
Memphis/CWA History Page

When
the nuclear bombs fall, two things will remain. Cockroaches and wrestling
in Memphis, Tennessee. A hotbed of mat action since the 1940's, promoters
Nick Gulas and Roy Welch ran a wide-reaching circuit that lasted well into
the 1970's.
A
long-standing member of the National Wrestling Alliance, the Gulas/Welch
Wrestling Enterprises, Inc. (later Gulas Wrestling Enterprises, Inc.) was
a successful but notoriously low-paying territory. By the mid-70's, a
mutiny arose and wrestlers Jerry Jarrett and Jerry Lawler jumped ship to
form a new company, Jarrett Promotions, Inc., to run the Memphis wing of
the Gulas circuit. Gulas continued to operate in Nashville for several
more years before throwing in the towel in that market as
well.
A glance at the Memphis territory in the 1950's
Stars of the 1950s who worked for Gulas include Tex Riley, Lester Welch, Roy Welch, Herb Welch, Rowdy Red Roberts, Don McIntyre, Farmer Jones, Al Spider Galento, Freddie Blassie, Wild Red Berry, Art Nelson, Mike Paidousis, Wild Bill Longson, Brother Frank Jares, Al and John Smith, Irish Mike Clancy, Tor Yamato, Corsica Joe and Corsica Jean, Chris Tolos, Joe Scarpa (later to gain greater fame as Chief Jay Strongbow), Dick Beyer (later to gain greater fame as Dr. X and The Intelligent, Sensational Destroyer), Johnny Walker (later to gain fame as Mr. Wrestling II), Ray Stevens, Don and Luke Fields, Lee Fields, Kinji Shibuya, Don Kent, Billy Wicks and others too countless to mention.
Major attractions such as Argentina Rocca, Gorgeous George, Ginger the Wrestling Bear, Hillbilly Calhoun (later known as Haystack Calhoun), Verne Gagne, Dick Hutton and Lou Thesz all made appearances in the territory.
Female stars such as Mildred Burke, Lillian Ellison (later known as Slave Girl Moolah and then later known as The Fabulous Moolah), Mae Young, Cora Combs (who became the most frequent female grappler for the territory, continuing to work in the area into the 1990s), Penny Banner and June Byers also were frequent visitors to Tennessee in the 1950s.
Some significant things came out of the decade that would benefit the territory and the business for many years. First, a Chattanooga-area youth named Eddie Gossett, worked the territory for awhile. Gossett would change his ring name a few times before settling on Eddie Graham. He would become a major star in the Northeastern United States as part of the Golden Grahams team with Dr. Jerry Graham. Later, he would move to Florida and eventually ran the territory there with Cowboy C.P. Luttrell. He was considered one of the most powerful men in pro wrestling in the 1960s, 1970s and into the 1980s. Graham even served a term as president of the National Wrestling Alliance. He passed away in 1985 but many still consider him a genius when it comes to pro wrestling matchmaking and booking.
Professional wrestling has long been home to individuals who were nothing short of colorful. One of the sport’s most flamboyant talents made a name for himself in the territory in the 1950s. His nicknames included "the Sweet Man" and "the Diamond Ring and Cadillac Man". He was Sputnik Monroe. Not only did Monroe sport a colorful personality but also a colorful appearance. It was hard not to notice Monroe’s cocky swagger and the menacing look on his face but more often than not what many fans recall was his hair. Monroe had black hair with a blonde streak right down the middle. Especially popular at being unpopular Monroe long held the attendance record for pro wrestling in Memphis for his 1959 feud with Billy Wicks. Monroe would frequent the area off and on until the early 1980s. His success spawned a series of "relatives", some who would appear for Gulas, all with catchy names such as Rocket Monroe, Jet Monroe, Flash Monroe and Mars Monroe. None though ever could match the success or flamboyance of "the Sweet Man" Sputnik Monroe.
The 1950s also brought about the debut of Len Rossi. Len was a superb junior heavyweight originally from New York. Fans took an instant liking to Len and Tennessee quickly became his home. He worked for Gulas until a car accident in 1972 cut his career short. After that he often appeared as a TV commentator for Gulas in Nashville.
Saul Weingeroff also debuted for Gulas in the 1950s. Many longtime fans consider Weingeroff to be the best ringside manager they have ever seen. Saul had a knack of annoying the fans to the point they wanted to clobber him with their own hands. Saul debuted as a wrestler for Gulas but received greater fame as a manager for Gulas managing such heel teams as Kurt and Karl Von Brauner, The Spoilers and Tojo Yamamoto and Johnny Long, among others. Weingeroff’s most successful run in the territory was probably with the German team of Kurt and Karl Von Brauner. The two bald-headed grapplers worked the territory for many years. Their rough tactics and anti-American rhetoric coupled with Weingeroff’s constant complaining and interference with his trusty cane made them arguably the most disliked trio to ever appear for Gulas. Weingeroff is well remembered for his many verbal battles with TV announcers, most especially Chattanooga’s Harry Thornton. Weingeroff and the Von Brauners would work for Gulas into the 1970s and also enjoyed success in other territories.
Don and Al Greene, the original Heavenly Bodies, became one of the longest running tag team combinations anywhere when they began working for Gulas. Together they were a rough heel team who teamed off and on for Gulas until the 1970s holding at one time or another all three of the area’s major tag championships (World, Southern and Mid-America tag titles), along the way. In the early 70s they added Englishman Sir Steven Clements and his ever-present umbrella as their manager. Later, they were briefly managed by Rock Riddle. Since the territory was so full of good tag teams the Greenes ended up facing most all of them as they passed through from the late 1950s until the early 1970s. Over time Don turned into a fan favorite while Al formed a team with Phil Hickerson and later became a ringside manager for Gulas. By the way, Don and Al weren’t really brothers although the resemblance is striking. Don is really Don Greene while Al is Al Denney.
Jackie, Don and Sonny Fargo all made their debuts for Gulas in
the 1950s. In various combinations, the Fabulous Fargos held the area’s major
tag titles also. Don became the traveler of the three and appeared all over the
world, often under different ring names. Sonny stuck closer to home and
eventually became a referee for Jim Crockett’s Mid-Atlantic promotion in the
late 1970s and early 1980s. He would return in the 1970s as Jackie and Don’s
"crazy" brother Roughhouse Fargo, nicknamed "Nuthouse". Jackie also mainly stuck
to Tennessee, although he did have a stint for Jack Pfeffer and held Pfeffer’s
version of the world title. Jackie eventually settled into working for Gulas and
became Nick’s biggest attraction until both he and Nick retired (both for the
first time) in 1980. Jackie’s "Fargo strut", whether originated by him or
someone else, remains a crowd pleaser to fans even today. In 1963, a fourth
Fargo brother appeared, Joey. He worked the territory for awhile before
reverting to a more familiar ring name, Louie Tillet. Initially reviled by the
fans, the Fargos eventually became the territory’s lead babyfaces whenever they
appeared together. It should also be noted that the Fargos are also not brothers
in real life.
A glance at the Memphis territory in the 1960's The 1960s saw such stars as Rocky Smith, Kurt & Karl Von
Brauner, Oni Wiki Wiki, Frankie Cain (later to achieve fame as Mephisto of the
Mephisto & Dante team and also as one of the Masked Infernos as well as The
Great Mephisto), Rocket Monroe, Lorenzo Parente, Steve Kovacs, Mario Galento,
Billy Boy Hines and Bad Boy Hines, The Scufflin’ Hillbillies, Treacherous
Phillips, Sam Steamboat, Don Carson, Mario Milano, Carzy Luke Graham, Alex
Perez, The Kentuckians (Grizzly Smith and Luke Brown), Ronnie Etchison, Roger
Kirby, Sailor Art Thomas, Gory Guerrero, Kanji Inoki (later to become known as
Japanese legend Antonio Inoki), Hiro Matsuda, Jack Brisco, Al Costello, Tarzan
Baxter, The Mysterious Medics, The Blue Infernos, The Mighty Yankees, Bill and
Joe Sky, Bob Armstrong, Rip Tyler, Bobby Shane, Dennis Hall, Ken Lucas, Les
Thatcher, Giant Frazier (also known as Plowboy Frazier and Uncle Elmer, among
other names), Mike Pappas all appear throughout the territory. Major attractions such as Danny Hodge, Pat O’Connor, Eddie
Graham, Buddy Fuller, Gene Kiniski, Haystack Calhoun, Johnny Valentine, Harley
Race and Dory Funk, Jr. also worked shows for Gulas during the decade. Gulas
even used boxing legend Joe Louis on cards as a special referee in various
cities. Late in the 60s, Gulas used Dr. Sam Shepherd on cards teamed with
longtime Gulas regular, George Strickland. Shepherd had been imprisoned after a
murder trial heavily covered by the media. Errors were discovered in Shepherd’s
first trial so a retrial was ordered. In the second trial Shepherd was acquitted
and released. The events of his life influenced the TV show "The Fugitive" and
later a movie of the same name. Notable among those who made great impacts on the business later
on who worked for Gulas in the 1960s include a man known in the territory as Ron
Carson. Early in his career, this man left Texas and came to Tennessee to work
for Nick Gulas. Not long after his arrival he teamed with Tennessee native Don
Carson as Don’s brother and this team won the World tag titles. In reality Ron
Carson was future international superstar Dick Murdoch. Murdoch was the son of
wrestler Frankie Murdoch, famous in the Amarillo, TX territory. Sam Bass also debuted in the 1960s. Initially, he didn’t make
much of a splash for Gulas appearing mainly as an undercard performer. He would
though become a major star for Gulas in the 1970s as the manager of the team of
Jim White and Jerry Lawler. Also appearing some for Gulas were the true-life brother team of
Ron and Don Wright, natives of Kingsport, TN. Low-key Don and motor-mouth Ron
riled fans like few teams could. Ron, who often referred to himself as "the
number one hillbilly", had a run in the eastern half of the territory in 1969
that even featured him receiving a shot at NWA World champion Dory Funk, Jr. in
Chattanooga when he and Don were billed as Ron and Don Hayes. Ron’s ability to
incite the fans during interviews was matched only by his ability to do the same
through illegal tactics in the ring. Although the Wrights and fellow east
Tennessee wrestling legend Whitey Caldwell mostly appeared in the Knoxville
territory, Gulas would use them from time to time for several years mainly on
the eastern end of the territory. The 1960s were turbulent times for race relations in most
Southern cities. Several of the cities Gulas ran cards in were no exception,
especially Memphis and Birmingham. Gulas had used African-American stars for
many years, including a young man named Matt Jewell. In 1969 a young
African-American named Bearcat Brown debuted for Gulas and was given a major
push. In reality Bearcat Brown was Matt Jewell. While Gulas had used an
African-American in main events before he used Jewell (such as Art Thomas in
1964), he had never had an African-American become a regular headliner
throughout the territory. Jewell, as Brown, headlined cards in Gulas cities for
years and was often paired with such popular headliners as Don Carson, Johnny
Walker and Len Rossi. Conversely in 1971, Gulas turned to the legendary Sputnik Monroe
to introduce the territory’s first regular African-American heel. Monroe,
controversial and cocky, teamed with Norvell Austin to form the area’s first
successful integrated heel team. Monroe, known for his black hair with a blonde
streak down the middle, saw to it that his new partner followed suit. Soon
Monroe and Austin were one of the area’s hottest heel teams. They were so
successful they toured other territories as a team. Debuting in the early 1960s in the territory was a Japanese heel
named Tojo Yamamoto. Yamamoto quickly became known as sly and evil, a stereotype
from the World War II time period. In real life, Yamamoto was Harold Watanabe, a
native Hawaiian. A short man, Yamamoto was a great ring psychologist and quickly
became one of Gulas’ lead heels and would remain so for a long time, even after
a stint in the Carolinas for Jim Crockett where he appeared as P.Y. Chung and in
Texas as T.Y. Chung. Yamamoto was likely the most disliked man in the Gulas
territory for a good part of the sixties (with only Saul Weingeroff and the Von
Brauner Brothers able to rival such fan heat) Those who follow the logic of
wrestling realize when a wrestler is utterly despised by the fans it likely
means he would someday make a great babyface. All that matters is timing. In
late 1969 the time was right. Nick Gulas promoted a specific match area fans
loved. The match was a "Battle of the Brutes" tag match. The fans loved this
match because it pitted two teams they disliked against each other. The two
teams were The Masked Spoilers and Tojo Yamamoto and Johnny Long. The match lead
to the fans siding with Yamamoto and Long, so the crafty Yamamoto became a fan
favorite. Yamamoto would then solidify his status as a true fan favorite when it
was revealed in an angle that he was training with the popular babyface Jerry
Jarrett. Jarrett was then destroyed by a group of heels which led to Yamamoto
rescuing Jarrett. Yamamoto even carried Jarrett out of the ring in his own arms
to safety. This led to Jarrett and Yamamoto teaming to face the heels who had
tried to eliminate Jarrett. The fans, longtime vocal opponents of Yamamoto, then
proudly cheered their new hero and his protégé. The Yamamoto-Jarrett tie was
never forgotten by the promotion and was used in various ways through most of
the 1980s.
A glance at the Memphis territory in the early 1970's The early 1970s saw business boom for Gulas. As mentioned
earlier Christine Jarrett became more involved in the business end of the
company by helping open up and run shows in Kentucky and Indiana. Jerry Jarrett
became more involved in the behind the scenes end of things by basically
becoming co-promoter Roy Welch’s assistant. Jerry ended up booking the shows in
Memphis, which became the city that drew the largest attendance week in week out
on the circuit. Major stars for Gulas during the early 70s include Dr. Ken Ramey
and The Interns, Buddy Wayne, Big Bad John, Pepe Lopez, Sir Steven Clements
(known later in Georgia as Sir Dudley Clements), Eddie Marlin, Tommy Gilbert,
The Alaskans: Frank Monte & Mike York, The Samoans (Tio & Tapu), Norvell
Austin, Cowboy Frankie Laine, David & Jerry Novak (better known as The
Bounty Hunters from Tombstone, Arizona), Bill Dromo, Ronnie Garvin, Terry Garvin
& Duke Myers with manager Jim Garvin, Rufus R. Jones, Charlie Cook, The
Fabulous Kangaroos: Al Costello & Don Kent with manager George "I Am Right"
Cannon, Ben Justice, The Masked Infernos and manager J.C. Dykes, Phil Hickerson,
Dennis Condrey, Johnny Grey, Tex McKenzie, Johnny Weaver, Ray Candy, Jerry
Barber, Ernie Ladd, Billy and Benny McGuire and more. A young Kevin Sullivan also worked the territory for Gulas in
the early 70s. Around the same time another young man made his debut. He was
known as Dennis McCord. He gained some further fame as Iron Mike McCord but even
greater fame several years later as Austin Idol. Many fans saw Idol feud with
Sullivan in the early days of Atlanta’s TV superstation, WTBS. Sullivan would
have a long successful career both in-ring and behind the scenes. McCord would
return to the area as Idol years later and become a major attraction for the
promotion. Nick Gulas’ son, George, debuted in ring in 1973 as a "special
referee" on cards throughout the territory. By 1974, George, a tall, thin man,
made his debut as a wrestler and immediately was placed in prominent places on
cards teaming with such stars as Jerry Jarrett, Tojo Yamamoto and Jackie Fargo,
the three biggest babyfaces of the time for Gulas. Also making their presence known in the early 1970s were the
younger members of the Welch family. Buddy Fuller’s two sons, Ron and Robert
debuted. Buddy was the son of Gulas promoting partner, Roy Welch. Ron and
Robert’s cousin, Jimmy Golden also worked the area as did Lester Welch’s two
sons, Jackie and Roy Lee Welch. Also appearing from time to time were Johnny,
Marshall and Ricky Fields, nephews to Roy Welch. The Welch family plays a vital part of pro wrestling throughout
the South for many decades. Not only was Roy Welch part of a successful
promotion with Nick Gulas but other members of the Welch family became part of
the business of wrestling promotion. Lester Welch had bought into the Florida wrestling office based
in Tampa and operated by Cowboy C.P. Luttrell and Eddie Graham. Meantime, Edward
Welch, a/k/a Buddy Fuller, bought into the Georgia wrestling office based in
Atlanta along with Paul Jones, Fred Ward and Ray Gunkel. Gunkel and Fuller
became one of the area’s top tag teams of the 1960s. There was just one problem
though, away from the fans Gunkel and Fuller often clashed on how business
should be conducted. In 1972, Buddy Fuller, wanting out of the constant
bickering with Gunkel, which no doubt included how his sons, Ron and Robert,
would be used in the promotion, arranged a deal with his brother Lester Welch.
Lester would trade his Florida shares with Buddy’s Georgia shares. Lester came
to work in the Atlanta office while Buddy moved to work in the Florida
office. Later in the year, one of the remaining owners of the Atlanta
office, Ray Gunkel, died. His part of the company fell to his wife, Ann. The
Georgia office split when Ann Gunkel formed All-South Wrestling and acquired
much of the Atlanta-based talent. The one thing she did not take was the
sanction of the National Wrestling Alliance, who had long, well-established ties
to the Welch family. The NWA sent in stars from around the country to assist
Welch in Atlanta. By January 1973, the NWA put into place a new team to help run
the Atlanta office complete with new booker Cowboy Bill Watts. Until late 1974,
the NWA and All-South ran weekly wrestling cards against each other in many
Georgia cities. Some of Gulas’ stars made appearances for the NWA in Georgia
including Don Greene, Jackie Fargo, Tojo Yamamoto, Jerry Jarrett, Ron and Robert
Fuller, Jimmy Golden, Roy Lee Welch, J.C. Dykes and The Infernos and even a
young Jerry Lawler. The NWA eventually won the war and along the way Lester
Welch sold his part of the Atlanta promotion to Jim Barnett. Looking for a booker for Atlanta, Barnett approached Jerry
Jarrett, who agreed to book Atlanta but only if he could continue working for
Gulas. Not long after this development Jerry was approached by Gulas and Buddy
Fuller about buying Roy Welch’s part of the promotion in Tennessee since Roy’s
health was in decline. Jarrett bought into the Gulas promotion and for awhile,
all was well as Gulas, Jarrett and Buddy Fuller, serving largely as a silent
partner, continued to give the fans what they wanted to see. Obviously, Jerry Lawler made a name for himself in the Tennessee
territory in the 1970s. Lawler is truly a versatile performer. He ranks very
high on the lists of many who think he is the business’s best talker. As he grew
older he became somewhat more cautious in ring of what he would do but early in
his career Lawler was one of the best bump takers in the business. (Bump taking
is important for the heel since he must really sell the offense of the babyface
as something that the heel cannot overcome, thus he must be able and willing to
take more dangerous and exaggerated falls.) Discovered by Jackie Fargo at a
Memphis radio station, Lawler worked for Gulas as an undercard performer. Lawler
was advised to gain some more experience by working a territory that had just
opened. The territory was based in Montgomery, Alabama and was operated by Bill
Golden, father of Jimmy Golden. Jimmy was the grandson of Gulas’ partner, Roy
Welch. While in Alabama, Lawler teamed with Steve Lawler (No relation, Steve was
known later as Steve Kyle). While there Jerry came in contact with veterans Jim
White and Sam Bass in this territory. White and Roy Klein were working the area
as The Green Shadows. When they were unmasked they were billed as Woodrow and
Roy Bass. Sam Bass was then brought in as their manager. Roy soon left and was
replaced by Jimmy Hydes working as Percy Bass. White eventually went to work for
Gulas and Lawler soon followed. Eventually White and Lawler teamed and added Jim
Kent as their manager for awhile before Bass took over the honors. This
threesome would become trouble for Nick Gulas’ babyfaces beginning in 1972.
Lawler’s talents reached beyond the wrestling ring as he drew a cartoon strip
called "The Patriot" for theWrestling Monthly magazine in the early
1970s. As the history of this territory unfolds, Lawler will play an
increasingly bigger role but by 1974, just three years after his debut, he was
already poised to become the territory’s top star. Gulas wrestling was wild stuff for the times. Some of the more
memorable angles of the early 1970s include a long-running feud between Al
Greene and Jackie Fargo. The feud featured hair vs. hair matches and shockingly,
Fargo, the top star, actually lost one of these matches, and had to have his
head shaved, despite an near mob-like Memphis crowd begging him not to go
through with the stipulations. Len Rossi, one of Gulas’ top stars, was injured in an automobile
accident in late 1972. His injuries were severe enough to force him to retire
from active competition. In the summer of 1973, a recovering Len came to watch
his son, Joey, wrestle Sam Bass on Memphis TV. Joey defeats Bass with a sleeper
hold. Bass’ partners in crime, Jerry Lawler and Jim White, then argue that Joey
had illegally choked Bass. Tempers flare leading to Bass, Lawler and White
attacking the injured Len and leaving him a beaten man. This lead to a series of
matches pitting Lawler and White against Joey Rossi and Len’s longtime tag
partner, Bearcat Brown. (A similar scenario played out on the eastern half of
the territory around the same time featuring Terry Garvin and Duke Myers and
manager Jim Garvin attacking Len on television leading to matches pitting Garvin
& Myers against Joey and Brown.) In late 1973, during the live Chattanooga TV show, announcer
Harry Thornton tried to conduct an interview with the daughter of wrestler Don
Greene. This would be a nice change of pace since fans rarely had the chance to
hear the relative of a wrestler talk about what life is like for them. Needless
to say the interview never was completed. The masked Interns and manager Dr. Ken
Ramey were wreaking havoc over much of the territory at the time. The Interns
and Ramey charge the announce position while Donna Greene is with Thornton.
Incensed that Thornton refuses to give them interview time then, one of the
Interns slaps Donna Greene. As Thornton and a horrified audience watched, Don
Greene, who had just wrestled and retired to the showers, rushed out covered in
soap to rescue his daughter. Wrestlers were tarred and feathered (Bearcat Brown by Don and Al
Greene). Scaffold matches were held in the early 1970s (Jerry Jarrett vs. Don
Greene in Louisville). A manager was barred from appearing at ringside so he
disguises himself as a woman and ran into the ring and attacked the opposition.
(Sir Clements did this). Wrestlers were "run off the road while driving to the
TV show" and beat up on the side of the road (There were several angles like
this over the years most notably with The Bounty Hunters running Jackie Fargo
off the road which lead to Jackie showing up late on the TV show but only after
he called his brother, Roughhouse and requested he return to help him battle The
Bounty Hunters). There was even a cake presented that ended up in the face of
the honoree (The Bounty Hunters smashed Jackie Fargo into a cake). These angles
may not mean much today but much of this was occurring in a day and time much
tamer and conservative than now. All these things lead us to our target start date of 1975.
Almost. Before looking at 1975 it is important that we examine 1974. This
appears to be the year the promotion began focusing less on tag teams and more
on singles matches and titles. In particular, much of the promotion began to be
focused on the past and future of the region. The past was represented ably by
longtime fan favorite Jackie Fargo, the King of Memphis. The future was being
represented by the upstart cocky heel, Jerry Lawler and his manager Sam
Bass.
The Players In 1975 a kindly grandmother named Christine had a lot
going for her. She was one of the few women to achieve much success in her
chosen field. Her bosses, Nick and Roy, had been successful in business
for over twenty five years. Her son, Jerry, worked in the same business as
his mother and was considered to have great instincts for that business.
Despite these things Christine worked in a business known to be full of
back-stabbing, dirty tricks and often, bad pay. It’s enough to make a body
wonder if this nice lady named Christine Jarrett ever looked at her young
grandson, Jeff Jarrett, and wondered what she was doing working in the
business of professional wrestling. Nick Gulas began promoting wrestling in Tennessee in the
late 1940s and early 1950s in conjunction with Roy Welch, his promoting
partner. Welch’s name lent instant credibility to most pro wrestling fans
in Tennessee since the Welch family had long been in-ring favorites around
the circuit. Nick was a small man with thick black-rimmed glasses and was
of Greek descent. Nick and Roy owned pro wrestling’s Tennessee territory.
Many who worked for Gulas didn’t like him because he came across as
obnoxious and foul-mouthed. To some he was intimidating and came across as
a bully. Sometimes his paydays, based on how many people actually paid to
see an event or house show he promoted, were less than what were expected
by those who worked those shows for him. Despite these factors most people
who knew Nick Gulas admit he worked very hard to make his wrestling
promotion successful. Early in his career Gulas hired Christine Jarrett to
sell tickets to the weekly wrestling shows at the Hippodrome in Nashville.
Gulas would also eventually add another person who would become very
instrumental in how the Tennessee territory would operate over time. That
person was his son, George. Roy Welch was a member of a large family of professional
wrestlers. Along with brothers Jack, Herb and Lester, he had been a star
throughout the South for many years. Roy’s son, Edward, also made a name
for himself in the business as Buddy Fuller. Roy partnered with Gulas in
promoting wrestling in Tennessee although it appears Gulas was the major
force behind the day-to-day operation of the promotion. Welch remained a
partner with Gulas for many years but his eventual decline in health
would, over time, lead to changes in how the territory would
operate.
Memphis/CWA History Page
Christine Jarrett moved up the ranks while working for Nick
Gulas and Roy Welch. In the early 1970s she ran shows for the promotion in
Louisville, KY, Lexington, KY and Evansville, IN. With the addition of these
towns, the territory grew. Prior to the expansion into Kentucky and Indiana,
Christine had been able to witness her son, Jerry, debut in ring as a
professional wrestler in the late 1960s. Christine would remain involved in the
business, on some level, for many years to arguably become the longest running
female involved in a professional wrestling promotion. Jerry Jarrett attended the pro wrestling matches in Nashville
from a very early age since his mother sold tickets for Nick Gulas. Jerry sold
programs and later tickets for Gulas in Nashville. Later he debuted as a
wrestler for Gulas in 1969. He quickly became a major attraction in the area. He
often excelled in tag matches with area stalwarts Jackie Fargo and Tojo
Yamamoto. Jarrett, a light-heavyweight, was an ideal good guy, or to use the
much more appropriate carny lingo the wrestlers spoke, an ideal babyface. He was
polite and humble during interviews. He believed in winning fairly and following
the rules. In ring, Jarrett often had the role of helping his opponents, the bad
guys, or heels, gather heat while he garnered crowd sympathy. Because of his
smallish size and youthful appearance, Jarrett would take a beating which would
sell the often illegal tactics of the heels. Fans sensing one of their
favorites, the nice, good-looking and undersized Jarrett, was in trouble would
became more involved in the match imploring Jarrett to tag his partner. Despite
his success as an in-ring performer Jarrett became a student of the business and
began to become more involved behind the scenes including booking the weekly
Memphis house show. Over time Roy Welch’s health began to worsen and Jerry
became the chosen one to take over Welch’s part of the business with
Gulas. The Actual Territory By 1975 what most folks refer to as the Memphis territory
included much more area than the city known as home to Elvis Presley. At various
times in the history of the territory, based in Nashville, not Memphis, included
regular and occasional stopovers in not only Memphis and Nashville but also
Chattanooga, TN, Jackson, TN, Louisville, KY, Lexington, KY, Bowling Green, KY,
Evansville, IN, Birmingham, AL, Huntsville, AL, Tupelo, MS, Jonesboro, AR,
Dayton, OH, Wheeling, WV and even small towns in southeastern Missouri, northern
Georgia and eastern North Carolina. For awhile in the 1950s, it even stretched
to the Mobile, AL area. In addition for many years until the mid 1970s the
eastern end of Tennessee, featuring the city of Knoxville promoted by John
Cazana, formed a loose affiliation with the territory promoted by Gulas. Many of
Gulas’ stars made regular appearances for Cazana with Gulas’
approval. Business became so good for Gulas that the territory was split
into two halves, the western end which included Memphis, Louisville, Lexington
and Evansville and the eastern end which included Nashville, Chattanooga,
Huntsville and Birmingham. If you are unfamiliar with the cities mentioned please find a
map and notice how far apart many of these cities are from one another.
Airplanes can get us places fast now but the mode of travel for the wrestlers
working the Gulas territory then was via automobile. Take another look at the
map after that sinks in. It wasn’t out of reason for some of the stars to work a
show in Knoxville Friday night, stay over and work Knoxville TV Saturday
morning, then drive to Chattanooga to do afternoon TV and stay to work the
Chattanooga house show that evening then drive to Birmingham to do a live late
night TV show there. Often, some of the wrestlers had to work Memphis TV on
Saturday morning and then drive to work Saturday afternoon TV and the Saturday
night house show in Chattanooga. That’s a nice five and a half hour drive
today! Television Television was an integral part of the success Gulas enjoyed
throughout the region. From the 1950s forward the area had various forms of
local televised wrestling. Many fans are well aware of the long-running TV show
out of Memphis hosted for many years by arguably the greatest wrestling
announcer ever, Lance Russell. Russell’s ability to sell angles to fans, to lead
young stars through interviews and to communicate his disgust at the heinous
acts of the nefarious bad guys, among his other talents, make him one of the
area’s most valued performers over the years. He will long be remembered for his
verbal jousting with Jerry Lawler. Russell eventually was paired with popular
Memphis TV weatherman Dave Brown to form a long-running announcing duo. Russell,
who worked in the Memphis TV industry for several years, eventually left that
line of work and worked full time as an announcer and behind the scenes in
wrestling promotion. Much of the eastern half of the territory was treated to the
announcing of Harry Thornton. Thornton was a pioneer broadcaster in Chattanooga.
He became involved with Gulas in the late 1950s and became a co-promoter in the
Chattanooga area with Gulas. With Thornton’s popularity from Chattanooga radio
he added credibility and a local feel to Gulas’ efforts to succeed in the area.
Thornton could never be called a classic wrestling announcer along the likes of
a Gordon Solie or a Jim Ross. However, Thornton understood his role in the
business was to make the TV show exciting and to make the TV viewers care enough
about what they saw to be willing to spend their money to see the live house
show that week. Thornton did not like wrestling’s heels and made no bones about
it in his commentary and often in interviews with them. He often verbally
sparred with the likes of Tojo Yamamoto and Gentleman Saul Weingeroff. Thornton
also often worked the TV show taped in Nashville over the years adding his
colorful personality to the show there. Gulas also, at various times, had local TV shows produced in
Birmingham and Huntsville, as well as in Jackson, TN and Nashville, TN. Gulas’
Birmingham announcer was Sterling Brewer. After the Atlanta office underwent
some turmoil in late 1972 (detailed to some degree later due to ties to the
Tennessee office) Brewer was hired as an interim announcer for the NWA Georgia
office. He worked there a few weeks before a permanent replacement was chosen.
Brewer was replaced by Championship Wrestling from Florida’s Gordon Solie, who
became the voice of Georgia Championship Wrestling for the next decade. That
show and host became fixtures on the fledgling WTCG-TV 17 station which would
later evolve into WTBS and later TBS. A short list of people who worked in some capacity or another in
this territory in some capacity other than in ring as a wrestler through the
years would include Bert Bates, Tony Lawo, Ron West, J.C. Dykes (as a referee),
Tommy Sloan, Paul Morton, Norman Veasey, Lee Williams, Mike Duncan, Scott Teal,
Honey Wilds, Jim Kent (an announcer not the manager from the 1970s) and
countless others. Opposition From time to time a group would form and try to promote
wrestling somewhere in the territory against the established Gulas. In the fall
of 1972, Phil Golden opened up a promotion based out of Paducah, KY and ran
several cities in opposition to Gulas using such stars as Mike Pappas, Joe Ball
and Bill Helm, Mario Galento, Paul Christy, Angelo Poffo, Pez Whatley, Chico
Cortez and others. The promotion was based around longtime Gulas villains Kurt
and Karl Von Brauner and their manager Gentleman Saul Weingeroff, who left the
Gulas promotion at the end of the summer of 1972. The promotion folded in the
spring of 1973. It should be noted that Golden was the brother of Bill Golden,
who opened up the Montgomery, AL territory in 1971. Bill Golden, the father of
Jimmy Golden, had married into the famous Welch family that had strong ties to
the Gulas promotion. Also notable among those who tried to run opposition was Lee
Fields. In 1974 Fields tried to promote opposite Gulas in Nashville. Lee had run
the Gulf Coast promotion since 1958. Among the stars Fields used in his effort
against Gulas was Jack Dalton, known to most Gulas fans as Don Fargo. What is
interesting about this endeavor is that Fields had worked previously for Gulas,
along with his brothers, Don and Bobby. Bobby, as Luke Fields, had teamed with
Don to become one of Gulas’ most successful teams of the late 1950s and early
1960s. In reality, Lee, Don and Bobby Fields were Lee, Don and Bobby Hatfield,
sons of Gulf Coast wrestling referee legend, Virgil "Speedy" Hatfield. Most
interesting of all perhaps in regards to this attempt to run opposite Gulas is
that Speedy Hatfield was married to Bonnie Welch, the sister of Gulas promoting
partner, Roy Welch. There were other attempts to run opposition against Gulas but
Nick would survive them through the years. The future though would hold more
opposition for Gulas from time to time. The Titles The Gulas territory, as most every territory, had a fairly wide
array of recognized titles. Gulas was a member of the National Wrestling
Alliance and over the years was able to secure dates with the various NWA World
Heavyweight and World Junior Heavyweight champions. Gulas had a number of titles
regularly defended throughout the circuit. Among these were the World tag
titles, the Southern Junior Heavyweight title (which was eventually renamed the
Southern Heavyweight title), the Southern tag titles, the Mid-America
Heavyweight title, the Mid-America tag titles and the United States Junior
Heavyweight title. Before discussing the various titles Gulas recognized it is
important to note that the territory became known over the years as a haven for
great tag teams. For years, many Gulas cards were headlined with a tag team
match, often for one of the area’s top tag titles. Over the years Gulas also
used many masked tag teams including Mephisto and Dante, The Mighty Yankees, The
Blue Infernos, The Spoilers, The Interns, The Medics and others. Some say
because masked teams drew great crowd response in the area (and, in turn, money
at the ticket gate) Gulas could book a masked team in two cities on the same
night and have four different men wrestle under the masks. This would make it
possible, for example, to have The Yankees appear in Memphis on Monday night
while a few hundred miles away in Birmingham the Yankees were also headlining a
card there. It goes without saying that Nick Gulas was a very shrewd promoter.
Even with that in mind it is ironic though that Gulas really dropped the ball in
the late 1960s and early 1970s by failing to fully utilize one of the greatest
masked tag teams ever, the Infernos, with manager J.C. Dykes. Dykes had refereed
for Gulas for a number of years before becoming a manager but had to leave the
area to hit it big. The World tag titles were held by such teams as Corsica Joe and
Corsica Jean, Jackie and Don Fargo, Don and Al Greene, Tex Riley and Len Rossi,
Kurt and Karl Von Brauner with manager Gentleman Saul Weingeroff, Don and Luke
Fields, Lester and Herb Welch, Eddie Graham and Sam Steamboat, Tojo Yamamoto and
Alex Perez, The Blue Infernos, Billy and Jimmy Hines, Ken Lucas and Dennis Hall,
Len Rossi and Bearcat Brown, Big Bad John and Pepe Lopez, Jackie Fargo and Jerry
Jarrett, The Fabulous Kangaroos: Al Costello and Don Kent managed first by
George Cannon and later by Sir Steven Clements and other teams. Research
indicates Gulas stopped using the World tag titles around 1974 although
throughout the 70s a few teams would pass through the area from time to time
claiming to be World tag champions. The Southern tag titles date back to the late 1940s. Champions
over the years include Herb Welch and Tex Riley, Roy Welch and Eddie Gossett,
Herb Welch and Roy Welch, Don and Luke Fields, Mephisto and Dante, Tex Riley and
Len Rossi, Jackie Fargo and Lester Welch, The Medics, Jackie Fargo and Tex
Riley, Jackie Fargo and Len Rossi, The Blue Infernos, The Mighty Yankees, Joe
and Bill Sky, Don Carson and The Red Shadow (a masked Dick Dunn), Tojo Yamamoto
and Johnny Long, Don and Al Greene, The Interns with manager Dr. Ken Ramey, Tojo
Yamamoto and Jerry Jarrett, Kurt and Karl Von Brauner, Sputnik Monroe and
Norvell Austin, Jackie and Roughhouse Fargo, Len Rossi and Kevin Sullivan, The
Bounty Hunters with manager Jim Kent, Jackie Fargo and Jerry Jarrett, Terry and
Ronnie Garvin with manager Jim Garvin, Jerry Lawler and Jim White with manager
Sam Bass, Eddie Marlin and Tommy Gilbert and others. This title would continue
to be defended consistently in the area through 1987. The Mid-America tag titles began to be defended in early 1972 by
Len Rossi and Tony Charles. Other champions include Kurt and Karl Von Brauner
with manager Gentleman Saul Weingeroff, Don and Al Greene with maanger Sir
Steven Clements, Len Rossi and Bearcat Brown, The Interns managed by Dr. Ken
Ramey, Tojo Yamamoto and Big Bill Dromo, Lorenzo Parente and Bobby Hart managed
by Don Duffy, Ken Lucas and Cowboy Frankie Laine, Eddie Marlin and Tommy
Gilbert, Tojo Yamamoto and Tommy Gilbert, Terry Garvin and Duke Myers managed by
Jim Garvin, Jackie Fargo and Tojo Yamamoto, The Bounty Hunters managed by Jim
Kent, Terry Garvin and Ronnie Garvin managed by Jim Garvin and others. This tag
title was defended in the area through 1980. The Mid-America title was originally defended in the territory
by the legendary Nature Boy Buddy Rogers in 1957. The title was defended some in
the late 1950s but apparently fell inactive until around 1971 when Len Rossi was
billed as champion. The title would become more prominent in the region in the
mid and late 70s and would continue to be defended until 1987. The United States Junior Heavyweight title was defended some in
the Gulas area over the years, most notably in the early 1970s. It is listed
here primarily because the list of men who held the title is short but
prestigious and includes Johnny Walker (later known as Mr. Wrestling II), Don
Greene (a long-time Gulas attraction), Lorenzo Parente (a very underrated talent
who had defeated the legendary Danny Hodge in the mid 1960s to hold the NWA
World Junior Heavyweight title) and Lou Thesz (former seven time NWA World
champion). The singles title that came to become the area’s major title was
the Southern Junior Heavyweight title. A list of champions includes Ray Piret,
Herb Welch, Tex Riley, Rowdy Red Roberts, Mario Galento, Ray Stevens, Freddie
Blassie, Jackie Fargo, Jesse James, Len Rossi, Don Greene, Tojo Yamamoto,
Sputnik Monroe, Tommy Gilbert, Ronnie Garvin and Lou Thesz, among others. Due to
the area usually headlining shows with tag teams this title wasn’t as prominent
during the 1950s and 1960s as it would become in the 1970s and 1980s. The
Southern Junior Heavyweight title would be renamed the Southern Heavyweight
title in the summer of 1974. There were other titles defended in the Gulas area throughout
the years but the ones listed here were the ones used in prominent positions on
shows for a great amount of time. 1974 January-The year began with Tommy Gilbert winning the Southern
Junior Heavyweight title from Ronnie Garvin in Birmingham. Others active for
Gulas at this time included Don Greene, Bearcat Brown, Eddie Marlin, Dennis Hall
who feuded with Buddy Wayne, Sir Steven Clements and The Fabulous Kangaroos: Al
Costello and Don Kent, The Bounty Hunters with manager Jim Kent and The Masked
Mighty Yankees with manager George Harris. Harris had worked for Gulas as a
referee and wrestler dating back to the 1950s and knew the Welch family from
early on in life. The Yankees would later be unmasked as Frank Morrell and
Charles Morrell, supposed half-brothers. Frank had worked with Eddie Sullivan as
The Yankees for Gulas in the late 1960s. Charles would later modify his name to
Charles Morrell-Fulton and eventually to Charles Fulton. He would remain in the
area for much of the year and later team with newcomer Bobby Mayne. This month
also saw Johnny Marlin wrestle in the area. Johnny was billed as cousin to area
wrestler Eddie Marlin and referee Tommy Marlin. Johnny wasn’t related to the
Marlins at all. Gulas noticing the resemblance of Johnny to Eddie and Tommy
decided to bill Johnny as their cousin. Hopefully, Johnny, who wrestled
everywhere else as Johnny Eagles, rarely spoke in the territory because he was
British. Nick’s son, George also debuted in the ring in many of the area cities
mainly appearing in six man tag matches. Meantime, Jerry Lawler split his time
between appearing for Gulas and for the promotion in Georgia. February-The most significant occurrence this month was Tojo
Yamamoto turning on tag partner Jerry Jarrett. Jackie Fargo ended up battling
Yamamoto much of this month attempting to avenge Jarrett’s honor. J.C. Dykes’
Infernos were Southern tag champions. The legendary Lou Thesz made regular
appearances in the area. New to the region was Ali Viziri, known years later as
Hossein the Arab and The Iron Sheik. George Gulas formed a regular tag team with
Gulas favorite Dennis Hall. March-On the 11th Jackie Fargo battled Jerry Lawler
in Memphis in one of their early battles for the unofficial "King of Memphis"
title. Fargo feuded in part of the territory with The Bounty Hunters which lead
to Fargo teaming with his brother Roughhouse. Jerry Jarrett returned to ring
action to even the score with Tojo Yamamoto. Yamamoto often teamed with his
latest protégé a Japanese star billed as Mr. Kamikaze. April-Jerry Lawler injured Jackie Fargo this month. Lawler
continued to appear on some Georgia cards often with one-time Gulas star Art
Nelson as his tag partner. Lawler did appear on a major show at Atlanta’s new
arena, the Omni. The Omni card featured the first Atlanta appearance of Andre
the Giant as he faced Gulas regulars The Bounty Hunters. Back in Tennessee, Lou
Thesz was the Southern Junior Heavyweight champion. Phil Hickerson began to make
some noise around the territory as did the Alabama-based tag team of Mike
Jackson and Tony LeDoux. The legendary Bobo Brazil made some appearances in the
area. May-Jerry Lawler defeats U.S. Junior Heavyweight champion Steve
Kovacs for that title in Chattanooga. Lawler then runs into a feud with newcomer
Ricky Gibson. Charles Fulton teamed with Bobby Mayne and they were managed by
Sir Steven Clements. Mayne achieved greater success years later as Hangman Bobby
Jaggers. Fulton and Mayne attacked Jerry Jarrett and Jarrett’s mentor, Tojo
Yamamoto, who had held the briefly recognized Southeastern tag titles (not
affiliated with the Knoxville territory) with Mr. Kamikaze, rescued his protégé
and once again fell in favor with the fans. June-Jackie Fargo returns to be special referee for matches
pitting Southern champion Jerry Lawler against Ricky Gibson. By month’s end
Fargo and Lawler would battle each other in matches around the territory again.
The veteran Al Greene forms a team with upcoming star Phil Hickerson. This team
managed by Sam Bass was often referred to by announcers as The Sherman Tanks
because both men were heavyset and plowed through much of their
opposition. July-The Lawler-Fargo feud continued this month. Lawler also
battled Bobo Brazil and Mr. Wrestling II. The Southern tag title scene grew very
clouded as Charles Fulton and Bobby Mayne, Tommy Gilbert and Ricky Gibson and
Rufus R. Jones and George Gulas all laid claim to the titles during the month.
(It is quite possible that sometimes Gulas, with a large territory available and
with TV shows spread apart in those territories, carried two different sets of
champions in various cities without fearing the fans would discover what he was
doing.). Chris Gallegher debuts in the area. Gallegher later became more well
known as Dutch Mantel. August-Jerry Lawler’s role as lead wrestler in the company was
tested this month as he fought off challenges from Jackie Fargo, Bobo Brazil,
Tojo Yamamoto, the legendary Dick the Bruiser and the returning Robert Fuller,
who had just finished a successful run in Georgia. Al Greene and Phil Hickerson
feuded with Tojo Yamamoto and Jackie Fargo. Fargo also found time to wrestle
some matches against the sport’s wildest attraction The Sheik, who debuted for
Gulas. September-Lawler, who with manager Sam Bass had faced the area’s
top attractions and had also faced some of the biggest name stars in the
business during the year, finally received a shot at the big prize, the NWA
title. Lawler battled champion Jack Brisco on the 16th in Memphis.
Andre the Giant debuted for Gulas in many of the territory’s cities this month
usually by taking on and defeating two opponents. The Sheik defended the Detroit
version of the U.S. title in selected cities, while Lou Thesz, Bobo Brazil and
Harley Race also were featured on cards this month. Al Greene and Phil Hickerson
held onto the Southern tag titles. October-The alliance between Jerry Lawler and Sam Bass and
Bass’s other charges, Al Greene and Phil Hickerson, fell apart this month, at
least in part of the territory. (Lawler’s turn into fan favorite would play out
later in some cities.) Lawler accused Bass of not being totally honest with him
and suggested that Bass no longer had Lawler’s best interests in mind but had
instead placed a bounty on him. Greene and Hickerson objected and along with
Bass turned on Lawler. Meantime, Greene and Hickerson lost the Southern tag
titles to Tojo Yamamoto and Jerry Jarrett. Don Kent, who briefly held the
Mid-America tag titles with Chris Gallegher in the late summer, added Sir
Clements as his manager and also added the Mid-America title to his
waist. November-Gulas added another title to the mix this month by
holding a tournament in Chattanooga to crown the first World Six Man Tag
champions. Jackie Fargo, Dennis Hall and George Gulas down Juan Sebastian, Don
Kent and Jerry Lawler in the finals to become champions. Lawler’s babyface turn
occurred in other cities in the territory. Sam Bass began sending in stars to
put Lawler out of action such as The Mummy, Duke Myers and Count Drummer. Lawler
and Tojo Yamamoto won the Southern tag titles from Al Greene and Phil Hickerson.
Sam Bass began managing a masked team called The Pittsburgh Stealers, apparently
to capitalize on the success of the football team the Pittsburgh Steelers.
Jackie Fargo and George Gulas won the Mid-America tag titles. New to the area:
Dennis Condrey, Jerry Barber, Tex McKenzie and Johnny Gray. Ronald Welch, also
known as Ron Fuller and as the grandson of Gulas promoting partner Roy Welch,
purchased the Knoxville territory from longtime promoter John Cazana. December-Jerry Lawler battled ex-manager Sam Bass in some
matches this month and also defended the Southern title in Knoxville against
former champion Tommy Gilbert. Also in Knoxville, Lawler served as a second to
Ron Fuller who feuded with Jackie Fargo who was seconded by Ron Wright. New to
Knoxville were Nelson Royal, Dutch Mantel and John Foley, Johnny Weaver and
Professor Dale Lewis. Lawler also continued to feud with Al Greene and Phil
Hickerson and chose Ray Candy to be his partner. Big Bad John returned to the
area and along with Lorenzo Parente and Johnny Gray brutalized Jerry Barber on
TV by repeatedly smashing Barber into John’s metal motorcycle helmet. Mr. Pro
was unmasked as Dennis Condrey. Mid-America champion Don Kent fended off
challenges from Jackie Fargo. 1974 ends with Jerry Lawler as the territory’s top singles star
while the territory’s longtime singles star Jackie Fargo remained a valuable
attraction. Longtime star Al Greene had formed a formidable team with the
promising Phil Hickerson while longtime favorites Tojo Yamamoto and Jerry
Jarrett remained in the mix. Gulas also had some raw talent rapidly developing
such as Dennis Condrey, Jimmy Golden and Johnny Gray. He also had steady
veterans such as Dennis Hall, Don Greene and Lorenzo Parente ready in the wings.
Gulas also enjoyed the luxury of exchanging talent fairly regularly with the
Knoxville office. This allowed both offices access to each others talent. Gulas’
own son, George, had a year of ring experience under his belt and had been
featured in a fairly major way in some cities, but was still mostly unproven on
his own since he had been featured in mainly tag matches. 1975 held some questions for area wrestling fans. Could anyone
stop Jerry Lawler? Would Jackie Fargo continue to be the area’s favorite star?
The answers would unfold over the next twelve months.
1975 Nick Gulas and Roy Welch, along with Christine and Jerry Jarrett ran
the wrestling promotion in Tennessee. Jackie Fargo and Jerry Lawler were
the top area singles stars and had feuded with each other much of 1974. As
1975 started they would continue to play a major part of what went on in
the area and would be joined by a host of interesting characters including
a Mongolian madman, a homegrown talent and a talented star from the land
down under. "Let’s Go Crazy" Jackie Fargo first appeared in the territory in 1954. For years he had
been a part of the team known as The Fabulous Fargos. Jackie had been an
arrogant heel until he rescued Len Rossi from a beating in September 1961
from the masked duo of Mephisto and Dante. From that moment forward,
Jackie was the area’s leading babyface. Fargo had battled all the bad guys that had come down the pike over the
years including a feud that ran off and on for over a decade against Don
and Al Greene. Fargo partnered with many top names over the years but most
often with his "brothers" Sonny (Roughhouse) and Don and also with Tojo
Yamamoto and Jerry Jarrett. Early 1975 saw the return to the area of Crazy Luke Graham. It would
not take long before Fargo would cross paths with Graham. Graham was part of the famous Graham family. In reality, Luke and his
Graham brothers, Eddie, Jerry and Billy, like the Fargo Brothers, weren’t
really related. (There’s also some debate that the Fabulous Fargos gimmick
was a rip-off of the Golden Grahams gimmick made famous by Jerry and
Eddie.) Luke had made his first appearance in the area over a decade
earlier in 1964. In 1966 he returned forming a villainous team with Chin
Lee. Graham had wrestled in many territories over the years including a 1971
run in the WWWF where he and Tarzan Tyler were recognized as WWWF tag
champions and also as WWWF International tag champions. Luke also
headlined a main event in New York City’s famed Madison Square Garden on
June 21, 1971 in a losing effort against WWWF champion Pedro
Morales.
Luke had a taped thumb gimmick he used in the territory. His
right thumb would be covered with tape and at the opportune time he would, away
from the sight of the referee, jab his thumb into the throat of his opponent.
His opponent would sell the move as if he had been leveled by a bulldozer. Fans,
aware of the illegal tactic, would then reign catcalls and boos down on
Graham. Upon his return to the area, Graham paired up with Don Duffy.
Duffy was another veteran who had seen action in the area in 1972 as manager to
Lorenzo Parente and Bobby Hart. After the team of Jerry Lawler and Jim White
split, Lawler teamed with a masked man billed as The Scorpion. Don Duffy was the
man behind that mask. Duffy had also traveled the territories achieving success
in the Gulf Coast area, California and Michigan. Together, Graham and Duffy quickly began a feud with Jackie
Fargo by attacking him on Chattanooga TV. Jackie called on brother Roughhouse to
help out. Luke’s wild in-ring behavior was matched by the unorthodox Roughhouse
and the two teams battled in several cities in the territory for a few
weeks. After a few weeks, Jackie wound up in matches against The Bounty
Hunters while Graham and Duffy feuded with the team of Jimmy Golden and Johnny
Gray. Then the unexpected happened. Graham ran afoul of a new team in the area, Rocket Monroe and
Randy Tyler. Graham needed a partner. He determined there was only one man he
knew who could hold his own against Monroe and Tyler. That man was Jackie Fargo.
Fargo was hesitant about teaming with Graham, a man who had battered him and his
brother a few weeks earlier. Graham gave his word and the promise of money that
he would not turn on Fargo. Fargo thought about it for awhile but then agreed
and the year’s most unlikely combo was formed: The Fabulous Jackie Fargo and
Crazy Luke Graham. Fargo and Graham teamed for a few weeks against Monroe and Tyler
then split on good terms. Graham would remain in the area a little while longer
and formed a team with area favorite Steve Kovacs (later to gain fame in Georgia
and Mid-South as Stephen Little Bear) and together they battled the Sam
Bass-managed combination of Karl Von Stieger and Otto Von Heller. Von Stieger
and Von Heller were a German heel team that allowed Graham to become even more
popular. Graham would leave the territory later but he and Fargo would see each
other again in a few years. Meantime, Fargo’s crazy year continued as he ran afoul of Chris
Colt, Mike Boyette and Bill Colt. This trio also teamed some with Bill Dundee.
The Colts and Boyette appeared as hippies with long hair and a grungy look.
Their physical appearance stood in stark contrast to the conservative values
held by many of the area fans. Fargo called on his brothers, Roughhouse and Don
to help him out in this feud. During the summer, Jackie Fargo and George Gulas laid claim to
the US tag titles. This tag title was mainly defended in the eastern end of the
territory. Also, Fargo and Mr. Wrestling would become Southern tag champions.
This duo would eventually lose the titles to The Interns managed by Dr. Ken
Ramey. Speaking of the Interns, Fargo also found himself partnered with
veteran Pepper Gomez for a few weeks in the fall against the masked combo and
their manager. The two veterans would not stay together too long as Gomez left
the area after staying just a few weeks. At some point in the late summer or early fall, Phil Hickerson
and Dennis Condrey won the US tag belts. Fargo and the returning Don Carson took
those titles for a brief run. Fargo spent the rest of the year mainly in tag matches. His
partners included Jerry Jarrett, Roughhouse Fargo, Bob Armstrong, Andre the
Giant and Lester Welch. Fargo mainly competed in these tag matches against The
Interns, The Bounty Hunters managed by Jim Kent and Hickerson and
Condrey. 1976 was around the corner for the long time area superstar,
Jackie Fargo. It would be the year he would get to know the fast rising team of
Phil Hickerson and Dennis Condrey up close and personal. January-March 1975 in Review 1974 had ended with a wild scene on Chattanooga TV. Big Bad
John, Lorenzo Parente and Johnny Gray had attacked Jerry Barber and left him
beaten and battered. John was a big man with long black hair and beard. He wore
a motorcycle helmet. To batter Barber, Parente and Gray ran Barber repeatedly
into John’s helmet. For revenge Barber enlisted the help of Bearcat Brown and
George Gulas. The two teams met in a stretcher match on January 4th
in Chattanooga’s Memorial Auditorium. Gray, though, was injured and could not
compete. His spot on the team was taken by Ed Kowalski. Kowalski would be carted
off that night as Barber, Gulas and Brown won. Kowalski would only appear in the
territory for a few weeks. He is just one more name on a long list of wrestlers
who early in their career passed through the territory only to become a big name
star elsewhere later. Kowalski would achieve some fame as Ed Wiskowski and Derek
Draper before gaining more fame in the 1980s as Colonel DeBeers. Also on the
January 4th card, Jackie Fargo downed Bulldog Don Kent to win the
Mid-America title. Kent would regain the title within the month. The Southern tag titles went up for grabs in a tournament in
Louisville on January 7 after champions Tojo Yamamoto and Jerry Lawler split.
The tournament was won by Tojo Yamamoto and Eddie Marlin. Ron Fuller held the Southern title. Fuller also operated the
Knoxville office. Appearing in Knoxville this month were stars such as Dutch
Mantel, John Foley, Les Thatcher, Nelson Royal, Dennis Condrey and Professor
Dale Lewis. Fuller topped off January (on the 24th) with a major show
in Knoxville that saw NWA champion Jack Brisco, Nelson Royal, Women’s champion
The Fabulous Moolah, Vicki Williams, Southern champion Ron Fuller, Cowboy Bill
Watts, Mid-America champion Don Kent, Ron Wright, John Foley & Dutch Mantel,
Eddie and Mike Graham, Danny Hodge, Les Thatcher, Professor Dale Lewis and Steve
Keirn. Fuller also brought hot new star Ric Flair in from the Carolinas to
battle Olympic strongman Ken Patera. Fuller, still using some Gulas-Welch
talent, was beginning to create his own unique territory and in so doing needed
Gulas-Welch talent less and less. As Southern champion, Fuller made regular appearances all over
the Gulas-Welch territory and usually every Friday night in Knoxville, as well.
During January Fuller defended the title against Jerry Lawler in Memphis and Ron
Wright in Knoxville. He also took time to team with Danny Hodge in Memphis to
battle Dick the Bruiser and Jerry Lawler. In February Fuller battled Lawler,
Steve Kovacs, Phil Hickerson, Lou Thesz and Ron Wright (one Knoxville newspaper
clip even lists Wright as Southern champion). Challengers for Fuller’s title in
March include Danny Hodge and Al Greene. NWA champion Jack Brisco came to the area near the end of
January to defend the title. He had a wide variety of opponents for his week in
the territory. Among his defenses: in Memphis against Steve Kovacs, in
Louisville against Ron Fuller, in Chattanooga against Don Kent and in Knoxville
against Nelson Royal. Brisco would return to Memphis on February 3rd
to get a win against Jerry Lawler. Veteran Crazy Luke Graham returned and feuded with Jackie Fargo.
He also feuded with Tommy Gilbert in some cities around the circuit. Graham and
Duffy then feuded with Jimmy Golden and Dennis Condrey in some Alabama cities
early in the year. Later, Graham and Duffy would attack Golden and heel Johnny
Gray would rescue Golden leading to Golden and Gray teaming to battle Graham and
Duffy. During his stay in the area, Graham also had a run as Mid-America
champion when he defeated Jackie Fargo. Sam Bass, who made a name for himself in the area by first
managing Jim White and Jerry Lawler and later, Al Greene and Phil Hickerson,
began managing a new team, Ron and Don Bass. The Bass trio soon found themselves
battling Jackie Fargo, George Gulas and Dennis Hall, among others. Another team made an impact on the territory after debuting.
This team was the combo of George Barnes and Bill Dundee. A few weeks after
debuting in the area they defeated Tojo Yamamoto and Eddie Marlin to win the
Southern tag championship. Prior to their championship win Barnes and Dundee got
a win over Tojo Yamamoto and Dick the Bruiser in Memphis. The team of Rocket Monroe and Randy Tyler also hit the area
during the first three months of the year. They battled the team of Bearcat
Brown and Joey Rossi in many cities around the horn. Also notable in the area during January, February and March
include the legendary Lou Thesz, Andre the Giant, The Bounty Hunters managed by
Sir Clements and others including Billy and Benny McGuire. The McGuires were six
hundred pound twins who worked the area usually a couple of times each
year. A few other significant things occurred early in 1975 affecting
the territory. On February 16th WRCB-TV (NBC affiliate) in
Chattanooga began airing the syndicated version of Georgia Championship
Wrestling every week. Gulas’ TV show had aired for nearly a decade on WDEF-TV
(CBS affiliate) and Gulas had aired a TV show in the Chattanooga market dating
back to the late 1950s. The GCW show did promote area wrestling, a weekly
Thursday night GCW card in Rome, Georgia, about 75 miles south of Chattanooga.
Rome was barely in the Chattanooga TV market but GCW never competed directly
against Gulas in Chattanooga. Damage would be done though over the long haul.
The TV show exposed area fans to a different brand of wrestling complete with
better TV production. When GCW’s parent station, WTCG, went superstation status
a few years later the Georgia product seemed more special to some fans since it
could be watched by many more viewers than the local Gulas product. The GCW
promotion also received liberal coverage in most of the national newsstand
magazines. These same magazines rarely gave coverage to the Gulas territory.
Gulas couldn’t have been too happy with the new TV show airing inside his
territory. As members of the National Wrestling Alliance both sides, Gulas and
GCW, had an understood agreement that prevented one member promotion promoting
against the other promotion. This gentleman’s agreement kept the surging GCW
promotion away from the southern flank of Gulas-Welch territory but
barely. On February 20, Bobby Shane was killed in a plane crash in
Florida. The crash ended the in-ring career of Buddy Colt (who would return to
Florida rings later as a manager, referee and announcer) and interrupted the
careers of Playboy Gary Hart and Iron Mike McCord. Hart would recover and manage
such stars as The Spoiler, The Great Kabuki, Maniac Mark Lewin and others and
work big money territories such as Georgia, Mid-Atlantic and Texas. McCord would
also recover and compete for awhile before disappearing and reappearing as
Austin Idol. McCord, who had wrestled early in his career in the Gulas-Welch
territory, would return to those stomping grounds in 1979 to stir things up and
would return seemingly every year thereafter to wrestle for awhile in the
territory. Shane had worked some in the territory in the 1960s but really became
a star by working territories such as Georgia, Florida, the Gulf Coast, the
Pacific Northwest and Australia. Shane, once a clean-cut fan favorite, had
abandoned that gimmick to become the "King of Wrestling." During his stints in
Atlanta Shane came across a young talent named Jerry Lawler. Shane and Lawler
had even teamed a few times in Georgia. Lawler credits Shane with giving him a
crown, part of the long-running King gimmick Lawler has used for years. Still it
seems apparent that Shane had some influence, if only indirectly, on the
Gulas-Welch territory by his brief association with the man who would become
famous being billed as the "King of Wrestling" for years to come, Jerry
Lawler. "A Superstar is Born" Who thought in February 1975 when the team of George Barnes and
Bill Dundee debuted in the area how the fortunes of the company in years to come
would be affected? The Gulas territory had long thrived on foreign heels,
usually Japanese and German heels. Johnny Gray, an Australian, had debuted in
1974, as a heel, but had only achieved limited success. Barnes and Dundee would
become the leading team in the area for a few months eclipsing any success Gray
had achieved. Both Dundee and Barnes were small in stature. Size, generally,
was not a major factor in the Gulas territory. If it had been, Barnes and Dundee
would have never succeeded here. One thing not small about the duo were their
mouths. The pair was loud, arrogant and cocky. When they talked they spoke with
a strange accent, a sure fire heat generator in the 1970s in the
South. Barnes and Dundee quickly won the Southern tag titles from Tojo
Yamamoto and Eddie Marlin. They then moved into a feud with Robert Fuller who
used an assortment of partners to combat the wily duo most notably his brother
Ron, his father, Buddy and his cousin, Jimmy Golden. A few matches even saw the
three Fullers battle Barnes, Dundee and fellow Australian Johnny
Gray. The territory, still mostly a tag team territory, allowed very
few teams to remain champions for very long. As May ended, Tojo Yamamoto and
Jimmy Golden ended the title reign of Barnes and Dundee and after a few weeks of
rematches Barnes left the area. Dundee, however, remained. The summer saw Dundee hop in the middle of things as he teamed
with Chris Colt and Mike Boyette to battle area legends Jackie, Roughhouse and
Don Fargo in a series of wild matches. The Fargos would come out on top in the
battles but Dundee was proving to be a talent to hang on to. Earlier in the year
he had waged war with Tojo Yamamoto and then by summer he had battled with
Jackie Fargo. This left only one area headliner he had yet to meet, Jerry
Lawler. His chance would come before the year would end. Dundee, before battling Lawler, would go through a
transformation. Dundee would become a fan favorite. On Memphis TV the Interns and manager Dr. Ken Ramey beat up
Eddie Marlin. Dundee made the save and ended up beaten down for his trouble. The
Interns and Ramey, heels in the area off and on for most of the decade at this
point, drew no sympathy from the fans, so Dundee, the fan favorite, was born.
After a few weeks of matches with Marlin against the Interns, Dundee was about
to become one half of a legendary long-running feud when he faced off against
Jerry Lawler. The Southern title had been held up and a tournament was held in
Memphis on December 1st. In round one, Lawler got past former
champion Tommy Gilbert while Dundee downed another former champion, the rugged
Don Greene. This set up Lawler vs. Dundee as the tournament final. The match
ended in a no contest. Lawler ended up winning the belt in a few weeks in
another tournament and the two squared off in a few matches around the area. It
was only the beginning of a feud that would go on for years to
come. April-June 1975 in Review Roy Welch’s son, Edward returned to the ring for some matches in
April. Edward, better known as Buddy Fuller, returned to team with sons Ron and
Robert Fuller against George Barnes, Bill Dundee and Johnny Gray. Robert, who
had been active in Georgia in 1974, returned to a more active schedule in the
territory in the spring often teaming with cousin, Jimmy Golden. Ron remained Southern champion and fought off challenges from
Professor Dale Lewis, George Barnes, Bill Dundee, Ricky Gibson, Ron Wright, and
Crazy Luke Graham among others. Ron would also battle NWA champion Jack Brisco
on some area cards in this time frame. Fuller’s reign would end on June
9th when he dropped the title to The Mongolian Stomper managed by
Bearcat Wright. The Mongolian Stomper and manager Bearcat Wright jumped into the
Southern title fray by defending the title against ex-champion Ron Fuller,
Robert Fuller, Jackie Fargo and Jerry Lawler. Rocket Monroe and Randy Tyler began a feud with the interesting
combination of Jerry Jarrett and George Gulas. The Jarrett and Gulas team would
prove interesting within the next few years as these two would become the focal
point of where this territory was headed. Monroe and Tyler would then segue into
a feud with the most unlikely combination the area could imagine, Jackie Fargo
and Crazy Luke Graham. Monroe and Tyler would begin defending the US tag titles
in May but would lose them to the team of Jackie Fargo and George Gulas. The US
tag titles were then passed to Sam Bass’s new combination of Karl Von Stieger
and Otto Von Heller. The US tag titles had been defended in the region in the
1960s with teams such as Les Thatcher and Bearcat Brown, The Spoilers, The
Mighty Yankees and Big Bad John and Pepe Lopez holding the titles. The titles
would remain active in the area for about another year. George Barnes and Bill Dundee not only defended the Southern tag
titles against various combinations of the Fullers, Buddy, Ron and Robert, but
also against Tojo Yamamoto and Jerry Jarrett. Barnes and Dundee would eventually
lose the titles to Tojo Yamamoto and Jimmy Golden who in turn lost the titles to
Karl Von Stieger and Otto Von Heller. Yamamoto would then begin teaming with up
and coming talent Tommy Rich, billed as Yamamoto’s protégé, much the same way
Jerry Jarrett had been billed early in his ring career. The Southern tag titles
wound up in the possession of Jackie Fargo and Mr. Wrestling by the end of
June. Changes were afoot in the territory as the summer began. George
Barnes would leave the area but his partner Bill Dundee would stay. Norvell
Austin returned and new talent came in such as The Outlaws: Cowboy Parker and
Ken Dillenger, David Shultz, Mr. Suzuki, Chris Colt and Mike Boyette, among
others. Georgia stars Abdullah the Butcher and Rocky Johnson made appearances in
some cities in the territory. "Outer Mongolia’s Favorite Son" Billed from Outer Mongolia, the Mongolian Stomper debuted in the
area in the summer of 1975. In most cities on his initial appearances in the
territory he wrestled and defeated two opponents. Within a few weeks, the
Stomper had garnered the area’s richest prize, the Southern title from Ron
Fuller. The Mongolian Stomper had worked a number of territories through
the years. Long time fans in Calgary Canada recall his long run there. He also
made plenty of noise in the Central States area for a number of years. Prior to
coming to Tennessee the Stomper had had a big run in Florida. The Stomper did not talk on interviews. This meant he needed a
manager to be his mouthpiece. For much of his stay in the area, longtime mat
star Bearcat Wright was given that chore. The Stomper apparently didn’t like
others to talk either as he covered his ears when the crowd become noisy. Wright
explained that noise hurt the Stomper’s sensitive ears. Naturally, this made the
audiences cheer louder and louder against the giant bald-headed
monster. The Stomper’s stay in the area was significant. His Southern
title reign came on the heels of the reign of Ron Fuller. Fuller, six feet nine
inches tall and weighing 270 pounds, was really the first man to hold that title
that wasn’t a junior heavyweight. Fuller, although he had appeared and headlined
cards in Georgia, Florida and even appeared on the prestigious NWA showcase
cards in St. Louis for promoter Sam Muchnick, was considered "local" by many
fans around the country. Fuller had cut his teeth on the business in this area.
The Stomper had also wrestled in other places but he had no connections to the
area. So when Gulas was able to bring him in and then to have him win the
Southern title it helped make the title more valuable and gave the territory a
proven headliner who wasn’t local or homegrown. This shouldn’t diminish Fuller’s
lengthy title reign either though. The long title reign gave value to the title
and Fuller used himself as champion to not only support the Gulas-Welch cities
but to help set up his own Knoxville territory to reach a level it hadn’t seen
in a few years. The Stomper turned away challenges from Ron and Robert Fuller,
Jackie Fargo, The Magnificent Zulu, Jerry Lawler, Luke Graham and his eventual
successor to the title, Bob Armstrong. Stomper feuded with Armstrong for a good
deal of the summer and into the fall. Stomper used former WWWF champion Ivan
Koloff as partner in this battle against Armstrong and Robert Fuller. In the fall, Bearcat Wright left the area and Al Greene,
longtime area star, replaced Wright as Stomper’s manager. Not much later, the
Stomper lost several loser-leaves-town matches to Bob Armstrong and one or two
to Jerry Lawler that sealed his departure from the area. The Stomper would venture in and out of the territory over the
next few years. His next stop would be a long, successful run for Ron Fuller’s
Knoxville group where he became an area legend. The Stomper’s success was
something all the folks back in Outer Mongolia could find pride in knowing. But
of course this is professional wrestling where all you see and hear isn’t always
the way it really is. The Mongolian Stomper, you see, was in reality a Canadian
named Archie Gouldie. July-September 1975 in Review The summer kicked off with a reuniting of the Fabulous Fargos.
Jackie enlisted the aid of brothers Don and Roughhouse against various
combinations of Bill Dundee, Chris Colt, Mike Boyette and Bill Colt. While
together, the Fargos also battled Al Greene and The Outlaws: Cowboy Parker and
Ken Dillenger. Greene began managing this tag team. Jackie held the Southern tag titles with Mr. Wrestling for a few
weeks before they went back to former champions Karl Von Stieger and Otto Von
Heller with manager Sam Bass. The Mr. Wrestling gimmick had been around for a number of years
and had been made famous especially in Florida and Georgia by Tim Woods. After
the promotional war broke out in Georgia in late 1972 and early 1973 a new
masked man named Mr. Wrestling II debuted and would become a state legend. II
was longtime star Johnny Walker, who left the Gulas-Welch territory in early
1973 to begin his work as II in Georgia. The Mr. Wrestling in the territory in
1975 though was neither Woods or Walker but long time area star and one-time
Fargo rival Don Greene. Fargo and Greene would regain the titles after Greene
was unmasked but would then lose the titles in September to Dr. Ken Ramey’s
Interns. In September Fargo found himself paired with veteran Pepper
Gomez. Gomez, billed as having an iron-like stomach, came into the area and
challenged folks to hit him in the stomach. He even challenged folks to jump off
a ladder onto his stomach while he laid in the ring. Dr. Ken Ramey’s Interns
accepted the offer. Their attempts did not faze Gomez in the least. Angered at
being shown up by the newcomer Gomez, the Interns asked for one last chance at
Gomez’s stomach. One of the Interns climbed the ladder and jumped off onto the
prone Gomez, but instead of landing on his stomach the Intern landed on Gomez’s
throat. The trio then proceeded to destroy Gomez. This angle, new to Gulas fans,
was hardly original. Gomez had used his iron-stomach gimmick, complete with
ladder, in other territories over the years, most notably in the San Francisco
area in 1962 where the angle set up that area’s hottest feud ever with Ray
Stevens. Phil Hickerson and Dennis Condrey formed a team in the summer of
1975. Hickerson had been part of a successful team with Al Greene. Condrey had
had limited success as a babyface teaming with Jimmy Golden. Together, this
combination would become one of Gulas’ best tag teams ever. The Magnificent Zulu would capture the Mid-America title during
the summer. He would only hold it briefly before losing it to former NWA
champion Harley Race on September 9th in Memphis. Nick Gulas’ son, George, who had debuted in 1974 continued to
get a healthy push. George, who had mainly appeared in tag matches the previous
year, found himself working his first major solo program against Mr. Suzuki.
Memorable in this feud were a few matches where the loser of the match had to
throw money to the crowd. Suzuki won that round but lost the next round which
found the loser of the match losing his hair. The feud even got some play in
some national magazines, a rarity for the area, apparently an attempt to get
George over as an emerging mat star. The Knoxville office still used some Gulas-Welch talent but
increasingly other stars appeared in Knoxville that didn’t appear elsewhere in
the region such as The Masked Assassin II, Tommy Seigler and others. Ron and Don
Wright, longtime Knoxville mainstays, made some appearances throughout the
territory for Gulas. The summer also saw appearances by such stars as Sputnik Monroe,
NWA Junior Heavyweight champion Hiro Matsuda, Rip Hawk and a youngster who had
debuted in 1974 as Wayne Petty. September also saw the NWA presidency change hands to Texas
promoter Jack Adkisson, a/k/a Fritz Von Erich. "The Rich Get Richer" 1974 had seen the debut of Hendersonville, Tennessee’s Tommy
Rich on TV and on some house shows. While Rich had wrestled some in 1974 he made
very little impact then. 1975 would be a much different year for the young
blond. Rich had several things going for him working for Gulas. He had
the look of a babyface or good guy. Clean cut with white blonde hair he
instantly became a favorite of the female fans. He was also a local boy so fans
took a liking to one of their own. Combine these things with some charisma and
some potential and Tommy Rich began coming into his own. As Gulas often did when he saw a potential star in the making,
he was quick to pair him with an established veteran in a tag team. This was
done so the young star could gain experience and knowledge at the feet of a
veteran. Any shortcomings the young star had could be covered up more easily in
a tag match than in a singles match. Another advantage was the star rub the
young star received by appearing with the older star. Gulas had done this with
two stars in particular over the years, Jerry Jarrett and his own son, George
Gulas. He paired Jarrett with Tojo Yamamoto and Jackie Fargo and George with
Dennis Hall and Fargo and later, Yamamoto. Gulas had another advantage in developing young talent such as
Rich. His territory was so big he could always use another piece of talent. A
wrestler could work one end of the territory for awhile and then work the other
end without losing too much steam with the fans. If someone was willing to learn
the ropes as a professional wrestler then Gulas probably had a place for
him. Gulas paired Rich with Yamamoto and the two teamed much of
1975. The duo won the US tag titles in the summer from the team of
Karl Von Stieger and Otto Von Heller. Information is unclear but it seems likely
that Yamamoto and Rich lost the US titles to Phil Hickerson and Dennis Condrey
during the fall of 1975. Rich’s first full year in the business had been good. His
visibility in the area had been heightened with his tag team with area superstar
Tojo Yamamoto which included a tag title run. He had stepped in the ring with
some of the area’s top talent and had progressed nicely. His good looks and
charisma had helped make him a favorite of the fans. Was Rich ready to step into
a top slot in the territory? 1976 would provide him such an opportunity. Rich’s
young career was about to be burning like a wildfire out of
control. October-December 1975 in Review Bob Armstrong held onto the Southern title for most of the last
few months of the year. He got past challenges from former champion The
Mongolian Stomper and then Mid-America champion Harley Race in a title vs. title
match. Armstrong even won a few loser-leaves-town matches around the circuit
against The Mongolian Stomper. The man who would cause some trouble for
Armstrong toward the end of the year, Jerry Lawler, would also win some
loser-leaves-town matches against the Stomper. Things started off better for Armstrong and Lawler as the two
teamed to battle Dr. Ken Ramey and The Interns. Then things fell apart as Lawler
turned on Armstrong. Lawler, who had broken away from manager Sam Bass a year
earlier joined forces again with Bass. The Southern title wound up being held
up. A tournament was ordered for the Southern title on December
1st in Memphis that saw an inconclusive ending. Two weeks later,
Lawler would get a DQ win against Dick the Bruiser to advance to another
tournament final against ex-champion Ron Fuller, who had a DQ tournament win
over Bob Roop. Lawler would then defeat Fuller to become Southern champion
again. Phil Hickerson and Dennis Condrey began running roughshod over
area tag teams. A heel referee didn’t hurt their cause. Paul Maxwell was a
referee for Gulas who apparently wasn’t on the up and up since he helped
Hickerson and Condrey win a few matches. Finally, Jackie Fargo and Jerry Jarrett
had enough and teamed with Jerry Lawler to square off with Hickerson, Condrey
and Maxwell. Hickerson and Condrey mainly feuded with Jackie Fargo who teamed
with Jarrett, Andre the Giant and Roughhouse Fargo. Jackie Fargo and Don Carson
also downed Hickerson and Condrey for a short run as US tag champions. There’s
also some evidence that suggests Eddie Marlin and Tommy Gilbert held the US tag
titles briefly late in the year as well. The Interns ran into trouble in Memphis on December
21st as they lost the Southern tag belts to Bearcat Brown and Tommy
Gilbert. Brown and Gilbert had held the titles before but with other partners.
Brown had teamed to hold the titles with Len Rossi and Johnny Walker while
Gilbert had held the title with Eddie Marlin and Ricky Gibson. New or returning to the area at this time were: Don and Al
Greene (as a team), Bill Ash, The Sheik, Professor Toru Tanaka, Buddy Diamond,
Don Anderson, Gentle Ben the Wrestling Bear and two outstanding amateur
wrestlers from the University of Tennessee-Chattanooga Pez Whatley and George
Weingeroff, son of long time area star Saul Weingeroff. Also debuting as a
referee for some events in the territory was Butch Thornton, son of Chattanooga
TV announcer and co-promoter, Harry Thornton. One last significant event occurred outside the territory before
the year ended. On December 10 NWA champion Jack Brisco lost the title to Terry
Funk in Miami, FL. "Behind the Mask" Jerry Lawler came into his own as a singles star in 1974. A
number of folks began to notice Lawler’s quick wit on interviews and ability in
the ring. Lawler began accepting appearances outside the Tennessee home base,
most notably in Georgia. The Georgia territory had been a busy one in the early 1970s due
to the fallout of the partnership revolving around Ray Gunkel and Edward Welch.
This situation is detailed in the overview article. It lead to a promotional war
in Georgia. It was during the years of the promotional war in Georgia that some
stars from the Gulas-Welch territory made their way to Georgia. Lawler was one
of those stars. By 1975, the NWA Georgia office had won the promotional war over
All-South. Lawler, who first appeared in Atlanta in 1974, had worked his way to
mid-card on the Georgia shows and sometimes onto the semi-final main event as a
heel. Lawler, despite his appearances in Georgia, maintained a schedule for
Gulas-Welch. Lawler though found no success in loosening Ron Fuller’s
stranglehold on the Southern title. This found Lawler working a good number of
dates in 1975 in Georgia. He battled such opponents as Don Muraco, Jerry Brisco,
Rocky Johnson, Bob Armstrong, Robert Fuller, Larry Zbyszko, Bob Backlund and
others while teaming with Don Greene, The Assassin II, Bob Orton, Jr. and
others. As the summer wound down it appeared Lawler’s run in Georgia was
over. He would not automatically return to Tennessee though. Lawler’s one-time tag partner, Don Greene had gone to work the
Florida territory with Curtis Smith. Together the pair donned masks and were
called The Superstars. (Please note: this is altogether a different team that
would appear for Gulas in 1976.) Smith was a ring veteran who wore a mask
virtually all his career, most notably as one of J.C. Dykes’ Infernos. Greene
also had donned a mask from time to time. After a few weeks, Smith left the team
leaving Greene without a partner. The team did not end there though. Greene
replaced Smith with another masked Superstar. Under the mask then was Jerry
Lawler. The Superstars would last only a few months in Florida. Sam Bass
would even manage them during their Florida stay. The team though rarely made it
past mid-card status there. Some nights, Lawler would appear under the mask and
then later on the card as himself without the mask. 1975 also saw Lawler without a mask and without much of
anything. Lawler posed nude for one of the newsstand wrestling magazines (one of
the Victory Sports publications or Apter mags, as more commonly known by
longtime fans), with his trusty crown strategically placed to make the photo
suitable for distribution. The Apter magazines had given some coverage to
Lawler’s Memphis antics prior to his infamous photo shoot but coverage by most
newsstand magazines was uncommon for the area. (Wrestling Revue and
Wrestling News did give some good coverage, without the sensationalism of
the Apter mags, to the area over the years.) As busy as all this left Lawler, Tennessee was calling. He
returned to the Gulas-Welch territory full-time in the late fall. He quickly got
back into the middle of things by winning a loser leaves town match against The
Mongolian Stomper in Memphis. He then teamed with Bob Armstrong against Dr. Ken
Ramey’s Interns. Just as quick, Lawler turned on Armstrong reverting back to his
evil ways and even added Sam Bass as his manager again. 1975 came to a close with Jerry Lawler holding the Southern
title with manager Sam Bass as his manager. Lawler was back in his stomping
grounds with a smirk on his face, a wisecrack on his lips and trouble on his
mind. Would 1976 be the year Lawler would come to rule Tennessee
wrestling? Conclusion 1975 was a big year for the territory. Jerry Lawler had spent a
good deal of time away from the territory but by year’s end he had returned full
time to the area, turned heel, reunited with manager Sam Bass and was
terrorizing the region as the area’s lead heel. Jackie Fargo remained viable and
in the thick of things. The territory, long known as a tag team territory, saw
the debut of Phil Hickerson and Dennis Condrey, who had within a few months
become a major force. An unlikely hero for the territory, Australia’s Bill
Dundee, had debuted as part of a heel team with George Barnes but by year’s end
had turned into a fan favorite. Longtime area star Tojo Yamamoto had spent a
good part of the year teaming with youngster Tommy Rich, who showed signs of
great potential. The promoter’s son, George Gulas, continued to get a sizable
push over the year including his first major singles feud against Mr. Suzuki and
even teamed some with Jerry Jarrett. Things had changed some though. The
Knoxville office, owned by Ronald Welch, grandson of Gulas partner, Roy Welch,
had long shared talent with the Gulas-Welch office. This continued but as the
year wore on, it occurred less frequently as the Knoxville office began to
become more and more successful and needed the talent swap less and
less.
1976 The United States of America turned 200 years young during the summer
of 1976. Professional wrestling continued to draw good crowds in the
cities promoted by Nick Gulas and Roy Welch. Welch, though, was in poor
health. Welch had taken Jerry Jarrett, son of longtime Gulas employee
Christine Jarrett, under his wing several years earlier and by 1976,
Jarrett was not only a major in-ring performer in the area but had also
acquired power and respect behind the scenes by running the western end of
the territory. Meantime, the in-ring action remained wild and
woolly. The Bicentennial Kings The 1970s were full of many great tag teams. A short list of such teams
would include Ray Stevens and Nick Bockwinkel, Ole and Gene Anderson,
Black Gordman and The Great Goliath, Ric Flair and Greg Valentine, Jack
Brisco and Jerry Brisco and Dory Funk, Jr. and Terry Funk. More than
likely that short list would not include the tag team of Phil Hickerson
and Dennis Condrey. Some who remember them though say they belong on such
a list. Not many fans outside the Gulas territory ever had the chance to see
the combination of Hickerson and Condrey. In a sense it poses a question
similar to that age-old question: "If a tree falls in a forest and no one
is there to hear it, does it make a sound?" Since the team of Hickerson
and Condrey never appeared in a major TV market (such as New York City,
Chicago or Los Angeles) as a team does that mean they weren’t a good team?
The Tennessee territory received very little press in the newsstand
magazines during the time period, especially in the glossy Apter
magazines. Coverage in the Apter magazines often meant that whoever, or
whatever territory the Apter magazines were featuring became stars in the
business (or became bigger stars) since these magazines were available to
more fans coast to coast. Hickerson and Condrey rarely appeared in these
magazines so their reputation as a team is remembered by those who were
fortunate enough to see them when they teamed in the territory. Hickerson had made a name for himself in a tag team with Al Greene, and
both men complimented each other... they were both big men, and they both
hammered away at their opposition, with Hickerson being a little younger,
and quicker. Actually for his size, Hickerson was a very quick man. He was
from just outside Jackson, Tennessee, and was able to use his hometown to
his advantage.