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2004: Sister-Directory @ Sellassie Cyber University

Y2K? -- Not the PC, but the Web Revolution!

This is the year of technology, and you are in the driver's seat... if you are on the Web.

Yes, the Internet will continue to expand and change at a lightning pace, but with search engines only cataloging 20 to 25 percent of the estimated 800 million existing Web pages, and most people both in the U.S. and abroad sticking mainly to the same five sites (according to Media Metrix), a shakeout is inevitable.

Dr. Kevin Nunley, mentions the "Rule of Seven" which says someone needs to see your ad at least seven times before they will act on it.

The first time a man looks at an ad, he doesn't even see it!
The second time, he passes over it.
The third time, he becomes concious of it's existance.
The fourth time, he thinks he might remember seeing it before.
The fifth time, he takes a minute to read it.
The sixth time, he reads it and thinks, "Oh, brother!"
The seventh time, he says, "Here's that darned thing again!"
The eighth time, he wonders if there might be something to this.
The ninth time, he thinks, "Hey, this might be a good thing!"
The tenth time, he wonders how you can make the ad pay.
The eleventh time, he thinks it might be worth something.
The twelvth time, he remembers he's wanted this for a long time.
The thirteenth time, he thinks he can't afford it.
The fourteenth time, he thinks he may buy it someday.
The fifteenth time, he swears at his poverty.
The sixteenth time, he starts to save his money.
The seventeenth time, he buys it!

Of course, it could less... or more!

Business Sellassie!
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@2000 web-biz index
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