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1990's Fads and Fashions





For youth, the fashion of the decade began with Grunge on one hand and preppie on the other. Hip Hop style was popular.  Boys' jeans have grown bigger and bigger, worn low on the hips, and girls are wearing bellbottoms and poor boy tops reminiscent of the 70's.  Over $6 billion was spent by fast food places on uniforms.   Designers included Liz Claiborne, DKNY,and Tommy Hilfinger.  Dress down Fridays became commonplace and  gradually developed into a more casual work dress code altogether, with 53% of companies allowing casual dress in 1998, up from 7 % in 1992.  Khaki pants and polo shirts or denim shirts were the work-place norm.  New fabrics such as microfiber and tencel competed with the ever-popular cotton and linen.  Consumer spending on clothing dropped from 4.6% in 1990 to 1% in 1995. While interest in health and nutrition has increased, obesity was at a record high.  Fads include Tae-bo, in-line skates, beanie babies, Furby, Tickle Me Elmo, WWJD, Yo-yos, tattoos and body piercing, and the video games. Toys Of The 90’s - Annimorphs Transformers - Beast Wars Transformers - Beast machines - Buzz Lightyear - Crazy Bones - DigiMon - Furbys - Gameboy Color - Jurassic Park Dinosaurs - Laser Pointers - Tickle Me Elmo - Magic Eye Books - Magic the Gathering - Mighty Max collectibles - Pogs - Pokemon - Skip-It - Spy Tech - Tamagotchi - Teenage Mutant Ninja Turtles - Clothing Of The 90’s - Backpack Purses - Baggy Jeans - Butterfly clips - Cargo Pants - Fanny Packs - Fishing Hats - Flannel shirts - Guess - Levi - MHENDI - Nike - Piercing - "Sex Bracelets" - Platforms - Tattoos