OFFICE FURNITURE B2B

SITE 1:   www.globaltotaloffice.com

Features:

Business Model Type:   Informative website

Content:  Content is current and shows editorial integrity. Information includes catalogue, product details, companies profile and contact info.

Commerce: This website provides information with aim to attract customers to the brick and motor stores spread globally. The information includes catalogue, search engine for product; which increases convenience for the customer to find the right information. Company's profile and history is explained in detail to build credibility. The source of revenue is brick and motor stores.

Community: There is no online interactive community set up. Company provides its contact information by displaying its address of different locations. For customer support its gives email addresses under different topics of product and services, webmaster, customer support and delivery of the product.

Customization: It allows customization by altering few segments of the order. For example a office cubicle is allowed to select from different layouts.

Customer Relationship management (CRM) : The website answers potential customer questions under the page customer info. This information is aimed to help customer while making a purchase decision.

Competition: Global furniture operates in Canada, USA and Europe. Competition is intense because it is spread across the continent. There are three different websites which open from the first page depending upon choice of geographical location.

Corporate Governance: This site is not commerce driven but provides information for brick and mortar stores hence website is well supported by the company's governance.

Cost: The site is technology intensive with three different sites according to geographical locations hence website maintenance cost are high.

Design: The website design is business appealing with images and blue color background. The first page directs to different sites according to geographical locations. The home page of three websites have different designs and looks but the information on subsequent pages is the same.

Product/Service mix: The website provides information about products only but no information about services.

Target Market: They focus on retailers and businesses located geographically.

Partnerships/Affiliations: It distribute through "Global Contract" which distributes to different retailers like Global Express, Grand & Toy, Direct Office Line etc.

Pure Play/Brick&Motor: Brick and Motor stores spread in various locations.

Strength: First page Design, looks and content.

Weakness: Lack of customer interaction like community or referrals from famous customers. Non commerce driven site. Non consistency of pattern with home page and rest of pages.

Opportunities: To start online transactions of their products to capture online market and generate online revenue.

Threat: Potential loss of  of online market due to lack of online transactions.

                                  Score: 6 out of 10

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