Why we like The Early Learning Center, UK:

• The Early Learning Center UK has possibly the largest range of quality, brand-name toys and games for your nursery or small children
• The Early Learning Center prices are always excellent, and The Early Learning Center customer services are always happy to help!
• The Early Learning Center has years of experience in its field - the The Early Learning Center online shopping experience is testament to that.
• The The Early Learning Center Website is just so easy to navigate, and to purchase goods - it really is a pleasure to shop online at The Early Learning Center!

Seriously, if you're looking for quality toys and games in the UK - that are both affordable, fun, and educational - then shop online at The Early Learning Center, it's a no-brainer!

Exciting features at The Early Learning Center website mean shopping has never been so easy, quick and fun. You can shop in the comfort of your own home, and at any time of the day (or night). You can have your order delivered to your home, your workplace, or to another address if it's a gift for someone else.

Of course, The Early Learning Center also have more than 200 stores throughout the UK, including 3 fantastic new out-of-town playstores which allow children to ‘playtest' The Early Learning Center toys throughout themed playzones.

The Early Learning Center also run concessions in Debenhams stores, sell selected toys at over 380 Sainsbury's supermarkets nationwide, and at over 200 Boots stores. And because ELC is known and respected throughout the world, The Early Learning Center have over 50 international stores in 13 countries worldwide, with more opening all the time.

Much more than simply just another toy store, The Early Learning Center UK toys are focused on safety, fun and education. Working with leaders in child learning and pyschology, The Early Learning Center produce some of the most fun and creative toys that you can buy. When you shop online at The Early Learning Center you're shopping with the most respected brand in its field, and the No.1. store of its kind in the UK.

Look at just a few of the great things you'll find in the Books & Learning section at The Early Learning Center: LeapPad systems - Leapster - LeapFrog - PowerTouch - Learning Games - Counting, Spelling, Writing and Telling the Time - Magnetics - Childrens Books - Parenting books - Equipment for Spies and Explorers - Jolly Phonics - Vtech … amongst much else. You'll also find lots more to explore, with everything from animal puppets and construction kits to Winnie the Pooh, Magic Roundabout, Barney the dinosaur and others.

The Early Learning Center Online also has a great selection of toys from "Thomas & Friends." There are accessories galore for your Thomas & Friends collection and there's even a lovely carry case for them to keep their favourite Thomas & Friends engines safe and sound. Shopping online at The Early Learning Center is lots of fun - and you're sure to want to go back again and again!

Blossom Farm Book Buddies, at Early Learning Centre
birth – 12 mthsDillon Donkey book buddy with different textured pages, a squeaker and clip that attaches to buggy.

Thomas Wooden Storage Seat, at ELC
This stores up to 18engines depending on their size. Great for travel, storage and for sitting by your Thomas play table (available separately, catalogue number 49221).

Fisher Price Shake & Go Crash Up Speedway, at The Early Learning Center
The Shake 'N Go Crash Up Speedway is an interactive playset that allows two Crash Up cars to “race” each other on a figure 8 circuit. The playset will include the track and two cars. The track does not require batteries and each car requires 3 “AA” batteries. Figure 8 shaped track composed of a group of snap together "turns", "ramps" a "center intersection", a "starting station" and a"bridge out" crash up area.

Dig a Glow Dino - T-Rex, at Early Learning Centre
Now your child can experience the thrill of palaeontology. They’re guaranteed to make a great find – without spending decades digging in a desert.<br><br>Using the special tool, your child can scrape at the plaster block to uncover the 12-piece T-Rex skeleton. Then follow the instructions to build the skeleton, and turn off the lights to see it glow. <br><br>This is a great gift for young dinosaur explorers. Looking at museum dinosaur skeletons is even more exciting when you’ve unearthed and proudly displayed your own at home.<br><br>Completed skeleton approx 19cm tall & 20cm long.

Fairyland Bluebell Boot, at Early Learning Centre
The fairies have made an old boot into a magical home. Bluebells over the door light up when the tinkling doorbell is pressed. The boot's tongue opens down to become a fairy slide. And there's room inside for the three fairies, gnome and friendly caterpillar. Plus a conker shell swing and a little garden round the back.

Shark Adventure, at The Early Learning Center
Only the 'bravest' diver willman the craft when theshark's jaws gape.

Dolls House Family - Ethnic, at ELC
Granny, grandad, mum, dad and two children to potter around your dolls house

Musical Teethers, at The Early Learning Centre
Muiscal Teether bright and colourful, that has a handle that is easy to grab. Chewable surfaces for when baby is teething and varied textures to revive baby's gums. Plays the familiar tune Old MacDonald.

Magic Of Making, at Early Learning Centre
A collection of lovely little films in which you will see how things are made in factories and on farms. Watch them over and over again, and learn something new every time. A light hearted commentary takes you from the sheep to the woolly Jumper, from the tree to the paper mill, from the bell foundry to the church, and along seven other delightful journeys of discovery!

Natural Artist Glue, at The Early Learning Center
This bottle is made from PET plastic (a plastic which is easy to recycle) 25% of which is recycled PET. This bottle can be washed out and taken to your nearest recycling centre.

Twinkle Twinkle Little Star CD, at ELC.co.uk
60 minutes of gentle lullabies and soothing music such as Rock A Bye Baby, Catch A Falling Star, Go To Sleep My Baby, Golden Slumbers and Teddy’s Lullaby are featured on this 60 minute CD. An ideal album of 24 quality tracks that is ideal for quiet time.

Mini Sizzlin' Kitchen, at Early Learning Centre
Open up the lid to reveal two hob rings: one 'boils' and the other sizzles. Turn the hob over to use the grill that lights up and makes a grilling sound. This great little kitchen comes with pots, play food and utensils.

My Travel Colouring Book, at The Early Learning Centre
The rollers on each side enable your child to scroll through colouring pictures easily and choose which one to do for themselves. Comes with printed roll of 15 pictures and six crayons.

HappyLand Post Office, at Early Learning Center
Mrs Morris and Postman Percy are always working hard in the post office to deliver your post on time.

Silly Songs Cassette, at ELC
31 favourite funny songs that are guaranteed to raise a smile are featured on this 60 minute cassette. Includes Do Your Ears Hang Low?, Bananas In Pyjamas, This Old Man, Five Little monkeys and Six Little Men In A Flying Saucer. As the cover artwork states, this cassette is out of this world!

Cup Cake Baby Girl - 30cm Black Doll, at ELC.co.uk
A 30cm soft-bodied baby dol. Sit her up and she will open her eyes, lay her down and she will go to sleep.

Funny Felt Faces, at Early Learning Centre
Children make felt faces on the boards, then peel them off and start again.

Natural Artist Blue Paint, at Early Learning Centre
This bottle is made from PET plastic (a plastic that is easy to recycle). 25% of which is recycled PET. The bottle can be washed out and taken to your nearest recycling centre.

Maisy Mermaid Float Tube, at ELC
Inflatable fun in thewater with Pirate Pip and Maisy Mermaid

Bumper Collage Kit, at The Early Learning Center
All the bits and pieces needed to create some fantastic collages.

Doll House Pet Set, at The Early Learning Center
A collection of adorable pets. Includes, rabbit and hutch, cat with basket andbowl and a dog with kennel, bowl and bone.

Technokit Multi-Pack - 3 Kits in 1, at Early Learning Centre
Technokit Timberslots are exciting technology projects designed to promote a practical knowledge of electrical and scientific principles. The Timberslot construction method uses pre-cut wood to make the basic model onto which other components are added. Each machine is rewarding to build and great fun to play with. This Bumper Pack is a combination of three favourite Technokits. Use the wooden panels to build a stunning and robust electric buggy, build a super -cool propeller powered trike and a wind powered Land Yacht. <br><br>This Technokit Bumper Pack contains all the wooden, plastic, electrical, mechanical, and decal sticker components required and clever fully illustrated colour instructions and guidance. Blank stickers are also enclosed so you can customise your own decals! There’s no glue required – therefore, no mess! (Batteries are not included). <br><br>Contents may vary slightly.<br><br>Buggy when constructed 23 x 11 cm <br>Air Trike when constructed 14 x 11 cm <br>Land Yacht when constructed 22 x 30 cm

Palm Printers, at ELC
Slip the palm printers on your hand to make fun and exciting prints.

Electronic Activity Cube, at Early Learning Centre
Ideal as a first birthday present, the shapes are lovely and soft and squidgy to hold and there's a little telephone on the top, plus a clock which opens the door when it hits 12. The cube contains chunky shapes and numbers to sort and post through, a telephone to answer and buttons to press. Also a maze with lots of beads to twist all over. With an easy to grip handles, the cube is easy to carry about.

Thomas & Friends - Salty, at The Early Learning Center
Salty is an older diesel engine who loves to tell tales of the sea. He is at his happiest down by the docks.

Clam Hunt, at Early Learning Centre
Encourage confidence in the water with this fun matching game. Contains four clamshells (8 halves) with a printed character on each.

Thomas & Friends - Lights And Sounds Thomas, at The Early Learning Center
A cheeky, fussy little engine, often getting into scrapes by usually being over-eager to do things best left to bigger and more sensible engines. This deluxe version brings Thomas to life like never before. Hear him whistle and see his working head light. Also the faster you push him the faster he "chugs"

TP Kingswood Double Swing Arm, at The Early Learning Centre
The Kingswood double swing arm allows you to attach additional rides to the Kingswood play system, giving children extra opportunities for play. The double swing arm can be connected to the Kingswood Low Tower base unit at either low or full height. Please note the pirate boat is the only ride that can be used if the swing arm is attached at low height. If attached at full height, any 2 of the pirate boat, swing or skyride can be used. These rides are available separately.

My 1st Fax & Phone, at The Early Learning Centre
Feature-packed first phone set to intrigue your young child. The removable phone has rollerball face and key sounds, and the scribbler slide-eraser has funny sounds. The answer machine has record and play functions as well as music and flashing lights.

Charlie & Lola Backpack, at ELC.co.uk
Spacious red backback with picture of Lola.

Buying direct from The Early Learning Center Toy Store website saves you money. With the The Early Learning Center bulk-buying power The Early Learning Center cuts amazing deals with manufacturers and suppliers and passes on big, big savings to their customers. The Early Learning Center customers know they won't find such good deals and good service at such low prices anywhere else!

Not all online toy stores are the same - click along to The Early Learning Center and experience the difference. Angelina Ballerina, Balamory, Barney, Dora the Explorer, Magic Roundabout, Postman Pat, Thomas & Friends, Winnie the Pooh and more - all available, right now, at The Early Learning Center Online.