Read Before
watching
If you thought that the people who set up a room full of dominoes to have
them knocked over later was amazing, you haven't seen anything
yet..
There are no computer graphics or digital tricks in these
images.
Everything that you see happened in real time exactly as you see
it..
The recording required 606 takes and in the first 605 takes there
always was
something, usually of minor importance, that didn't work.
It was necessary
for the recording team to install the set-up time after
time and it took
several weeks working day and night to achieve this effect
The recording
cost 6 million dollars and it took 3 months to fi nis h,
including the
engineering design of the sequence.
The duration of the
video is only 2 minutes, but every time that Honda shows
the commercial on
British television, they make enough money to support any
of us for the rest
of our lives. However, this commercial has turned out to
be the most
displayed in the history of the Internet.
Honda execs think that it will
pay for itself simply because of the free
showings (Honda is not paying one
cent for you to see it) When Honda senior
execs viewed it, they immediately
approved it without hesitation-including
costs.
There are only six
Honda Accords built by hand in the whole world, and to
the horror of Honda
engineers, the recording team disassembled two of them
for the
recording.
Everything you see in the sequence (besides the walls, floor,
ramp and
untouched Honda Accord) is part of those two automobiles. The
voice is that
of Garrison Keiller.&nbs p; The commercial was so well
received by Honda execs
when they saw it, that their first comment was how
amazing the computer
graphics were.
They almost fell out of their chairs
when told that the recording was real
without any graphics
manipulation. By the way, about the wind shield wipers
in the new
Honda Accords, they are sensitive to water and designed to start
working as
soon as they get wet.