Adding a NAME attribute and some text:
<BODY>
<h1>Rollo's Gadgets and Widgets</h1>
<h2>Your online source for hard-to-find stuff</h2>
<P><A href="gadgets.html">
<IMG src="images/blank.gif" height="30" width="30"
name="button" align="middle"
border="0"></A>
<strong>Rollo's Gadgets</strong>
</P>
<P><A href="widgets.html">
<IMG src="images/blank.gif" height="30" width="30"
align="middle"
border="0"></A>
<strong>Rollo's Widgets</strong>
</P>
</BODY>
</HTML>