Brenda Ritzman
Internet Manager
BobBaker Ford
Dear Internet Manager,
Is your Dealership spending thousands of dollars on Third Party leads only to get responses like, "I have already purchased a vehicle"? Do you work your butt off trying to get "scrubbed leads" into the door that never respond? Would you like to get real live prospects from your site, prospects who have picked out a vehicle, emailed you and set an appointment day & time without you contacting them even once?
If so, I know you'll find this letter to be extremely valuable. Because I'm
going to show you precisely how to pull in tons of real deals and get rid
of two of your biggest headaches at the same time.
The Dangerous Myth That's Killing Your Online Success
Most Third Party Internet lead providers promise that on average you will
close approximately 12-15% of their leads. Simple math translates 100 leads
to 12-15 units sold. At a price of $23 per lead, your bill will be $2300.
It all makes perfect business sense if you actually sell 12-15 units. What
they never tell you is that it's possible NOT to sell one unit, none, nada
for the entire month. Why?
You did not respond quickly enough, you did not have the vehicles, your price
was too high, just comparing prices, not ready yet, did not follow up long
enough, or the best is "Johnny is only 14 and he plays online".
Delete, delete, delete and pay.
What's important here is not just the money you have wasted but the time you
have spent at the computer responding to 100 leads. Think about it for a moment,
imagine spending an average of 5 minutes per lead, you will have spent 500
minutes or 8 hours 30 minutes with zero results.
What you really need to do is take a fresh, objective, logical look at what
you have been doing on the Internet and start exploring new and better approaches.
The computer was not invented to make you work harder, in fact, it's just
the opposite; the computer is supposed to make your job easier and more efficient.
The Solution Is In The Technology
This professional suite of web-based software tools is designed specifically
for automobile dealers with web sites, who are getting approximately 10-30
unique visitors every day.
Engineered jointly by talented software developers and dedicated automobile
Internet sales veterans, these tools are the perfect solutions for dealers
to increase their Internet closing ratio.
It levels the playing field on the Internet and it's a must have for any dealer
who wants to compete with the Big Dogs who are boasting of selling over 600
cars a month from Internet leads.
Simple to install and worth the weight of your computer in gold, this product
makes you money; it's the only way to say it.
With a client base of over 700 dealers and growing, any dealer without these
Internet tools is certainly missing one of their biggest opportunities to
sell more cars from the least inexpensive Internet leads available to you,
your own.
Dealerships Must Pry Away From Third Party Lead Providers
These Online Tools will save you money and time because most of your deals
will be local, in your market, from your website. Here is what a couple of
dealers who used these tools had to say in various parts of the country:
Town Center Kia/Luxus, South Atlanta: "(Online) has garnered our trust
as cost-efficient lead provider providing us a large store of valuable appointments
with top notch customer service. In addition, (Online) has a superb follow-up
system, providing the icing to a cake that well deserves both respect and
reliance."Mikhail MelomedInternet Directorhttp://www.towncenterkia.com/
Penske Chevrolet"These products have made such a difference for us here
at Penske Chevrolet. Our Internet department went from doing 15 a month to
over 70 a month, and they are a big reason why. Whoever thought a coupon and
the online trade appraisal could make such a difference! (Online Coupon) was
a big reason why Penske Chevrolet was the number 1 dealer in Indiana in 2003
- can't wait to see the new products they are working on!" Scott HaynesInternet
Directorhttp://www.penskechevrolet.com
Team Nissan, New Jersey: "They walk in all the time with the printed
Online Coupon, straight to the Internet Department."Jay (Last name Unknown)Internet
Manager
Have you ever wondered how a microwave, refrigerator or a television works?
Does it matter? Only results are important. Results are what this suite of
Online Tools gives you. The result you want is to sell cars and spend as little
time as possible on the computer chasing unresponsive leads.
You want your Internet leads to find you wherever you are in the dealership
and to get credit when you are not there and someone else writes the deal.
These tools are guaranteed to produce the results you want, find out how.
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