SAID HUACE PICTURES HEAD JON CHIEW; FORBES BLOG: DE PALMA HEADING TO CHINA IS START OF A TREND
In a Hollywood Reporter article by Clifford Coonan, posted from the Cannes Film Festival this past May, Jon Chiew, head of international film for Huace Pictures (the company co-producing Lights Out), said, "We believe Lights Out is shaping up to be a Chinese female superhero franchise that the market has never seen and we are happy to be onboard this ride with Arclight Films, a company that has a real understanding of the Chinese marketplace." Coonan's description of the film from that article goes like this: "Lights Out follows the plight of Emma Mitchell, a woman in her 20s forced to fight for her life when her dilapidated, Louisiana, plantation-styled home is inexplicably targeted by a crew of international gangsters."
Meanwhile, in a blog post with a curious typo in its headline (considering that it is for a Forbes blog), Cherry Hong suggests that a big-name director such as Brian De Palma heading to China to make a film is the start of a trend. "China is putting emphasis on rejuvenation and protection of its culture as global force able to hold its own," writes Hong. "Recognizing that the competition with the West is fierce, Xi [Jinping] aims to control the trend of globalization in the film industry within China, and to raise the quality of domestic films for greater competitive power. With these goals on agenda, China is in the forefront of seeking talents for its film industry revolution."