B - Borrow but never return

C - Cheap is good

D - Don't trust anyone

E - Everything also must grab!

F - Free! Free! Free!

G - Grab first talk later

H - Help yourself to everything

I - I first, I want, I everything

J - Jump queue

K - Keep coming back for more

L - Look for discount

M - Must not lose face

N - Never mind what they think

O - Outdo everyone you know

P - Pay only when necessary

Q - Quit while you are ahead

R - Rushing and pushing wins the race

S - Sample are always welcome

T - Take but don't give

U - Unless it's free forget it

V - Vow to be number one

W - Winner takes it All! All! All!

X - X'tra = More

Y - Yell if necessary to get what you want

Z - Zebras are kiasu because they want to be black and white at the same time