Early Learning Center is the UK's leading toy retailer for children aged 0-6. As one of the leading brands on the high street Early Learning Center offers a huge selection of quality, fun and great value toys and fantastic offers on the award-winning Early Learning Center website.

Early Learning Center online shop has a fantastic range of products - here's just a sample: Baby Annabell - Barney - Blossom Farm - Cool Kids - Disney Princess - Fimbles - Fisher Price - Flexi Trax - Happy Land - Jolly Phonics - Leapfrog - Lego - Mamas & Papas - Mega Bloks - My Little Farm - My Little Home - Neurosmith - Noddy - Penny Racers - Pudding Club - Showstoppers - Soft Stuff - Star Party - TP - Thomas & Friends - Tigger - Tweenies - VTech - Varta Batteries - Winnie The Pooh - Wooden World ... and lots more!

Exciting features at Early Learning Center website mean shopping has never been so easy, quick and fun. You can shop in the comfort of your own home, and at any time of the day (or night). You can have your order delivered to your home, your workplace, or to another address if it's a gift for someone else.

Of course, Early Learning Center also have more than 200 stores throughout the UK, including 3 fantastic new out-of-town playstores which allow children to ‘playtest' Early Learning Center toys throughout themed playzones.

Early Learning Center also run concessions in Debenhams stores, sell selected toys at over 380 Sainsbury's supermarkets nationwide, and at over 200 Boots stores. And because ELC is known and respected throughout the world, Early Learning Center have over 50 international stores in 13 countries worldwide, with more opening all the time.

Buying direct from Early Learning Center Toy Store website saves you money. With the Early Learning Center bulk-buying power Early Learning Center cuts amazing deals with manufacturers and suppliers and passes on big, big savings to their customers. Early Learning Center customers know they won't find such good deals and good service at such low prices anywhere else!

Not all online toy stores are the same - click along to Early Learning Center and experience the difference. Angelina Ballerina, Balamory, Barney, Dora the Explorer, Magic Roundabout, Postman Pat, Thomas & Friends, Winnie the Pooh and more - all available, right now, at Early Learning Center Online.

Tin Spinning Top, at ELC
press down the top to start the spinning action. spin it faster and faster until hugo and poppy disappear.

Wobble Toddle Ride, at Early Learning Centre
A walker that converts to a ride-on - so it grows with your child. Features 3 horn sounds, flashing lights and 3 melodies. Also includes shape sorter. Self assembly. Requires 2 x AA batteries

Buggy Bingo, at Early Learning Center
Fun bingo game that alsohelps with numbers.

7 In 1 Activity Centre, at ELC
Activity-packed triangle featuring clock, alphabet frame, roll for paper, abacus, chalk board, sorting labyrinth and whiteboard.

Forest Friendly Paint Brushes, at ELC
Enjoy painting with these four different-size paint brushes made fromforest-friendly wood and natural hair, stored in a recycled cardboard tub.

TP Washington Trampoline Safety Surround 14ft, at The Early Learning Center
A superb 14ft trampoline enclosure which provides a safety system for the novice trampolinist, helping jumpers gain confidence because the risk of falling off is removed. Fixes to the outside so the whole trampoline remains available for use. Comprises a galvanised steel frame with lifetime guarantee against rust causing failure, foam/rubber/PVC sleeves and UV stabilised net.

Fisher Price Calcubot, at The Early Learning Center
Fun calculator 'friend' from Fisher Price that teaches number skills and problem solving, with quizzes and games.

Writestart, at Early Learning Centre
Includes 15 double-sided wipe-clean cards, pen and a parent booklet.

A3 Activity Paper, at Early Learning Centre
100 sheets of A3 coloured paper, ideal for painting and drawing.

Travel Bag, at ELC.co.uk
A beautiful travel bag for packing up your favourite toys and taking them wherever you want.

On The Farm Puzzle, at The Early Learning Center
A busy farm scene with 6 stand up pieces to play with. 28 piece puzzle made from forest friendly paper. Approx size - 615mm x 420mm.

Recreation Mats - 4, at The Early Learning Center
4 interlocking foam playmats for indoor or outdoor use. Each mat is 62 x 62 cm.

Christmas felt cards, at Early Learning Centre
Decorate six cards with festive felt and shiny shapes.

Gigantic Endangered Species Floor Puzzle, at ELC
Beautifully painted scene showing some of the world's most threatened species. Contains 53 pieces. 95 x 135 cm

Fairyland Bluebell Boot, at Early Learning Centre
The fairies have made an old boot into a magical home. Bluebells over the door light up when the tinkling doorbell is pressed. The boot's tongue opens down to become a fairy slide. And there's room inside for the three fairies, gnome and friendly caterpillar. Plus a conker shell swing and a little garden round the back.

LeapFrog Phonics Radio, at Early Learning Centre
Carry-along radio includes flip-book with buttons topress that play a song and learn letters sounds and phonics.

HappyLand Bakery & Tearoom, at Early Learning Center
Mr Bun sells his tasty bread and cakes in the bakery, and customers enjoy them upstairs in the tearoom too. The set comes with two staff, a delivery van and a loyal customer.

White Cradle, at ELC
Rocking cradle with duvet and pillow, to give your doll the sweetest dreams.

Silver Gaucho Battery Powered Ride On, at The Early Learning Center
High performance 2 seater 4 x 4. Two forward speeds and reverse. Working FM radio. Includes working shocks, working lights. Seat belts, roll bar, chrome detail and electronic horn. Complete with toy tool box, functional bonnet with engine detail and adjustable leatherette seats.

Baby Wild Animal Tin, at The Early Learning Center
Keep all your baby animals safe in this cute tin cases. Includes assorted wild animal figures.

Windchime Kit, at Early Learning Centre
Mould the pieces in plaster of Paris, then decorate and hang up.

Wooden Toddle Truck, at The Early Learning Centre
This easy-to-push truckis great for helping with first steps, and ideal for toddlers to transport toys. It comes with 24 building blocks in different shapes and colours.This easy-to-push wooden truck contains 24 bright blocks in different shapes.

Christmas Sparkle Set, at Early Learning Center
A set to add sparkle to cards, presents and decorations.

Musical Keys, at Early Learning Centre
Children love playing with keys, and so they'll adore these key-shaped, music-playing teethers.

Dolls House Studying Room, at The Early Learning Center
Set includes a computer desk with computer, monitor, keyboard and printer, abook shelf with 3 books, a chair with cushions, telephone, clock and a wastepaper basket.

Seal, at Early Learning Center
seal

Table Sandpit - Pink, at Early Learning Centre
Dual-use table sandpit for sand and water play. Comes with 8 toys, cover and detachable legs. Includes slots through the centre to place funnels and water wheels. Durable 2 piece plastic cover is included to keep the sand and toys safe and easily stored. The plastic cover also doubles as a track for HappyLand vehicles (available separately) for even more ways to play.<br><br>Sand available separately, in store only

Ready Mix Paint - Red, at ELC
Colourful, washable paint in 284ml bottles.

Bead Bonanza, at Early Learning Centre
Design all sorts of cool jewellery and hair accessories plus a jewellery box with this exciting set.

Thomas & Friends - Percy The Small Engine, at Early Learning Centre
A happy little chap, Percy is quite content puffing around the yard. He has a solid wood body and chassis with painted details, complete with front and rear magnets.

For over 30 years, Early Learning Center has been creating great toys - toys that help develop vital skills, toys that help kids get off to the best possible start, and toys that are tremendous fun! Early Learning Center's passion for learning through play and commitment to quality make Early Learning Center toys as relevant to today's children as those of 30 years ago.

Early Learning Center is much more than just another toy store, and at the Early Learning Center website you quickly discover what makes Early Learning Center different from the rest. A true commitment to retailing only the very best toys and games, with a focus on learning through play, makes Early Learning Center stand out from all the rest. Whatever you decide to buy from Early Learning Center - you certainly won't be disappointed!