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AN INTRODUCTION TO THE HISTORY OF SOME PROMOTIONS

ARE THE OLD WAYS STILL GETTING THE BEST RESULTS?


Many people know part of the answer and they enjoy limited success with their knowledge. Some say no! The answer then depends on what you consider the old ways or best results. The real test is time and the secret is Quality. It takes a product or service of quality to be successful. Couple that with a quality promotion and you gain real success. Because at that point you start reaping the real success tool "word of mouth". Nothing promotes and increases sales like happy customers chatting. Customers are the most important asset to any business.

IN YEARS PAST EVERY BODY IN BUSINESS KNEW BUILDING THE COMPANY IN A SOLID MANNER WAS NECESSARY FOR LONGEVITY AND SUCCESS. WITH A PORTION OF THE PROFITS THEY HIRED PEOPLE TO CARRY LARGE BOARDS WITH STRAPS TO GO OVER THEIR SHOULDERS WITH 1 BOARD IN FRONT AND 1 BOARD IN BACK THEY LOOKED LIKE LIVING ICE CREAM SANDWICHES. WELL ACTUALLY THERE WERE A NUMBER OF BOARDS ALL FASTENED TOGETHER TO APPEAR AS ONE. THEY HAD SIGNS PAINTED ON THESE BOARDS PROMOTING THE BUSINESS. THE PERSON WEARING THESE WOULD POINT OUT TO MANY THE BENEFITS OF DOING BUSINESS WITH A PARTICULAR BUSINESS HE WAS WORKING FOR. TODAY WE STILL APPLY THE SAME TECHNIQUES.


Only now it is web pages that shout our message. Not on a street corner but to the world. To assist us also in stimulating curiosity and the most important thing conversation from our satisfied customers.


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