ü Accomplishments
Clients Objectives:
1. Generate leads to fill “General Enlisted” Naval positions
2. Assist in targeting diversity populations for Navy occupations
3. Increase awareness and consideration within the target market of available positions/career opportunities in the Navy
4. Generate positive media coverage for LAHC, Diversified Partners and the Navy’s role in education
5. Generate creative marketing strategies for future Navy recruiting campaigns
6. Forge a partnership between LAHC and the Navy for future programs
Objectives Met:
1. Generated Approximately 100 leads from people who attended the event
2. Targeted Approximately 500 students, teachers and staff at the event
3. Increased awareness of the top 3 Benefits associated with the Navy by 1% each.
4. Generated positive media coverage; Public service announcements LAHC TV
5. Generated a creative Marketing Campaign in which students, teachers and staff learned about the Navy and had fun at the same time
6. Partnership between LAHC, EdVenture Partners, and the Navy proved to be successful.