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The handicraftsmen of democratic ages...strive to give all their
commodities attractive qualities which they do not in reality possess.

-Alexis De Tocqueville


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TASK 1

In order to understand Advertising's message, it is important to
understand some ideas of Logical Reasoning.



1.    Link to Appeals to Motives Fallacy page.  Click on Appeals to Popularity, Cosequences, and Prejudicial Language.
       In Notebook write their meanings.
      
2.    From magazines, select advertisements that, in your opinion, use those Fallacies. 
       Link to Brainydictionary.com to find meanings for Overt and Covert.
   
       For each Fallacy select (1) Ad and fill out Appeals to Motive worksheet with short sentences focused
       on the Visual, Overt and Covert Messages used as well as the Copy used in the Ad. 
(see example)
       Exchange Worksheets with another group and together discuss what effect the (6) Ads might have on you.
       Consider this in terms of your:
       a)  Income (Salary)

       b)  Gender
       c)   Age

          


Appeals to Motive

Example


Company:  Michelin

Product:  Tires

   
CONCEQUENCES:
POPULARITY:
PEJUDICIAL LANGUAGE:
Visual:  Advertiser shows cute baby
sitting on a tire.
 
Copy:  "Because something precious
is riding on your tires."

Overt Message:  Good tires are valuable; not
an afterthought.

Covert Message:  Not buying these tires may
endanger the lives of your family.