VARIOUS ARTISTS
Commercial Ad Hoc
Record label: Illegal Art
Format: CD
Release date: early summer 2000

I know - I'm obsessed with this label. Maybe it's the recklessness involved with chopping up Beck into thousands of pieces and reshuffling the snippets, culling through movie soundtracks and dialogue to create a whole other plot, or blending together as much of the obvious and the obscure for the sake of it. At any rate, the latest installment in the series takes on the world of advertising. You'll hear identifiable bits from the Army Reserve and new Volkswagon Beetle ad campaigns, as well as vintage radio ads from the '60s and '70s. Our favorite helpless elderly woman makes a return ("I've fallen…and I can't get up!") and that all-too-familiar Intel logo gets pilfered not once, not twice, but three times. You know, maybe if advertisers didn't let their little projects bombard us from all sides 24/7, folks wouldn't feel so compelled to do stuff like this. Then again, rampant commercialization is one of the reasons that subversive actions continue. Media terrorists of the world, unite!

{steve crognale}


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