"Newspapers have thick black type and pious editorials and labels that announce Commentary in commanding tones on their op-pages. All this is the wrapping, and it’s easy to provide if you have a good deep voice or a throbbing theme song or a computer that makes nice graphics." (12, Slick Spins and Fractured Facts: How Cultural Myths Distort the News)
Paul Messaris argues that "images can say things that words cannot. They do so because of the meanings that our culture has associated with particular images…Because images are ambiguous, they can be useful for persuaders in stating controversial claims." (157, Persuasion in the media age)
Objectivity
Aesthetical codes and conventions
Melodrama as a way to play on the heart strings and anxieties of the audience
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