All the acts of individuals in
obtaining, using, and disposing of economic goods and services including the
decision processes that precede and determine these acts.
Complex of values, ideals,
attitudes, and other meaningful symbols that help people communicate,
interpret, and evaluate as members of society.
Subgroup of a culture with its
own distinct mode of behavior.
Relative position of any
individual in a group.
Behavior that members of a group
expect of individuals who hold a specific position within it.
The effect of a reference group
on individual decision making.
Group with which an individual
identifies to the point where it dictates a standard of behavior.
Individual in a group who serves
as an information source for other group members.
Lack of something useful; a
discrepancy between a desired state and the actual state.
Inner state that directs a
person toward the goal of satisfying a felt need.
Manner in which an individual
interprets a stimulus; the often highly subjective meaning that one attributes
to an incoming stimulus or message.
Filtering processes through
which messages must pass.
Receipt of information at a
subconscious level.
One's enduring favorable or
unfavorable evaluations, emotional feelings, or pro or con action tendencies.
Changes in behavior, immediate
or expected, that occur as a result of experience.
Strong stimulus that impels
action.
Any object existing in the
environment that determines the nature of the response to a drive.
Reduction in drive that results
from an appropriate response.
Mental conception of one's self,
comprised of the real self, self&-image, looking&-glass self, and
ideal self.
Number of brands that a consumer
actually considers before making a purchase decision.
Features considered in a
consumer's choice of alternatives.
Post&-purchase anxiety that
results when an imbalance exists among an individual's cognitions (knowledge,
beliefs, and attitudes).
