This commercial titled Experience was masterminded by Michel Gondry who directed Eternal Sunshine of the Spotless Mind was deemed too arty for mainstream consumption, as reported by ADWEEK magazine.

What do you think? Is this Ad creative for you?

ADWEEK reports: it cost an estimated $800,000 to produce....The original storyboards called for a guy to physically carry various walls around in order to change the sets. In Gondry's spot, a woman kicks over a building made to look like a phone, and the scene then morphs into a forest with trees filled with e-mails (represented by paper envelopes); a fun house-like studio where pictures are being taken; a nightclub, where music is played; and a pool party, where a giant, robotic-looking hand swoops in.

Gondry produced the scenes by forgoing animation for moving sets, rigs and pulleys. The spot's complexity, from the number of transitions to the off-the-wall touches, such as a robot drummer, proved too artistic for the client. (Gondry could not be reached for comment.)

"At the end of the day Motorola had a hard time giving control over to an artist," says a source who worked on the project.

[ref ADWEEK]