The Importance of the Mailing List

Many marketers spend a lot of time and money in the production of the mail piece itself and the actual mailing of the piece. You can have a great product and an attractive mail piece, but if you do not have the proper target market all of your efforts have gone to waste. The mailing list is a key component in any direct marketing campaign. You should not compromise your marketing efforts by cutting corners on the purchase of your mailing lists. If you are in business to build a respectable downline, then you should NEVER mail your promotional materials from a recycled set of names that are offered by many "list brokers".

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