ü                   Advertising

 & Public Relations

Objectives:

·  Create positive impressions of the Navy

·  Provide insight of what the Navy has to offer

Advertising Strategy:

·  Fresh and creative advertising ideas

·  Use of multiple media outlets

·  Use of Vivid colors, bold writing, and short and simple wording

Forms of Advertising:

§   Flyers (900)

§   Posters (16)

§   Banners (1)

§   Harbor College sign; daily traffic

§   LAHC TV

§   Navy promotional Giveaways