The ALERT look is part of the FIFe standard of points for Norwegian Forest Cats, and is required in most countries other than USA.
Furry Boots breeds for the alert look, which results in a profile as seen here.
The nose is straight all the way up the forehead, with no brow ridge.
In profile, the noseline is 90 degrees to either the earline or the nose-chin line:

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FURRY BOOTS VIKING Silver Tabby 10 mos Male (Link to Homepage)	FURRY BOOTS MINERVA 6 yrs. Blue/Wh Female (Link to Alert Look Page.)	Supreme Champion FURRY BOOTS SINDRI Cream Cameo & White 2 yrs Stud (Link to Studpage)
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