| Vast
Market Opportunities |
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| Companies
are increasingly becoming aware of the Internet and the
vast market opportunities it offers. Of course you can
only be a part of this marketplace if you have a web site.
Increasing numbers are arranging for web sites to be developed.
Unfortunately, they are starting with little knowledge
of the net and the factors which make a first class site.
All too often nowadays web sites are being produced with
poor design, structure and little consideration of their
content. You may have the best service or product in the
world but what is the point if you cannot make people
aware of it.
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| Your
DomName is Paramount |
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| Perhaps
the greatest charism that a web site possesses is its
DomName. This is the initial draw to obtaining clicks
and the thing that people most remember. Its importance
is paramount and cannot be overemphasized. It is essential
to select the right name, for it is not just a name it
is a major asset. Furthermore, obtaining visitors is not
good enough for your DomName needs to attract the right
people to maintain a bandwidth to revenue ratio.
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The launch of a new web site, service or product needs
special attention. Using additional DomNames can certainly
raise the profile of your site. If these names have masking
available it is possible to have search specific information
in addition the criteria which are additional to those
presented on the home site. The effect is a more focused
click through and a larger market response to your site,
service or product.
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| Having
a great DomName is clearly not enough. Having attracted
a visitor it is essential to convert a high proportion
into customers. Success is achieved by having a well designed
site which takes full advantage of its content. This does
not mean a site full of animation, bulky graphics and
gimmicks. A fast, simple to navigate site, which contains
what you are looking for still remains the simple goal.
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| It
is essential that your Internet site recognizes its marketplace.
They can be accessed locally, nationally and internationally.
Each market has its own demands. Locally focused sites
must explicitly know their customers and how to reach
them. National sites must recognize preferences and trends.
International sites need to consider different language
versions and indeed review the whole content and its presentation
to recognize the cultural differences and preferences
of different areas.
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| Having a
brilliant site with a great name does not mean that you
do not need promotion and marketing. Clearly throwing
money at it will have a great affect on visitors. However,
it is bandwidth to revenue ratio that counts.
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| The advent
of new technologies such as WAP and 3g means that we must
review our Internet sites in terms of these. If they allow
us to reach a new customer profile that will add to market
penetration and success, then we need to adopt it.
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