These are her exact words:
"Your project is to create an "interactive commercial" in Flash for a new futuristic (fictitious) product. Let your imagination run wild! Think of some really neat new invention that you think people would love to have. For example, if I were doing this project, I would make a personal luxury vertical takeoff and landing vehicle and call it the "Aviauto" (it's a flying car!).
In terms of technical specifications, your commercial needs to have at least 30 seconds of animation, so if you use the default 12 frames per second, you need to have at least 360 frames. You also need to have interactivity (buttons, etc.) in your commercial because it will be a web-based commercial, not a television commercial. Also, make sure your Flash document size is at least 640 by 480 pixels.
The style of the art needs to be professional because you should be pretending that this is an actual product that you are actually trying to sell. Photographs often work the best in trying to keep the artwork professional. Obviously, you might have to do some creative editing in Photoshop to make a photograph of an existing item look like your futuristic product. Any images you use must be either created yourself (for example, images drawn in Flash, painted in Photoshop, or taken with a digital camera and edited in Photoshop) or used with permission, following Copyright Law (look up the section on "Educational Fair Use").
In this project, in order to receive a good grade, you will need to demonstrate your creativity in imagining a futuristic product, naming it, and figuring out how to sell it in an interactive commercial. In addition, you will demonstrate your organizational skills and technical skills in making an interactive Flash movie that is logical and free of technical errors. You will also demonstrate your marketing skills in creating an interactive commercial that keeps in mind the target audience and really sells the product to them. You will demonstrate your art skills in creating aesthetically-pleasing layouts, legible text, and correct use of color.
You will publish your project on the world wide web and present it to the class, learning from and critiquing each other's projects."
Here are some examples of student "Interactive Commercial" Projects from Mrs, Dahlgern's class last year:
Of course, there are other formats for Flash advertising, and you might try your own. For example, you could design pop-ups or banners for your product or service. There are a lot of standards for this-- both maximum file size and standard dimension sizes. Here the link you need to get this:
Interactive Advertising Bureau (IAB)
There are, as you no doubt know :), examples all over the web.
Here are some other links about web advertising:
Banner Ads |
Effectiveness of Online Advertising |
Notes:
Make sure you PLAN your commercial before you start the work in Flash. A storyboard with layouts for each "scene" is VITAL!!!
rubric
