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Baby S - Street Fractions

Label: Ruthless Records
Release Date: January 2002

Baby S is currently readying his debut album called "Street Fractions" which will be released on Blast Entertainment/Ruthless Records. The smooth-flowing Los Angeles rapper has already recorded with King T, Kurupt, Kokane, Cypress Hill, Mausberg (R.I.P.) and more.

"It took years to develop my style, Now, I can just do it.  It's so natural that I can't even explain it."

Fans will get their first taste of Baby S on "I'm Ghetto," the irresistible lead single from "Street Fractions."  Rapping with calm authority over a mesmerizing bassline courtesy of up-and-coming hitmaker Step (who produced the majority of the album), S delivers a rare blend of top-notch lyricism, ear-snatching production and clever imagery.

"The concept of "being ghetto" is perfect for the first single," he says.  "It's something people can relate to wherever they're from. My music brings a whole new perspective, appealing to the East, the South and the West Coasts."
Case in point, album cuts "So S" and "Get That" will definitely have the clubs bouncing down South.  And "Ghetto All Day" will have the heads in California nodding.

S builds on a more worldly perspective with "Didn't Ask To Be A Gangsta," one of the most insightful rap songs of recent memory.

Rather than blindly glorifying life in "tha streets", as many other rappers have, S details how most young men are sucked into the lifestyle, a suffocating reality in their area.

"The stuff that we do everyday, we don't ask for it to be in our face," S explains.  "We're trying to get away from it, but it's here and we have to deal with it to live.  Nobody wants to hustle in the streetsS..but sometimes you've got to do that to feed your kids."

That reality is further expressed on the explosive "Gangsta Crew," certain to be another fan favorite.  It's a defining moment on the album, as Baby S is joined on the mic by Compton rap pioneer King T and newcomer, Jibri. 

"When I listen to that song, it makes me think back to songs I used to hear that would make me buy an album and worship an artist," S says.  "It's a song that represents the West Coast's comradry."

If there's anything the West Coast represents, it's being about your business.  To this end, Baby S collaborates with Kokane on the streetwise "Get Ur Paper," a future anthem where the two rap over a steady, thumping groove speaking to whatever one needs to do in order to make things happen.

Baby S hooked up with Battlecat in 1994, years before the City of Angels-based producer would score hits with Snoop Dogg, Tha Eastsidaz and others.  S would flow during Cat's production sessions, honing his craft.
 
Eventually, King T got wind of Baby S's impressive skills and decided to feature him on "Squeeze Yo Ballz," a cut from T's "Thy Kingdom Come" album, a hot commodity on Los Angeles' underground hip-hop circuit.

"King T's really the one who brought me into the game," S says.  "He put me on his album when nobody knew who I was.  That's actually where Kurupt heard me first."
The exposure lead to Baby S's appearance on Kurupt's smash single "We Can Freak It," which was culled from his 1998 album, "Kuruption!," and was produced by Battlecat.  Although the song provided S with a wealth of exposure, it didn't take him where he wanted to be.  "When I came into the game, my goal was to do it big," he says.  "That song was an important stepping stone, but I had to keep going."
Undeterred, he and his production company, Blast Entertainment, signed with Eazy-E's Ruthless Records and started solidifying work for "Street Fractions."  As Ruthless' newest star, he stands poised to bask in the same spotlight as Eazy-E, N.W.A, The D.O.C. and Bone thugs-n-harmony.

"It's a dream come true being on this label," S explains.  "I used to sing N.W.A's (expletive) like I was a little Eazy-E.  It's like bizarre being here."

It's a feeling sure to pass since Baby S is clearly bound for the same accolades attained by many of his legendary label mates.  Once his "Street Fractions" album hits the boulevard, there definitely will be a seismic shift toward the musical vision fronted by Baby S.
"I'm trying to deliver a new sound for hip-hop," he says.  "And I want to put it down for the West Coast."