Choice Theory

Choice Theory attempts to explain both the psychological and physiological behaviour of all living creatures.

It maintains that what we do from birth to death is behave, and that our behaviour is internally motivated and chosen. CHOICE THEORY is diametrically opposed to the traditional, externally motivated common-sense psychology of the world, Stimulus-Response (S-R) Theory. Specifically, all of our behaviour is our best attempt to satisfy one or more of five basic needs built into our genetic structure.

By using this theory, we help people learn that what we do is not determined by what goes on inside of us. Since all that is taught (counseling, education and managing) is based upon this theory, teaching CHOICE THEORY in great detail is an integral part of all our programmes.

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