A species of " makes everything ", to face arenaceous lamaçais, lands, asphalt, for the civil use, a carriage for the field and for the city for all the family, was what the manufacturer announced at the time. It was a Jeep for the city. First " the Rural manufactured Jeep " in Brazil - the same American model, with engine 6 cylinders - was launchn and 28/7/56 officially. In the beginning she was only assembled in Brazil. Baptized for the Willys in Brazil de launchn Rural and as model 1957. In 1959 it started to be to have an index of 100% nationalization,Rural 63 receiving a new casting national engine in Taubaté/SP. In principles of 60 had the great acceptance of I propagate it, the Willys started to produce the Rural Jeep with modifications in its chassis and another alterations, in view of the peculiar conditions to the highways of the country. The chosen and projected model then in the Willys Overland do Brazil (by Boock Stevens, the same that it projected the Aero) passed to be manufactured in Brazil and Argentina (with the name of Estanciero for the IKA), the arrays had been elaborated in São Bernardo do Campo -SP -  what it started to differentiate of the American model. New the "Station Wagon Rural" one redesigned started to contain a new front, new back lanterns, new for breeze and new back glass, all restyled taking care of to the taste of the Brazilian public.
Rural the 60 counted on exchange of 3 marches and engine of 6cilindos, 2600cc and 90HP. Had the option of traction in two (4x2) or four (4x4) wheels. The models 4x2 were offered in two colors (former: White/red) always taking advantage the white only the models 4x4 had the option of a color Were the precursor of the current vehicles " Jeep Cherokee ", also manufactured in U.S.A (Station Wagon) ., Asia, México(com 4 gates) and Japan (old Mitsubishi Pagero)

 

Cronograma of manufacture
 
Board Intruments 60/66  Board instuments 67/69 Luxury
 
  board 67/77 instruments Suspensão Rural/detalheDetail Suspension 68/74
Rural -Station Wagon 1959
 
PICK-UP JEEP
She was manufactured under the structure of the Station Wagon Rural one, a light truck for use of load carrier, with  dump-cart of can, derivative of the Rural one. It presented version 4x2 and 4x4. Manufactured in Brazil for the Willys with the denomination Pick-up Jeep. She was widely used in the field for being brave and versatile, it faced bogs with the biggest easiness. Same motorization of the Rural one, but also had in the beginning some models manufactured with engine the Diesel. It had the beginning of the manufacture in 1961, model pick-up 4x2 and in 1962 4x4. was launchn Manufactured by the Ford as F-75, he was I finish it vehicle of the Willys that left string of production in its finishes version F-75 - 4x4, motorization the Álcool/4 cilinds/90Hp/2400cc (motor Ford that equipped the Maverick and the American Taurus). In 1962 the Willys launew the Pick-up Jeep in a special version - Military Pick-up - which still estabem use, in the current days, for the Brazilian Army.
Pick-Up Jeep - Military Version
Cronograma of manufacture
 
 
Aero Willys Gordini Interlagos Jeep