The content really tends not to be that great in theses schools. That is not their strength. Marketing is their strength. They will out perform all other kinds of martial arts schools because they know how to market and now exactly which target demand curve will yield the greatest returns.
It's not bad that these schools are everywhere. Things could be better, but things could also be worse so count your blessings: imagine if wing chun schools or brazilian juijitsu schools were better marketed. That would just suck.
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