All activities involved in the
sale of goods and services to the ultimate customer.
Hypothesis stating that new
types of retailers gain a competitive foothold by offering lower prices through
reduction or elimination of services. Once established, they add more services,
gradually raise their prices, and then become vulnerable to the emergence of a
new, low&-price retailer with minimum services.
Consumers' perception of the
store and the shopping experience it provides.
Amount added to the cost of an
item determine its selling price.
Amount by which the retailer
reduces the original selling price of an item.
Group of retail stores planned,
coordinated, and marketed as a unit to shoppers in a geographic trade area.
Retail sales technique of
convincing the customer to buy a higher priced item than he or she originally
intended.
Form of retail selling that
attempts to broaden the customer's original purchase with related items,
special promotions, and holiday or seasonal merchandise.
Combination of physical store
characteristics and amenities provided by the retailer that contributes to the
retail image.
Retail establishment that offers
a large assortment of one&-product lines or just a few related product
lines.
Retailer that combines huge
selection and low prices in a single product line.
Establishment that carries a
wide variety of product lines, all of which are stocked in some depth.
A retail firm that offers an
extensive range and assortment of low&-price merchandise.
Large retail firm that handles a
variety of merchandise, including clothing, household goods, appliances, and
furniture.
Store that stocks a wider line
of goods than a department store but usually does not offer the same depth of
assortment.
Store that charges lower&-than&-normal
prices but may not offer typical retail services such as credit, sales
assistance, and home delivery.
Retailer that sells designer
labels or well&-known brand name clothing at less than typical retail
prices.
Shopping center consisting
entirely of off&-price retailers.
Giant mass merchandiser of soft
goods and groceries that operates on a low&-price, self&-service
basis.
Use of cable television to sell
products via telephone orders.
Group of retail stores that are
centrally owned and managed and handle essentially the same product lines.
Retailing practice of carrying
dissimilar product lines in an attempt to generate additional sales volume.
