^/\^ PeaK /\^/\
What's new... is old again
July to September 2000 News
September 2000 News
September 24, 2000
The first "Radeon" specific web site can be found in Euroupe at
RADEONIC . It has
the best rendered version of the "Radeon Girl"...take a look at those
shimmering leather pants.
For those of you who like your RADGAL the way she appears in
ads, demos, and in person...tall and lithe...click here.
The page does not come up properly under
Netscape3 at the moment...the webmaster has been notified.
Do you care about this world ? A seemingly simple question typically
answered with a cool and uncalculating eye by many with "yes".
An eminent scientist confronts the universal formula of 10% growth
in the economic for where the price must be paid for by ecological
systems. Lumber that is harvested in the way of travelling nomads
by continually looking for "old untouched growths" of forests to
meet or exceed the 10% growth formula. It is David Suzuki's
idea that we must manage our growth and the growth of our natural
resource. Here is the introduction to his award winning presentation
on supply, demand and our world ecology in his book called
The Sacred Balance.
Bought myself a nice little calculator for $10 made of metal with
support of hexi-decimal conversions (missing from my HP-11C) made by
guess who ? Hewlett Packard of course in the form of their
HP 6S
entry into
the hearts and minds of future engineers by giving high school students
an excellent calculator...sadly...only algebraic entry and not
Reverse Polish Notation (RPN) is
not supported :(
I'm going to write and lobby for a low cost RPN unit from them.
Apple has again chosen ATI to be the
provider of its graphics
technology for the sexy new Imac Cube. Responding
to simultaneous price point pressures in the value market and the
performance segment, it will offer either the
Rage 128 Pro or
the Radeon based cards in ints slot at a nominal
$100 differernce.
There is a quote from my hi-tech past about the "future being so
bright...that you've got to wear shades". I have been fairly silent
in the last little while focussing more so on the management and growth
of individuals and new technology. Change for a mid-size company is a
welcome and necessary step for future growth. The promotion of
David Orton into ATI's ranks has been a very positive step at ATI in terms
of extremely professional management...the respect and influence he
has drawn to date has a lot of people putting
on their shades these days.
I have been reading the odd review and editorial over the last three
months and have the following comments to make.
Has Nvidia's X-box ties to
Microsoft (and the resultant valuation in stock) been somewhat
oversold...I think so. Will there be a market correction similar
to the one at Intel (also a X-box supplier) ?
The aftermarket high end graphics chip market is owned by them because
- ATI chooses not to supply chips to the likes of Hercules, ASUS,
and Creative Labs...we could ???
- S3 (formerly owned by Diamond) and 3dfx (owned by STB)
,who used to supply chips to card manufacturers, no longer do.
- Intel, Trident, Oak, 3Dlabs and Rendition have exited
the performance category.
But this is a small market segment
(Intel owns as much of the overall market with 2 generation old technology)
and they could not afford to
say no to X-box. What they had to give up to their contractor in
terms of pricing, exclusiveness of use, and opening up their architecture
was what ATI had to consider when they walked out of the X-box deal.
I think GigaPixel would have been a better (followthrough) choice
in terms of merger potential.
Are their sour grapes in the industry?
The thing to remember about
X-box is that it is in very many ways a lot like Intel and AGP/ATI.
Microsoft has picked
a chip partner to help them validate what they hope to be
a leading gaming platform for
their own proprietary application game software (very un-Microsoft-like when you think
of DOS and Windows enabling the hardware industry when IBM was being
closed with Micro-channel). But after this phase of discovery, they should
be
free to use whatever they think is the best chip...perhaps Radeon?
The potential advantage of X-box is that the "pain" in writing right
to the metal can potentially be done only once and for one
chip arctitecture. OpenGL takes a smarter higher level approach to the
task of writing code and can be adapted to support unique hardware
"metal" features.
The difference is where the control lies in terms of optimization
and the level of abstraction. The level of MIPS offered by modern
CPUs coupled the performance level of current sixth generation
low cost graphics chips may make a low cost computer platform ($500)
coupled with a high end graphics card a more compelling gaming ptatform....but
in addition, you can dual boot to Linux.
This is not the first time the famous "X" insignia and Microsoft
have teamed up together...I still memories of the ill-fated
MSX gaming project.
Maybe Sega Dreamcast should have been Xbox...a simplified operating
systems (Win CE) with an updated graphics core at a reasonable price.
It seems as if it has taken a pages in its strategy
from 3dfx, Windows, and Apple by
introducing a host of outside developers, selected OEMs (Samsung, Dell, etc)
to try to invent a new computer, with new software critical mass, aimed
at the high end. Sounds a lot like the modern PC with a standardized
footprint or what the used to call the "minimum standard" in the
multimedia days (sound, CPU, CD-ROM and memory).
I would say one way towards this end is to write that killer must
have gaming application and let the consumers come out and define
the minimum standard. In the end, it will come down to price point
and performance as has always been the case in the PC industry.
If you had to pick a feature packed and architecture
smart technology today, I would pick Radeon's Hyper-Z and DirectX8's
fully compatbile feature list. While I applaud the efforts of the
OpenGL team(ex SGI) at Nvidia, their focus on Quake-only and 3D has caused
a stall in the evolution of performance in DirectX games such as UnReal (
80% faster on Radeon in 1600x1200 ) and just plain
unsightly 2D in the form of blurry
text on Spreadsheets and Word processing programs:
2D "Performance and Quality: 2D performance is top notch, coming in just a hair under the
Matrox, and visual quality is simply outstanding at all resolutions, color depths and refresh
rates. The clear text and vibrant colors of the Radeon are noticeably superior to the fuzzy
text and flat colors of the Geforce DDR, particularly in 1600x1200 resolution"
...Paul D. Sullivan, Avault, September 19, 2000
"Not only does the card boast awe-inspiring frame rates, it also offers superb
visual quality, putting nvidia cards to shame and rivaling the Matrox G400,
the current visual-quality champ"
... Maximum PC, October 2000 Issue
Radeon
could actually run without a heat-sink, today, but GeForce2 power consumption
is on the order of three times more(...that is hot). Real world
3D quality image and play (image realism (colour,
strange texture artifacts, you are there
realsim) and the lack of stuttering( Hurry up in some sections but
stall on others)
beat out the tweaked benchmarks of the GeForce2. Try a Radeon card and then
a GeForce1/2 card and you will see what others see in drivers
designed for smooth game play.
August 2000 News
August 22, 2000
The GLX initiative that promises to unify game developers with
LINUX has taken a bold step forward with the fastest Open-GL implementation
to date using the forward looking RADEON chipset. Read about it
here
There have been a ton of new reviews for the ALL-IN-WONDER cards
of late with great praise for balanced performance. Go to
Rage 3D for the links. Yep, 32 MB of DDR
memory is a lot of power when combined with the RADEON "smart" HYPER-Z
engine. What is not talked a lot about in the press is the much lower
power consumption of the RADEON chips compared to the GeForce/GeForce2
chips which lead to longer life, better reliability and greater
compatability with a wider range of motherboards and power supplies.
The chips are cool to the touch. The second aspect not talked about
much is the excellent 2D quality (low jitter and sharp text) mentioned
in some of the reviews who focus on other aspects besides the excellent
3D performance. The most recent review from an S3 site has also commented
on the sharpness being equal to that of 2D image quality leaders, Matrox.
High praise indeed since there products have traditionally used seperate
external DACs. Here is a quote:
"...The Radeon's image quality is also well above average. The standard 2D windows quality & performance rivals that of the
Matrox G400 which was the current leader, and leaves
Nvidia well behind in terms of quality. DVD playback/quality is as
good, if not better than that of a home dvd player."
Great summer so far and that means taking it easy with regard to work
and staring into the depths of the internet. I'm getting a little internet
itchy this morning after managing to get my NEC 4FG back into a useable
state (no contrast and brightness controls). During this period, I thought
I give all you ATI users a brief report on the other ATI sites starting from
the best to worst:
- Rage 3D is the most current
and balanced ATI specific site. The operators here have amazing
savvy in finding out almost any information on the number one
companies in computer graphics (revenue and boards) from other
sites and thus give a balanced view of our product. However it
also caters to the loyal ATI fanatic (and there are many) by providing
in depth and well organized
information and help forums to discuss
- @3D is a ATI site that has taken a year plus
sabbatical. Despite this, it is one of the pioneering ATI sites
that got ATI right in terms of praise (and criticsm) of ATI's
strength as a graphics company. Fast loading, great layout, and
most of all, it has great useful commentary and perceptive reviews.
I've written to Phil recently and he promises me that after adapting
to his promotional duties he will be back in RADEON form...good news
for all of you 3D, HDTV, convergence, and camcorder pokers.
- ATI 3D Gaming Site was once the pride and joy
of ATI users who wanted to get the skinny on ATI's cutting edge
features. Sadly, the writers (like in any TV series) moved on
to other things (like school and other sites). Alan Dang and
Chris Angelini can still be found
at FiringSquad and SharkyExtreme.
The moderated forum is now rarely used sinced Alan moved on but
the forums at Rage3D are now the active ones
the ATI users have migrated to. Currently the RADEON's have
unsurpassed 2D visual quality (low jitter and sharp text)
and the lowest power consumption...cool to the touch...of any
modern chipset...even lower than the previous generation Rage 128
chipsets. The most useful feature of 3D gaming may be the searcheable
archives that you can find on the home page by
searching on the
strings "Fury" and "Radeon".
- Rage Underground is a sharp looking site ...but
all that glitters is not gold. Prone to creating controversy for
its own sake, it seems at times, it is nonetheless a useful
resource in these days of extreme Nvidia hype.
July 2000 News
July 15, 2000
A bunch of Radeon Reviews have landed along with Cards
that you can buy today:
-
ATI's New Radeon - Final Release D. Pemberton/Gamers Depot, July 17,2000
- The Radeon Experience M. Chiapetta/Hot Hardware, July 17, 2000
- ATI's new RADEON - Smart... Tom Pabst et al/Tom's Hardware, July 17, 2000
- ATI RADEON 64MB DDR M. Whitheiler/Anandtech, July 17, 2000
- ATI RADEON 64MB DDR GuideChris Angelini/SharkyExtreme, July 17, 2000
- ...Hands on Test C. Camparo/Planet Hardware, July 17,2000
- RADEON 64MB GA-Hardware, July 17, 2000
Here are a couple of juicy quotes:
- "...There s no question after seeing the benchmark scores that ATI has hit the nail on the head when it comes to 32bit rendering performance" [Gamer's Depot]
- "...in the last 2 years TOO MANY graphics companies (i.e. ALL OF THEM) have either missed projected ship time, missed projected price, or missed projected speeds on at least one product. I think ATI has really hit a home run with the Radeon, taking them speed leadership in graphics cards. I have to say that the Radeon 32Mb card is the best choice you could make right now in the $200-$300 range if you are looking to buy a card. You won't get anything faster at high resolutions, and there is nothing cheaper whose performance comes close. " [GA-Hardware]
- "...Radeon is indeed up there with the top crop when it comes to 32-bit performance and the chip comes with a wealth of new 3D features. Additionally you get the best integrated video, DVD and HDTV solution that money can buy right now. What is NVIDIA supposed to say? 16-bit color is more important than 32-bit color? I don't think so, since it was NVIDIA who told us how important 32-bit color is back in 1999 when 3dfx's Voodoo3 was unable to support that. " [Tom's Hardware, July 17]
- "....Again, the 32bit rendering performance is good news for those that have had high hopes for this card. Even under nVIDIA s own NV15 demo, the ATI surpasses the Geforce2". [GD]
- "...Should you be impressed with the Radeon? Yes, we think so. The combination of high performance with the most complete feature set seen to date should satisfy even the most power hungry gamers out there" [Hot Hardware]
Note: The following comments were written prior to the reviews
written above. ATI had invited people/reviewers up to the Toronto site for
a day to give
them a look at complex graphics cards beyond the 3D aspects that have so
dominated the scene. I hope it was educational experience for them and judging
by the reviews, I sense a new appreciation for ATI's approach to balanced
performance in all sectors relating to Video in, Video out, DVD, HDTV and of course 3D.
I admit it has not been as difficult to stay away from
commenting on 3D. As wonderful as 3D has been for the PC
graphics industry...The press continues to oscillate between jumping on the
bandwagon of highest "FPS" (incredible 8 bit performance anyone ?)
to talking about image "quality" and confusing
it with resolution. The lack of useful real world "before and after
demos" to highlight
some of the new features does not make it easier. What would be truly neat
is to have the software dudes create a demo on a standard platform which
emulate the differences between quality features. In the Rage 128 "Rage Dawning"
DEMO, an educational mode was included that enabled the user to enable
different surface models, transparency models, mip and mip mapping.
Users themselves could gauge the importance of features such
as "anti-aliasing" themselves.
It should not be too difficult to setup a DEMO written expressly for
the press whereby some minimum hardware configuration would allow
for the emulation of framerate tradeoffs between using
one generation of 3D chips versus another
for a given level of image quality,
the same as above with different features as a parameter (i.e. enabled selectively).
slowed down sequences of neat features with clickable arrows to
train the eye of a evaluater to experience the extra quality obtained in a demo sequence.
Remember, your average user is used to seeing realistic rendering everyday
by sitting down by a stream or ocean and watching the fanstastic light
reflection and redirection shown by the everyday physics of light.
I do think that the RADEON is something special in this regard to being
one of the most ambitious graphics chips to implement significant
portions of the "eye" candy physical lighting world needed to
give you that "I am there" feeling. and predictably I can already see the tried and true "16 bit FPS" chart(s)
occupying 1/4 of the reprort, followed by the "32 bit" results occupying
another "1/4" of the report along with some mundane comments about
5% to 10% effects of overclocking that are not really significant. It was
OK in the olden days when image quality was a known tradeoff and a benchmark
number was it.
A more useful metric would be to include something like the image/edge/shadow
tracing of a ray of sun passing through the surface of the water such that
you see in a sea-quarium for correctness. For the less
ambitious, the tried and true...see
Sharky's Extreme, Tom, Anand, Rage3D and Gamer's Depot for some great
32 bit numbers (relative to Nvidia Gee2 ). The lower 16 results are a
deliberate architectual tradeoff of filling more of each access optimally
with depth and pixel information with each memory access. Unfortunately,
optimizing for one introduces in-efficiency in the other.
July 1, 2000
Gone canoeing and picked up a few paper backs (Angela's Ashes by
Frank McCourt). Its been great...now I'm squinting into the tube
and trying to recall my HTML. I think I'll be adding Jan Arden
to my stagnant list of CDs and fising up the porch, back fence,
and Sunroom this year.
I think the Radeon chipset will please a lot of people. It has
second generation HDTV support and DVD, that were widely acknowledged
as technically the top of the class. All major functional hiccups have
been resolved and expect to see production quality boards being sampled
by your favourite web hardward sites. All this competition has made
people work insance hours and hard for the right to pleasae your
twelve year old gamer but as always, ATI has been focussing on
convergence issues dealing with cable and satellite transmission...stuff
most people will not care about until 2006 but makes for interesting work
for people who want to deploy things this summer on high end PCs.
I have opened up a collection of previews on early production
RADEON boards for those who havent yet heard the news....there is a new
girl on the block and her name is Radeon....Ms that is.