Control what they wear, and you control nothing. What no one seems to realize anymore is that clothes don't make who you are. Will someone please wake up and realize that no one really cares if you have a t-shirt that says "Guns don't kill people, I kill people?" Or how about wearing all black or all white? Essentially, we have lived in an age where everyone wore the same thing. It was back when America was colonized by pilgrims. Because of the fact that they had to make their own clothing, they were extremely limited to what they would wear. In addition, they called natural colors "evil" because they believed that nature was evil; I'm getting off track.
You know who began the rumor that wearing different things makes you any different? Corporate consumer culture. You see, because so many people have so many different opinions, the major corporations figured that they could make a very nice profit if they just began to advertise clothes aimed at you "being you." The next person who suggests that no one gets subliminal messages from any commercial is an idiot who doesn't realize when a company bests them. Does this mean that I feel violent games make violent children? No, because there's still a difference between real violence and fake violence. All it does is make a less taboo topic to talk about.
Major corporations have aimed at making clothes for the specific purpose of appealing to every concievable audience. What is their motto? Essentially, their motto is "Everyone has money." Of course, they only recently tapped into the vast underground potential that is the "underground." I quote underground because there's nothing really underground about this culture anymore at all. Essentially, all it consists of are whiny assholes who feel it is a "great thing" that they feel as though they want to kill themselves. However, by not actually doing it for reasons of depression as much as fitting in, they expose their ignorance.