The concept is this: Me, Shaggy and Mike E. Clark dress up as 3 crazy, imbred hillbilly brothers. We all wear dirty ass, old, dusty overalls splattered in blood. On our hands we were big ass, thick, black, rubber gloves. We carry around big, sharp ass farming tools drenched in blood. Tools like pitchforks, rusty sickles, big axes and shit like that. To hide our faces we wear these, scary ass cloth masks over our heads that make us look like scarecrows. The masks are tied on to our heads with thick ass rope that wraps around our necks. The scary ass cloth masks have eye holes cut in them so we can see our victims. The scariest thing about our whole costume is the wicked ass scarecrow masks.

So when it's all said and done, we look like 3 scare crow, serial killer, hillbillies that walk around slaughtering hundreds of people. Thus you have… The Bloody Brothers.

In the group, me and Shaggy rap. We have these crazy ass voice effects over our vocals that hide our true voices. Shaggy sounds like a squeaky ass, little, wild hillbilly. And I sound like a deep voiced, big, ruthless hillbilly. We both still sound like us of course but the added voice affects just adds a brand new horror element that brings it all to life. Mike E. Clark is our hillbilly DJ. On Stage he has two big hay stacks with an old barn door laid across them. That is what he sets his muddy ass turn tables on. I rap as "Bloody Louie" and Shaggy raps as "Bloody Larry". Mike E. Clark is "Bloody Lyle". We will be the scariest rap crew of all time.

Making this album as "The Bloody Brothers" is just another side project for me and Shaggy. Look at how many other side projects we already have underway… Psychopathic Rydas, Dark Lotus, JCW, Movies, Comic Books and on and on and on. Hopefully everybody knows that our hearts are truly with ICP and they always will be. But you really should check out this Bloody Brothers album when it's done. It's going to be a classic with Juggalos the day it comes out.

Don’t look for it to come out on Island/Def Jam because that ain't never going to happen. If we did that, Island would take 90% of the loot. Plus they would make us take out every lyric that they thought was too violent. So fuck that. This album ain't even coming out on Psychopathic Records because we don’t want them getting in any contract trouble with Island either. So the only record label suitable to release the "Bloody Brothers" album is a small, tiny, feeble, little label that has no money and has nothing to lose if they get sued. That label is me and Shaggy's own label, Joe And Joey Records. Everybody knows we ain't got any money to begin with and so we don’t give a fuck if we get sued. Bring it on!