Get More $$
Go to the press START screen and press Y, X, Z, Y, X, Z, X, X, Y, Z, X, Y.

Pick Level
Go to the press START screen and press X, X, Z, Z, Y, Y, Z, X, Y, Y, X, Z

Get Good Reputation
Go to the press START screen and press Y, Y, Z, X, X, Z, Y, Y, Y, X, X, X.