What you see here is a new project implemented in Chesterfield County in Virginia. An actual genetic breeding company was set up and stocked with leopard geckos, crested geckos and their various color and pattern morphs with the sole purpose to run it as a TRUE business. This is truly teaching across the curriculum. Biology and E-Marketing classes work together as two branches of the same business, High School Herps. Here's what the business is broken down into.

The Biology classes will:

• Study geckos utilizing ALL aspects of their biology
• Care for & breed them and incubate their eggs using state-of-the-art equipment
• Hatch and marvel at the "new" life we have seen
• Study how these babies are different from the parents in appearance, genetics and behavior
• Calculate Mendelian ratios which are based on mathematical concepts that are now TANGIBLE to us
• Raise them to a satisfactory age and learn all we can of what they are and how life develops new biological philosophies as they grow

The Marketing classes will:

• Create all advertising (this site)
• Come up with a sales plan
• Negotiate a shipping contract with a major carrier (FedEx, UPS, Airborne etc.)
• Design, build and personalize a package for each animal
• Track each shipment to guarantee safe arrival of animals and satisfaction of clients
• Learn basic care and husbandry of the animals to assist our clients, through telephone and e-mail contact, in the proper care of their pet
• Generate income to be saved, reinvested or donated to others according to student's judgements
• Continuosly improve upon all of the above as they get more experience and become better business persons