DID YOU REALIZE THAT MOST CHARACTER PROGRAMS, EVEN A SMALL SINGLE LOCATION OPERATION, TYPICALLY COST OVER THE LIFETIME OF THE PROGRAM MORE THAN THREE TIMES WHAT YOU PROBABLY PAID FOR YOUR LAST AUTOMOBILE? ARE YOU PREPARED TO MAKE THAT TYPE OF INVESTMENT WITHOUT SEEKING OUT COMPETENT ADVICE?
STOP!
Before you make a serious investment into a character program, consider hiring Starbotics to protect your investment! Why involve Starbotics in your character program planning process? Did you buy a car, house, stereo, or computer without seeking some assistance whether it be the advice of friends or others? Kicking the tires is part of understanding your investment. Designing a character is much more than simply making a drawing on a piece of paper and putting it in fabric or plastic. The initial character investment is merely a portion of a character program investment. Making a character program investment is very similar to purchasing or leasing an automobile.
When you lease or purchase an automobile, would you buy the first car offered? Of course you wouldn’t. First you would do a little research. You would learn from your research that the initial investment is determined by the quality and style of the vehicle. Then add in the cost of the fuel, maintenance, cleaning, insurance, tires, taxes, tags and title, parking and a garage to store the vehicle. Then you would begin to understand the true scope of your investment.
But you’re not there yet. It takes time to do all of the research and to go to different dealers and bargain for the best price. That is the opportunity cost of shopping for that vehicle.
JUST LIKE A CAR, WHAT IS UNDER THE HOOD WILL MAKE A BIG DIFFERENCE IN MAINTENANCE AND LONG TERM COSTS? DON’T GET STUCK WITH A CLUNKER OF A COSTUME BECAUSE YOU DIDN’T KNOW HOW TO KICK THE TIRES!
Next lets add in the cost of driving that vehicle (after all you could accomplish a lot of work if you didn’t have to concentrate on driving or had someone to drive you). Then there is the driver training time.
Now you truly understand to get the concept of the true investment cost of character program, your promotional vehicle. When you buy a car, you may have sped up your research by looking at a consumer report magazine or column to “seek the advice of a professional.” Well professional character program advice is merely a small step in the right direction to assure that you get the most for your investment both while purchasing and during the life of your investment. Starbotics Character Consulting makes sure you can understand the tradeoffs being made in your character design so you can maximize your return on your investment. Starbotics can help guide you through the entire process. Let Starbotics be your professional character program advisor during the design and implementation of your program.
Once you make your investment decision, you need to staff and maintain your character. After all, what would happen if you bought a car and never changed the oil. You don’t want your promotional character vehicle to blow up in your face. You didn’t make this investment just to have it fail. You invest in a character program to accomplish a goal: promote your business, build traffic, enhance customer experience, benefit from community spirit, match competition or another similar goal. Your business and the reputation of your business is at stake. Keep your program in tune with Starbotics. Starbotics Character Consulting can help you understand the budget needed to operate a successful program tailored to your operations.
Starbotics has proven experience with a variety of costume manufacturers, designers and character programs. The professionals at Starbotics can help you make the right investment decisions. Make sure your character program succeeds in accomplishing the goals you seek. Make sure your program involves Starbotics.
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If you have any comments, questions or need more information, feel free to email us at:Just a FEW of the many considerations in Designing Characters
Mascot Program Considerations
