handicraftsmen of democratic ages...strive to give all their
commodities attractive qualities
which they do not in reality possess.
-Alexis De Tocqueville
In order to understand Advertising's message, it
is important to
understand some ideas of Logical Reasoning.
1. Link to Appeals
to Motives Fallacy page. Click on Appeals to Popularity,
Cosequences, and Prejudicial Language.
In Notebook write their meanings.
2. From magazines, select
advertisements that, in your opinion, use those Fallacies.
Link to Brainydictionary.com to
meanings for Overt and Covert.
For each Fallacy select (1) Ad and
fill out Appeals to Motive
worksheet with short
on the Visual, Overt and Covert
Messages used as well as the Copy used in the Ad. (see example)
another group and together discuss what effect the (6) Ads might have
Consider this in terms of your:
a) Income (Salary)
Appeals to Motive
Advertiser shows cute
sitting on a tire.
is riding on your tires."
Overt Message: Good
tires are valuable; not
Covert Message: Not
buying these tires may
endanger the lives of your family.