Dear Queer Consumer/Vendor:

Due to the lack of consumer businesses that gay men can identify or associate with, and the absence of a diverse men's cosmetic line on the market, I have spent seven years conducting in depth research and product development to create a line of personal care products that caters to the needs of gay men. And, we all know gay men have needs!

BOY COSMETICS, INCORPORATED is a versatile cosmetics company that offers top of the line fragrances, facial cosmetics, hair products, and body and bath care designed with the gay males interests, needs, and health in mind.

BCI products feature high quality ingredients that are backed by extensive clinical studies that confirm their effectiveness. We take great pride in our product which include: vitamins A, E, and C; ginseng extract; rose hip extract; green tea extract; jojoba; rosemary; watercress; Dead Sea salts; red marine algae; and essential oils like avocado and almond. We use no petroleum oils, and our products are allergy tested (never animal tested) and hypoallergenic.

BCI knows the proof is in our product.

As a gay man and a makeup artist of 11 years, I know that most men's cosmetic lines are limited and cover only basic shaving and skin care needs. While working for some of the top cosmetic companies in the world, I spent my time being trained on the clinical aspects of care products. After testing products made for women on myself for several years, it seemed odd to me that some of the most amazing products were only being produced for women. Why should men be overlooked?

The benefits and effects of their products, and the lack of cosmetic line that men can identify with was the inspiration for BCI. Although BCI is not the first cosmetics company to offer a line of identification for gay men, BCI is the first to offer a broad range of cosmetics and care products.

Through my research, I realized the largest portion of the consumers of men's products were gay men. Gay men are spending millions of dollars every year on cosmetic businesses that do not contribute actively to the gay community. I felt it necessary to create a company that cares about its consumers, the gay community. It was time for a change.

BCI will: be active in the community and participate in pride events; contribute to AIDS charities and other organizations; be involved with gay youth organizations.

It's time for gay men everywhere to stop making that late night, under cover trips to the drug store, and raiding their mothers and sisters cosmetics drawers. Be out. Be Proud. Be beautiful inside and out.

You now have a cosmetics company that's all your own: Boy Cosmetics Incorporated.

Real men wear makeup.

Devotedly,

Alexander Gregory Ewing
Founder, Boy Cosmetics Inc.
& Hollywood Makeup Artist