How to Improve your pages for Search Engine Ranking? Meta Tags: Title tag- Keywords tag - Description Tag - Opening Paragraphs
If your site is not found by other users your site is pretty much worthless. The number of visitors you get to your site will depend to a large extent on your search engine ranking which is determined by your title tag, keyword tag, description tag, and opening page.
Determine your key phrases:
Do not get too possessive about keywords. They'll rarely give you good rankings in the search engines. Instead, you need to think about keyphrases.
The easiest way to do this is ask yourself "what would someone trying to find my site type in when they search?" Make a list of these; try them out on the search engines, pretend to be looking for your product or service.
Two key places to search for keyphrases are GoTo.com and wordtracker.
The title tags:
Your Web Page Title is an important part of your web page located near the top of your html source. This is the first thing that is seen when a web page is loaded on both a customer's web browser or a Search Engine Spider. Most people make the mistake of using a page title that's good for people but lousy for the search engines. This is a big mistake.
All your most important keywords should be in the title tag. And make a real sentence! Browsers only display the first few words of a title tag (whatever fits into the title bar of the window). So, while the first sentence of your title tag should be "human readable", the rest can be just a list of keywords. The title tags should contain a maximum of 70 characters and should look like this:
"<"TITLE">"My Money Machine - keyword, keyword 2, keyword 3, keyword 4, keyword 5, keyword 6 "<"/TITLE">"
Keyword meta tags:
The keywords you use should be the phrases or words your customers would enter into a search engine. You should assume that 50% of your customers are not quite sure what exactly they are looking for, so you need to cover the spectrum as fully as possible to give your customers the best chance of finding you! Please keep the description between 100 and 200 characters.
You can repeat your keywords up to six times. Search Engines rate your web site by relevancy to the user's query. The more words that you have that match what the user is looking for, the more of a chance that you will be visited by them. You can duplicate your keywords a maximum of 6 times, and they must not be right next to each other. They should look something like this:
Description meta tags:
Your website's source HTML should also include a meta description tag. This meta tag resides in the header of your HTML source and looks like this:
"<"META name="description" content="whatever you want to place here" ">"
The Meta Tag Description should contain a short description of the web-page. Your Meta Tag Description should make the end-user want to visit your site. You are limited to around 25 words or 250 characters, but if used correctly it should prove sufficient. Again, you can repeat the keywords/keyphrases in your description a couple of times. This description is what you see when you search on the search engines.
The first paragraph:
The first paragraph of your page should recapitulate and expand upon everything in your title and meta tags. You need to have all those keyphrases in it. However, since this is going to be read by people, it needs to be written with them in mind. This is where you introduce yourself to your visitors, so you want to make a good impression. Try to put this first paragraph as close to the tag as possible. Avoid putting graphics or other HTML in front of your first paragraph as much as you can. Many of the search engines go to body of your web page and catalog the text of your web site. Some search engines read the text to verify keywords found in your Meta tags and Title tags. A couple of the major engines do nothing but read the first megabyte of text on your page and catalog your page from what they find there.
Frames:
Framed web pages have become very popular in the past year or so, but, unfortunately ALL of the major search engines have reported problems in cataloging these pages. A framed page consists of at least one page existing on the same page as another. This layering of web pages confuses Search Engine spiders and they are unable to catalog your web page properly.
Search Engines suggest that you create a splash / welcome page for your web site. This welcome page is just a basic, non-framed, front page that has all the above meta, title, and text information and a graphic that proclaims "Click Here to Enter".
You can find a good free meta tag generator and frer website submission service here. Your site is now ready for submission to search engines. It's recommended you resubmit between 3-6 weeks. It is advisable to revise your meta-tags and change the title, keywords and description before you submit again.
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