It's a minor item, but it had been on my lips as I'm sure those of many others who have watched Village of the Giants-what kind of beer were those teens drinking after piling out of that Thuderbird? I had never seen a beer can design like it, from what could be gathered from the still-frames. Pull-tab cans like that are almost non-existent today. The triangular shape could almost be considered to belong to 'Bass Ale,' but it couldn't be that easy. The clue came in the form of those wacky guys from Mystery Science Theater 3000, when Tom Servo identified the can straight-away:
Hey Blatz! I love Blatz!-Tom Servo
For many years, I was never able to decipher quite what Tom was talking about. My mind kept thinking of Blats, Blads, etc. But until recently my search found that what I really wanted was the spelling B-L-A-T-Z.
The history of the Blatz brewing company (like most beer brewing stories) takes place in Wisconsin. Valentine Blatz opened his brewery in 1851. A year later, he married the widow of an ex-employer. This union gave Valentine acquisition of the Johann Braun City Brewery, at the time located in La Cross, Wisconsin. Valentine renamed the brewery Blatz, and by the beginning of the 20th century, Blatz had become the 3rd largest brewery in Milwaukee. Blatz held it's ground until 1959, when it was forced to close, and the Blatz label came under control of Pabst. Heileman brewing company would obtain the Blatz label just 10 years later after Pabst came into trouble with anti-trust laws. In 1996, Stroh's bought Heileman, and the Blatz name came under their logo.
Today, not much is known of Blatz beer. We're all more used to basics like Bud Light and Miller Genuine Draft, but Blatz has left the radar of popular American beers. It can be found in a few areas of the United States, but is very hard to come by.