ü        Campaign Strategy

Objectives:

·        Heighten public awareness and interest about Navy opportunities and benefits.

·        Increase the following benefits by 10% in the post-event survey:

o       Money for College (15%).

o       Educational Opportunities (13%).

o       Travel Benefits (11%).

·        Increase visits to the to the Navy website.

·        Change Perception of the Navy.

Event Menu of Activities

Attractions:

A) Food

·        Pizza

·        Chinese food

·        Chicken, potato salad, rolls

·        Dessert

B) Entertainment, Games and Prizes:

·        DJ

·        Wheel of Navy

·        Ring Toss

·        Tic-tac-toe

          C) Drawings

·        X-Box

·        Movie Tickets

·        iPod Shuffle

·        Gift Certificates

·        13 inch Color TV

Activities designed to affect change:

·        One-on-one contact

·        Navy promotional information

·        Navy environment

§         Flags, banners, balloons

·        Completed CRF required for food ticket

·        Recruiters

·        Question content

*Those who earn tickets by participating in any of the

event’s activities will be placed in a drawing