Topic: Contact Lenses
Contact lens company Acuvue's results from its email campaign aimed at teenagers lagged in the past few years. It turned to Facebook. Initially the company could not get the results it needed, but "since January, ...[the] contact lenses brand's Facebook 'likers' have jumped from about 10,000 to 41,000." The figures jumped because the company converted its teen e-mail subscribers to its page on the social site, according to a post on ClickZ.
