4 Steps to get 300+ Quality Prospects to Email you weekly
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1. Location, Location Location The first and foremost thing to consider in advertising is selecting the proper location for your ads. You must concentrate your efforts on your target audience. Once you have decided who you are trying to reach, find out what types of publications they are most likely to read. Instead of focusing solely on large sources with their very high advertising rates, look into smaller publications like specialized online newsletters and magazines. There are many very specialized publications available pertaining to just about every business, occupation, sport and hobby. The advertising rates are substantially lower and even though the circulation's are not as large, the readers of the smaller publications consist almost exclusively of your target audience. Here's an example... I ran the same exact ad for a business opportunity in two online newsletters, or e-zines. The ad ran for one issue in each publication. The first one had a subscription base of over 250,000. The other had roughly 8,000. The results are below. Newsletter one: 151 inquiries. 2 sales. Newsletter two: 49 inquiries. 7 sales. Why were the results so different? Easy. The first newsletter went to a large number of people. Obviously, not many were interested in business opportunities. Of the 151 that were, many were just curious and not serious enough to spend money. The second newsletter, however, had a subscription base made up solely of people interested in business opportunities. Therefore, a good percentage of inquiries turned into actual sales. This is an extremely important example of why you need to reach your target audience. With the number of quality e-zines on the Internet growing at a rapid pace, finding five or six related to what you are selling should be no problem. Multiply just 35 prospects (well below the average) by six e-zines and you have yourself 210 quality prospects per week! Add in another 100 from other sources (free and low cost Internet classified advertising, newsgroups, and direct email) and you have over 300 quality prospects per week! Close 10% of those deals and your making an excellent profit! 2. Writing a Lead Generating Headline But before you can close those deals, you'll need to know how to write good ad copy. So now let's focus on developing good classified ad writing skills. First of all, you should develop a wide variety of classified ads. Since an important part of successful advertising is trial and error, you need to run different ads to find the ones that work best. Although this trial and error is necessary, there are some good guidelines to follow when writing classifieds. Here are some of them... >Attract your reader with a catchy word or phrase right up front. >Study other classifieds. If you see them repeatedly it's because they work. >Keep your classifieds brief and to the point, using phrases, not complete sentences. >Use simple words, not long ones. Don't confuse the reader. >Tell the reader exactly what they are getting. >Don't try to sell the product in a classified. Simply try to get interested people to respond. >Use energetic punctuation, such as exclamation points instead of periods. Here are some proven attention grabbing words. Obsession Starter kit Luxury Breakthrough Boom Rewards Growth Show me Last Minute How to... Show me... Share.... 3. Keying your ads One more important factor in classified advertising is the "key". Keying an ad is a simple yet powerful way to determine which ads and publications are working best for you. An easy way to do this with email, is to ask people to enter something in the subject box. When you receive a response to an ad, you will know exactly where the prospective customer saw it. This information will be invaluable to you. This is the type of information that you must focus on to hone your marketing skills. There you have it. The three most important factors in advertising. Reaching your target audience, good ad copy and ad key evaluation. Reprinted with permission from Internet Warriors Secret Report Site |
