For over 30 years, ELC.co.uk has been creating great toys - toys that help develop vital skills, toys that help kids get off to the best possible start, and toys that are tremendous fun! ELC.co.uk's passion for learning through play and commitment to quality make ELC.co.uk toys as relevant to today's children as those of 30 years ago.

ELC.co.uk is much more than just another toy store, and at the ELC.co.uk website you quickly discover what makes ELC.co.uk different from the rest. A true commitment to retailing only the very best toys and games, with a focus on learning through play, makes ELC.co.uk stand out from all the rest. Whatever you decide to buy from ELC.co.uk - you certainly won't be disappointed!

ELC.co.uk is the UK's leading toy retailer for children aged 0-6. As one of the leading brands on the high street ELC.co.uk offers a huge selection of quality, fun and great value toys and fantastic offers on the award-winning ELC.co.uk website.

ELC.co.uk online shop has a fantastic range of products - here's just a sample: Baby Annabell - Barney - Blossom Farm - Cool Kids - Disney Princess - Fimbles - Fisher Price - Flexi Trax - Happy Land - Jolly Phonics - Leapfrog - Lego - Mamas & Papas - Mega Bloks - My Little Farm - My Little Home - Neurosmith - Noddy - Penny Racers - Pudding Club - Showstoppers - Soft Stuff - Star Party - TP - Thomas & Friends - Tigger - Tweenies - VTech - Varta Batteries - Winnie The Pooh - Wooden World ... and lots more!

All ELC.co.uk toys are rigorously tested to ensure that they comply with the most recent child health and safety guidelines. This means that every one of ELC.co.uk toys are the top quality you'd expect from ELC. The Royal Society for the Prevention of Accidents (RoSPA), also work with ELC.co.uk in the development of ELC toys, so you can be sure that what you buy for your child is nothing short of the very best quality.

Throughout ELC.co.uk website you'll discover a number of awards ELC.co.uk toys have recently won, voted for by Right Start and Mother and Baby magazine, and ELC.co.uk's commitment to providing safe, affordable, fun and educational toys is clear. Discover the ELC.co.uk difference for yourself, at ELC.co.uk website - you won't be disappointed.

Turbo Racer NEW - Blue, at The Early Learning Center
Open the boot to hear funky music and see flashing lights. Press the button on the sunroof to hear realistic acceleration sounds and see the headlights light up.

Small T-Rex, at Early Learning Centre
These ferocious creatures lived millions of years ago.

Leapfrog Alphabet Pal, at Early Learning Centre
Pull across the room to hear the ABCsong, or press to hear music, and learn colour and letter sounds..

Pop To The Shops, at Early Learning Centre
Race to the shops to buy as much as you can with your money.

Rhythm And Beats Drumpad, at ELC
With six different drum pads to beat solo, or play along with the music. Includes record and play function, tempo control and tunes to drum along to. Requires 4 x AA batteries.

Glitter Paint, at ELC.co.uk
170ml of glittery paint. Comes in assorted colours, lucky dip red, green, purple, silver and gold

Table Top Cooker, at Early Learning Centre
Pastel wooden table-top hob with four rings and dials to turn. Comes complete with pots and pans, cooking utensils, condiments and a fabric oven mitt. Plus a wooden sausage, tomato and egg to cook. The whole cooker and all the accessories fold away neatly into the box for storage.

Make Your Own Zipplette Kit, at Early Learning Centre
Girls discovering the fun of fashion will relish the opportunity to decorate their own stylish Ziplette. Easy to clip on to a belt loop or backpack, it’s perfect for carrying pocket money, mobile phones, iPods and other essentials.<br><br>The kit includes a smart, black Ziplette, ready to be adorned with sparkling sequins and beautiful beads. There’s no tricky sewing required. Sequins can be stuck straight on, while nimble little fingers will delight in creating colourful beaded charms to hang from the pouch’s ready-made loops.<br><br> All instructions and equipment is provided, including six inspirational charm designs to try – although your child will soon be letting their imagination run wild. They’ll certainly love having a unique fashion accessory made by their very own hand.

Virtually Indestructible Plane, at ELC.co.uk
At last, a remote control plane that won’t come a cropper on its first crash landing. Made of special memory foam, it’s practically impossible to break. <br><br>It’s a fantastic flyer too, performing impressive loop the loops and other stupendous stunts with ease. The battery charges in just five minutes direct from the handset (no unwieldy mains adaptor needed), giving up to eight minutes of amazing aviation at a range of 60 metres. <br><br>Novice – and experienced – pilots can now be fearless flyers. <br><br>Wingspan 50cm

Soft Stuff Tubs, at The Early Learning Center
4 tubs of Soft Stuff with integral cutters and moulds.

Farm Accessory Set, at ELC.co.uk
Farmer, his wife, fences and farm animals.

Planet Protectors Doc Tox & Pollutank + 3 GLOBS, at Early Learning Center
Evil alien Doc Tox is determined to pollute the world and only the Planet Protectors can stop him. This talking Doc Tox figure and his pollutank chuck out GLOBS (Gross Lumps of Bad Smells) to pollute the Earth.

Small UV Suit - Pink, at ELC
Protects from sunburn and harmful UV rays. With 50+ UV protection. (1-2 years)

Happy Birthday Fabulous Fours CD, at ELC
This fabulous collection of songs has been especially brought together for a wonderful little boy or girl for their fourth birthday. You can also write a special greeting inside the booklet making this CD a fantastic card and present combined.<br><br><b>Track Listing</b><br><br><ul><li>Happy Birthday To You</li><li>The Bare Necessities</li><li>If You're Happy and You Know It</li><li>Nellie The Elephant</li><li>The Animals Went In Two By Two</li><li>One Two Buckle My Shoe </li><li>I Am The Music Man</li><li>Oranges and Lemons</li><li>Old MacDonald</li><li>Two Little Chickens</li><li>This Old Man</li><li>Ten Green Bottles</li><li>Head Shoulders Knees and Toes</li><li>Farmer Brown</li><li>Bob The Builder Medley:(Can We Fix It? [Theme] / Dizzy / Mambo No.5)</li><li>Happy Birthday To You</li></ul>

Singalong CD Player - Pink, at The Early Learning Centre
This great CD player features aneasy-to-load CD compartment and large dials that are ideal for children. With a program function to play or repeat favourite tracks, two microphones and a built-in anti-shock function.

MegaBloks Disney Princess Bag, at ELC.co.uk
Free building fun with Disney Princesses™. Includes Ariel & Cinderella figurines, lots of special parts and an adapted block colour scheme. Comes in a tinted storage bag.

King Neptune's Shell Carriage, at The Early Learning Center
King Neptune's amazing underwater carriage is pulled by seahorses. Two detachable mermaids sit on a dolphin and turtle. L30 x H18 x D15cm.

Mini Spade & Rake, at Early Learning Centre
Great for use with one of our sandpits. Colours may vary.

Wooden Thomas the Tank Engine Ride-on, at The Early Learning Centre
Wooden Thomas train with rubber tyres for a smoother ride.

Cinderella Aquadraw, at Early Learning Center
Use the pen and wand roller to create a pathway of stars for Cinderella to follow, with music. 2 x AA batteries required.

Wooden Recorder, at Early Learning Center
Multi-coloured wooden recorder suitable for little musicians.

Skittles, at The Early Learning Center
Comes with 6 colourful skittles and 2 balls.

Sweet Princess 3-4 Years, at Early Learning Center
Softest pink shimmery dress with flower detail at waist, headdress and matching silky bag.

Blossom Farm Chew & Shake Rattle, at ELC.co.uk
Donkey teething rattle ring for baby to chew and shake. Designed to be easy for baby to grasp.

School Recorder, at The Early Learning Center
Black school recorder with black case.

Ghost Pirates, at ELC.co.uk
A band of ghoulish pirate figures

Lunar Jim Rover Rescue Rocket, at Early Learning Center
Rover slots into his own ‘flying’ vehicle ready for action, with phrases andsound effects.

My First LeapPad Ratatouille Software, at Early Learning Center
Anyone can cook—and you can help Remy prove it! Discover French words, nutrition, table manners and essential preschool skills as you help Remy and Linguini become two of the best chefs in Paris!<br><br> Teaches:<br><br> <ul><li>Pre-writing skills</li><li>Counting 1-10 </li><li>Shapes </li><li>Parts of the body </li><li>Feelings </li><li>French culture </li> </ul>

Tins of Baby Animals, at Early Learning Centre
Keep all your baby animals safe in these cute tin cases. Include assorted figures.

Wooden World Carry Case, at ELC.co.uk
Zip-up case with handle and strap for travelling or storage.

Buying direct from ELC.co.uk Toy Store website saves you money. With the ELC.co.uk bulk-buying power ELC.co.uk cuts amazing deals with manufacturers and suppliers and passes on big, big savings to their customers. ELC.co.uk customers know they won't find such good deals and good service at such low prices anywhere else!

Not all online toy stores are the same - click along to ELC.co.uk and experience the difference. Angelina Ballerina, Balamory, Barney, Dora the Explorer, Magic Roundabout, Postman Pat, Thomas & Friends, Winnie the Pooh and more - all available, right now, at ELC.co.uk Online.