Topic: Contact Lenses
A story posted by 3news says that "a complaint about a website advertisement for contact lenses wrongly claiming approval by optometrists has been upheld by the New Zealand's Advertising Standards Authority (ASA). L Frederikson of the New Zealand Association of Optometrists (NZAO) complained about claims made by Luxottica Retail NZ on its Contacts2Go website, saying they contained errors in fact and were misleading."
Optometrists in New Zealand objected to the phrase on the home webpage saying "Optometrist Approved" and the body of the ad that stated Contacts2Go has been approved by optometrists.
The story noted that "the ASA said there was a high standard of social responsibility expected in the advertising of therapeutic products and the ad failed to meet those standards, so breached the therapeutic products advertising code."
