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Turn One-Time "Hits" Into Repeat Visitors

      - by Jim Edwards

� Jim Edwards - All Rights reserved
    http://www.thenetreporter.com
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Every website owner faces the same
challenge: How to get more traffic
to their website. 

"Build it and they will come" worked
for Kevin Costner in "Field of Dreams,"
but that approach leads to bankruptcy
and a failed business when it comes to
your website. 

Any savvy website owner knows that it
takes a lot of work, time, and money to
bring a visitor to your site for the
first time. 

Smart marketers also know that it rates
a lot easier and cheaper to get people
to come back for a return visit than to
attract them for the first time.

The following tips will help any website
owner convert more one-time "lookers"
into repeat visitors and customers.

** Surveys **

Hold an interactive poll or survey on
your web site. 

Ask your website visitors questions about
a topic of intense interest to them. 

Not only do people enjoy giving their
opinion, but they'll also want to read
the results as you compile them and update
them on your website over the next day or
week. 

One way to get their email address is to
tell them you'll email the final numbers
once the results are compiled. 

My favorite survey tool is 
www.oneminutepoll.com.


** Free Prizes **

If appropriate, hold an ongoing prize
drawing on your web site. 

The prizes you give should fit with the
interests of your target audience and
enable you to showcase what you offer for
sale from your website. 

For example, if you sell computer cables,
give away something like Velcro cord ties
with your web address on them and avoid
things like teddy bears or bumper stickers.


** Original / Hard-to-find Content **

People go online first and foremost to get
specific, relevant, timely information in
areas that interest them. 

For some that means news articles, for
others sports scores, and for others it
means current prices for things like stocks
or commodities. 

Whatever content they want, give it to
people in a way they can't find anywhere
else (or at least not very easily) and make
it easy for them to see that your site rates
a bookmark in their browser so they can
return often.


** Brain Teasers **

People love a challenge, especially in an
area that holds great professional or special
interest for them. 

If you can provide a quiz, trivia questions,
puzzles or some other "brain teaser" for
people, many will take up the challenge. 

You get them to return to your website by
posting the answers and making that the only
way they can see if they got it right.


** Breaking News **

People crave up-to-the-minute news on
subjects about which they feel very strongly. 

Some investors, for example, spend hours
combing the Web for nuggets of information
to help them evaluate specific markets,
companies, or stocks. 

One way to make your site invaluable to your
audience members is to simply post a news
bite, tip, or current "nugget" of relevant
information on your site daily. 

(Gee, kind of sounds like a BLOG doesn't it?)

If the information you give makes people jump
up and holler "MORE! MORE!" then you can
quickly build up a regular following.


** Resource Directories ** 

Few things keep people coming back to a website
more than a constantly updated directory they
can tap for industry-specific resources any
time they need them.

This technique works especially well if it's
hard to locate good resources related to your
topic because people place a higher value on
hard-to-find information.

-- 
Jim Edwards is a syndicated newspaper
columnist and the co-author of an amazing
new ebook that will teach you how to use free
articles to quickly drive thousands of targeted
visitors to your website or affiliate links... 
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