Topic: Optical
Yesterday Essilor announced that it launched in Britian Vision Test, an app for iPhones and iPads. According to the company, the objective is to drive customers to "independent Varilux Specialist practitioners." The app requires users to complete an interactive vision test that includes several modules, including visual acuity, astigmatism, and duochrome. Each test has a pass or fail mode. Users with results of less than 100% are advised that their vision could be improved through optical correction. Using the app, users can search immediately for their nearest optician offering Varilux by entering their postcode or through GPS based on their current location.
