimated Daily Google Impressions: 16,666. PreSearch Share: 0.00048.

World Map: Mapping this Crazy Crowded World, Roaming from Alaska to Antarctica, Manchester to Malabar! (91 characters)
Keywords: world map.
Link here.
The Earth is not as homogenous as the globalists proclaim. Head off the beaten path & you can still find secret Shangri-Las, shrouded Stonehenges, waiting to be uncovered. Just remember that freedom lies on the margins of the page!
Ad activated December 21, 2022.

Musk/EgyptAir: The Cassius Croon Implosion, a Free Online Sci-Fi Novel from Rob Sullivan (74 characters)
Keywords: science fiction book.
The year was 2008, & the world was in the throes of another 70s revival. The first Magda Maria heard of it was watching The Chucky Poong Show when some moviestar dropped the word 'cat'. From that moment on, the trickle became a flood.
Link here.
According to Google Ads, "science fiction novel" attracts between 100 and 1000 hits per month in the USA. "Science fiction book" attracts from 10,000 to 100,000 hits per month.
Ad activated February 21, 2023!

First Contact: Free Online Sci-Fi Anthology (28 characters)
Multidimensional short story collection dealing with moment of first contact.
Keywords: science fiction.
Link: Link here.
According to Google Ads, "science fiction" attracts between 10,000 and 100,000 hit per month in the USA.
Ad activated February 13, 2024!

Cassius Croon: The Cassius Croon Implosion, a Free Sci-Fi Detective Novel from Rob Sullivan (.
Link.


Potential keywords: horoscope (5 million Google views in the USA), zodiac (5 million Google views), learning English (500,000 monthly Google searches.. Ganesha (500,000 Google views), drum&bass (500 Google searches, world map (5 million Google searches); cyberpunk fiction.

Imagine Twitter or Facebook ads that become active upon my death!

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