Veteran Pillsbury spokesman Pop N. Fresh
died yesterday of a severe yeast infection. He
was 71. Fresh was buried in one of the largest
funeral ceremonies in recent years. Dozens
of celebrities turned out including Mrs. Butterworth,
the California Raisins, Hungry Jack, Betty Crocker,
and the Hostess Twinkies. The graveside was
piled high with flours as longtime friend Aunt
Jemima delivered the eulogy, describing Fresh as a man
who "never knew how much he was kneaded."
Fresh rose quickly in show business, but later
in his life his career was filled with many turnovers
He was not considered a very smart cookie, wasting much
of his dough on half-baked schemes. Still,
even as a crusty old man he was a roll model for
millions. Fresh is survived by his second wife. They
have two children and one in the oven. The funeral was
held at 3:50 for about 20 minutes
