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Every day an adventure in mediocrity
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Friday, February 13    

How do you Dew?
Okay, so I haven't really come to terms with the new Mountain Dew label yet. I'm slow to change, people, and they messed with a perfectly good thing. (And they shortened Mountain to "Mtn," which is both incorrect and annoying. Truth be told, I still prefer the label of my youth, when we were "Dew-ing it country cool," but I'll let that go for now.) Bygones. The point is, my latest Dewsletter informs me that they now have a history of the Dew available on their website. Which is freaking awesome, once you get past the kind of creepy intro video. Looking at the evolution of a label over time is pretty cool -- and it reaffirms my distaste for the current logo. Bonus.

  posted @ 10:17 AM |

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