CHINESE GOVERNMENT CRACKS DOWN ON DVD COUNTERFEITING
Days ago on the news I saw the Chinese government destroy 42 million counterfeit DVDs, CDs and books. Smart move by them not just to do it but to be seen doing it.

The attraction the public has toward counterfeit materials is based upon price. If such materials are destroyed then the price should go up as the counterfeiters are forced to cover their losses.

It is not everyday that I applaud the efforts of the Chinese government but on this day I do. It shows that they are taking the issue of counterfeit DVDs seriously.

The next step is Hollywood's. Will they make DVDs affordable so that more consumers can afford them or will they continue to, with the participation of the big retail chains, charge exorbititant amounts of money for the privilege of owning DVDs of feature films. Furthermore, will they begin to charge reasonable admission prices to feature films before they get to the stage of being marketed as DVDs?

Until they do, it will not matter how many pirated DVDs are destroyed. The bootlegs will still be much cheaper. They are merely a symptom of market correction.