THE BUILD UP ACT
TRICKS OF THE TRADE
When we talk about advertising and publicity, a lot does depend
on just what we are trying to achieve. If you have a definite
plan in mind, so that you know which area you are going to work
in, then it is much easier to plan your publicity and advertising.
For instance if you wanted to break into the corporate market,
you would need first class, well produced material. On the other
hand if you were concentrating on "PSYCHIC
PARTIES IN YOUR HOME" it would need to be a little different,
and would not cost anything like as much.
However the basic rules still apply to whatever area you decide
to go for. Therefore I will outline the various ways of advertising
etc. then it is up to you to decide which area is best for you.
LOW COST ADVERTISING
Firstly I will talk about the very simplest way of getting work,
assuming you are doing Palm Reading or Tarot card readings. This
is THE COFFEE MORNING CIRCUIT. This
is a very easy area to get started in, and it is a very easy area
to work, it is stress free, and it can produce a good part time
income for the very little effort that you have to put into it.
Your publicity material for this is a business card, with your name.
And your title, such as Psychic Counsellor etc. and your phone number
that is all you need. You do not need your address on your card;
all your business can easily be done over the phone.
For very cheap, and very effective business cards
try the following. Buy one deck of playing cards cost about one
pound. The next step is to contact ABLE LABEL STEEPLEPRINT
LTD EARLS BARTON NORTHAMPTON NN6 OLS. For twelve pounds
you can get one thousand labels with your name etc printed on them
in various styles. These at the price I quoted are almost as large
as a playing card, and all you do is stick one on the back of a
playing card and you have a unique, eye catching business card.
All you have to do is buy a deck of playing cards
every time you run out of cards, and for your other outlay of twelve
pounds you have got one thousand business cards. I have used this
idea for years and it has worked really well for me. When you give
a reading, give each client three or four of these cards. They will
always keep one and they give the others to friends, and they will
talk about you, and believe me this can get you an enormous amount
of work from people you have been recommended to.
MORE LOW COST ADVERTISING.
Another simple way of advertising is this. Get a few
cards printed similar to your business card, but get them postcard
size. The best way to get say fifty of these done is to find a friend
who has a Computer and let him do them for you. This way it will
be very cheap to get fifty or so printed.
You then put them in the windows of Newsagents and the big Supermarkets,
and this is a very cheap way to advertise. But do make sure that
you get a really good card done. This will then stand out amongst
all the others and it will pay for itself time and time again. Once
again just your name. Title, and phone number, that is all you need,
providing you are just doing home visits, coffee mornings, or private
THE HAIRDRESSING METHOD
Finally again armed with your business I will explain
a method that can be very profitable indeed for the personal readings.
This will entail you visiting about six ladies hairdressers, (Don’t
do anymore than six or you may not be able to cope with the work.)
Explain to them that you give Psychic Readings, and if they will
put your card up in a prominent place in their salon, for just a
few weeks, you in return, will give all their staff a free reading
You will find that they will jump at the chance, and you give all
their staff a free reading, which is good advertising for you, as
they will talk about it to all their customers, and with your card
in full view, you will get quite a few private readings I can promise
Eventually of course the demand from six shops will tail off, but
you can canvass six more in another part of town. But in any case
if you have been handing out your cards in threes or fours you should
very soon have built up quite a large clientele, and your business
All this of course is concerned with what you might term the bottom
end of the market. But don't knock it; you can easily earn you between
one hundred and two hundred pounds a week, and sometimes quite a
bit more. Also if you tie in to this with what I am going to teach
you in the next and final lesson very often for no extra visits,
you can double or treble this amount.
THE COFFEE MORNING
The coffee morning idea, which I explained earlier, is a good way
to start and earn some pin money, until you get the confidence and
ability to aim for higher things. The way to go about this idea
is as follows.
You scan all the local newspapers to find out when and where the
coffee mornings (Always done for Charity) are being held. Get in
touch with the organisers and explain that you read palms etc.
Explain that if they are raising funds for charity, that you can
help them. And at the same time provide a little entertainment.
Tell them that you read people's personality and character from
their palms, Go on to say that you are willing to come along to
their coffee morning and do this for a nominal charge, for whoever
wants their palm reading. Tell them that you want no fee and that
you will give half of what you take to their charity. Mainly they
will jump at your offer, but now and again if they are church people
they may refuse you, but this is not very often. You cannot charge
your normal fee at these low-key affairs but today a charge of three
pounds each and they knowing it helps their charity will not be
considered too much.
Your hand analysis will take no longer than three or four minutes
at the most. Assume you do fifteen readings that are forty-five
pounds. Take out a fiver for expenses if you wish, and you give
the charity twenty pounds. I can tell you, everyone will be more
than satisfied, and you have got some good practise.
I should think that at most coffee mornings you would average between
twelve and twenty readings. I have done these and I know that is
the average, there are not usually enough people there to do more
than twenty or so. If you average twelve and only take two pounds
for expenses five coffee mornings a week, spending around one hour
reading palms still gives you one hundred pounds a week, and all
done before lunch.
Of course you give out as many cards as you can when you do these
mornings, and your follow up business can be really good.
You have the same scope and you can make a lot more than this, if
you want to work the idea in a different way. What you do here is
to contact every organiser of every charity show that is being put
on in your area. Again the local newspapers are the best way of
finding where these are being held.
During the winter months, social clubs alone put on dozens of charity
shows. Once again you offer your services free and you do your readings
in a corner in between the acts, and also after the acts have finished.
You will again charge the punters three pounds, as it is for charity,
and once again you give them half the money.
Prepare yourself for a long hard night here. Often you will have
them queuing up for your services. You will find there is a lot
of men who would love to have their palm read, but are afraid their
friends might scoff at them. But the charity is the perfect excuse
as they will say, "Go on then read mine if you can, seeing
as it's for charity." In reality they want a reading and the
charity aspect gives them the perfect excuse.
At the end of the evening take out a fiver or a tenner for expenses
depending how far you have to travel etc. Then split the rest fifty
fifty with the club. If you do this you will be more than welcome
at any charity event I can tell you. Always remember to hand out
as many cards as you can, and you can often be kept busy for weeks
from just one good charity event.
There are plenty of opportunities like this all around you. All
you have to do is keep your eyes open and your ear to the ground.
Remember all this type of work involves practically no expense on
your part, and it really is so easy if you are prepared to make
the effort and really go for it.
But it is in the end up to you, I can tell you until I am blue
in the face about how to do it and how easy it is, but at the end
of the day YOU MUST GET UP AND DO IT, NO ONE
ELSE WILL DO IT FOR YOU. Getting up and doing it, is the
only way you will ever be a winner. At the end of the day all the
thinking, planning and talking are worth absolutely nothing, unless
you have the motivation to get up and go, having the motivation
to succeed, is the only way you are going to succeed. Also while
I have said earlier that this is the bottom end of the market, it
has never been exploited like it should, and this is an easy and
pleasant way of making a reasonably good living. There is very little
stress and very little competition if you use my methods. I know
I have done all these and I can assure you they all work very well.
You may be quite satisfied by earning the kind of money I have
mentioned, but you may wish to aim higher, and if you do there is
plenty of scope. Psychic Fairs are very popular in various parts
of the country these days. I have done a few of them, and I have
done quite well out of them.
In the last lesson I mentioned "The Tricks of the Trade"
to give you the edge in these situations. There are two ways to
give readings at Psychic Fairs, and all the Psychics I know seem
to prefer the first one I shall mention. But if you use the second
method, you will not only be different, you will, in the long run,
make more money. In fact I think you will make more money in the
short run as well, I know I did.
Most of the Psychics I have seen working at Psychic Fairs charge
between fifteen and twenty pounds a reading. What surprised me was
that each reading lasted about forty minutes. At fifteen to twenty
pounds a reading they must feel they have to give value for money,
hence the long reading.
Now in my opinion there is no way you can make a reading last forty
minutes without constantly going over the same ground again and
again. No, the way I worked when I did Psychic Fairs is easier for
you, cheaper for the punter, and in the long run will earn you more
money. What I did was to offer Hand Analysis at five pounds, and
this would take no more than four minutes. I would also offer to
answer any one question with the Tarot cards for three pounds, or
two questions for five pounds. I always stressed that I would answer
the questions that were troubling them.
Believe me everyone has one or two questions they would like to
know the answer to, and by the same token, very few people have
more than two questions that they would really like the answer to.
I would use the Tarot cards to answer the questions and I would
always say, "Remember it is all in the cards". I would
then ask them to state the question they wanted answering, and in
ninety percent of the time they would do just that.
Occasionally however someone would say, "I thought you were
going to tell me" when I asked them to state their question.
When that happened which was not very often, I would say "Like
I said it is all in the cards, and we will find the answer in the
cards, I am just interpreting them for you." That answer always
satisfied them, and as far as I can recall no one has ever queried
it. I would then ask them to shuffle the cards and then to cut the
cards into three piles, cutting with their left hand. When they
had done this I would say that I read the top and the bottom cards,
to get to the bottom of it. Sometimes I would explain that is where
the saying getting to the top and bottom of it originated. All I
did was turn over the top card of each of the three piles and interpret
them. Then turn over each packet and read the bottom card of each
pile, and that was it. Very simple, very convincing, especially
if you have done one of my Tricks of The Trade, beforehand which
has impressed them.
Whatever the questions was I always used the positive thinking
approach and tell them that they could get what they wanted if they
really believed in themselves, and that they had more ability than
what they thought they had.
Then I would say that if they really believed in themselves, they
had every chance of success. You should be familiar with my approach
THE CORPORATE MARKET
If you are going to aim for the corporate market, then this needs
a totally different approach. You will need a well-designed brochure,
plenty of glossy photographs, and everything must be top quality,
including your letterhead. Not much show business here, make it
more business like. I think the best way to break into this market
is by contacting Agencies who specialise in corporate entertainment.
You can find them in the yellow pages, and a few of them advertise
in The Stage newspaper.
For Corporate work charge at least two hundred and fifty pounds
a show, plus expenses. That is the going rate for this type of booking.
But I can toll you it is not easy to break into this field. But
again you could be lucky and you might just be in the right place
at the right time.
If you decide to work Trade Shows you will earn your money I can
tell you. Incidentally double the fee I mentioned earlier if you
have to work on a Trade Stand all day. It is really hard work. Reading
palms, or tarot cards all day and you will be brain dead by the
end of the day I can tell you. But as I have pointed out the money
is very good.
However 'it can cost you quite a bit of money on advertising etc
but it can be very well worthwhile if you are prepared to work hard
at this. You need to find specialist firms who do Trade Shows and
you need to write to various advertising agencies, as a lot of Corporate
work comes through these firms, and again the yellow pages is the
best place to find them.
Incidentally if you have a Computer there is a programme out now
costing around twenty pounds, which lists all the yellow pages in
the entire country, I would strongly recommend you get this if you
are contacting specialist firms, it will save you hours and hours
of searching for these firms. I believe it is on C.D. Rom and 'it
is available at most computer supply shops.
THE PERFUME BUSINESS
Here is a method which is rarely exploited, and if you approach
the right people I am sure you can make good money from this, especially
in the run up to Christmas.
I was approached once by Revlon, and asked if I would dress like
a gypsy and do Tarot cards on their stand in Kendal Mills Manchester.
They were advertising a new product called AUTUMN GOLD
the deal was this. For anyone who bought the spent fifteen pounds
on this range I gave them a free Tarot card reading. I did two weeks
on the stand, and I was busy most of the day and it seemed to go
I never pursued this idea any further as I was not keen on being
on a stand all day every day, I was involved in other things at
the time. But I am sure whenever a firm is launching a new perfume,
and do not forget, they spend absolute fortunes on advertising;
they should be amenable to this idea.
I would aim for two hundred pounds a day plus travelling expenses,
You may be thinking why only two hundred pounds a day when you can
get five hundred on a Trade Stand. Well there is a big difference.
When they have a Trade Stand everything is geared to finding new
customers and new contacts, and your job is to ensure a steady flow
of happy customers.
When you come to work on a stand in a shop, the entire normal advertising
etc has been done. What you are doing here is something extra, not
really a part of the full promotion. Also because they will buy
or not buy on the day it is easily measured just how much of a success
it is having someone like you on the stand.
Personally if I were working on a stand on a shop again, I would
concentrate on palm reading, it is much quicker and it is just as
popular as Tarot reading. I am sure this would also go well in a
seaside resort like Blackpool during the season. I sincerely think
there is a future in this type of Psychic work.
ON BECOMING FAMOUS
If you want to become really well known in the psychic field, it
is possible, but you have to find a different or a unique approach.
Some people say it cannot be done, but it can, just so long as you
can capture the public's imagination.
Who would have thought that someone doing nothing more than bending
spoons would become an international celebrity. Uri Geller did.
Because he convinced the public he could bend spoons by the power
of his mind. Enough people fell for this tosh, that he grabbed the
headlines time after time. You have to really believe in yourself,
if you really do want to rise to the top, and IT
CAN BE DONE.
The general public is really far more gullible than you would think.
Only a few months ago a story made the headlines about a marble
statue that supposedly drank milk. This was on the news time on
Television and if fooled a lot of people, and made someone very
rich in just a few days. Yes people really did believe that the
statue drank milk.
Look at the hundreds of new religions people start, and always they
seem to attract plenty of followers. I am not saying you should
adopt any of these methods, but you do have to find something a
little out of the ordinary and you could be on your way to being
famous. Often it is just being in the right place, doing the right
thing, at the right time.
You may argue that luck has a big part to play in this and I would
agree. But all the luck in the world is of no use to you, unless
you are always prepared just incase something does come your way.
If the opportunity does come and you are not sure what to do, or
you are not prepared and ready, then it will pass you by, so make
sure you are always on the ball.
You may not believe that you really do have some psychic ability.
I firmly believe that everyone has some psychic ability, but for
one reason or another it is lying dormant. Perhaps the person does
not really believe, or they never think about it, but it is there
in a certain degree in everybody.
Like positive thinking it has a lot to do with belief in oneself,
and it you work at it you can really develop it. All the world's
great thinkers say that their great ideas or thoughts came to them
out of the blue. Just like a flash of light is what a lot of them
These people had worked and thought about something possibly for
years. Then when they were relaxed and not actually thinking, their
subconscious mind flashed the answer to them. People like Thomas
Edison have said I had stopped thinking about it, and I was just
dozing or dreaming when the answer suddenly came to me.
The one thing they all seem to have in common is this. The inspiration
always seems to come out of the quiet, that is when there is no
noise. If you think hard about something, then forget it for a while,
you turn it over to your subconscious mind.
While you are asleep, or day dreaming your subconscious mind works
on the problem. But your subconscious needs QUIETNESS.
It is no accident that the answer often comes to you when you are
asleep or daydreaming.
I am convinced that the real noisy pop music, or so called music
is partly responsible for the violent, aggressive behaviour of a
lot of young people, and the more we get this music the more the
In ancient times, when men wanted to seek wisdom they went out
into the wilderness to seek peace and solitude. This has always
been the way of the great thinkers, the poets, painters etc. This
is to find the inner, true self.
It may sound old fashioned today, BUT IT WORKS.
If you want to reach your inner self, who will help you to find
your psychic ability, then you must have some quiet every day to
enable you to contemplate or meditate on things.
Obviously in today's world it would not be feasible to wander off
into the wilderness that is if you could find any wilderness. Today
you use a method, which is very effective, and indeed has had remarkable
results for some people.
The way that is practised by a lot of psychics is as follows. You
lay in bed when you first waken up in the morning. You lay still
and get as relaxed as possible, and then you do as follows. You
firstly try to shut out all external sounds.
Once you have done this, you really concentrate on listening to
the inaudible sounds. Listen to the creaks in the floorboards; listen
for the wind whistling under the door, you really have to concentrate
to hear these sounds. After a while you will be conscious of sounds
that you never knew existed before.
Try to spend the first fifteen minutes doing this when you first
waken up in the morning. If this is not practical try it when you
go to bed in the evening before you go to sleep. Or ideally do both
in the morning and the evening.
Another more advanced way is to get into a really darkened room
with all the sounds shut out. No light anywhere at all and do the
same listening for sounds etc here. Spend about half an hour at
a time doing this, again this is a way practised by many psychics.
If you practise these exercises regularly you will become highly
aware of things all around you. Then you will find it much easier
to pick up signals from different people that you would otherwise
not be tuned to. This is real psychic ability, and the more you
practise, the more proficient you will become. This type of training
will make you more aware of yourself, and your surroundings, and
also other people.
The more confidence you can portray to the outside world, the more
people will believe in you. The way you project yourself will play
a big part in being successful.
You should also do a few Yoga exercises every day. These are excellent
for making you feel relaxed and for acquiring a quiet kind of confidence.
In the final lesson of this course you will learn how to help people
overcome their difficulties by teaching them to relax etc. You will
also help them to stop smoking lose weight etc.
The key to success in sport and many other walks of live is learning
the art of relaxation. If you cannot learn to relax properly you
will never be a real winner. If you want to achieve your goals you
need to learn the art of self-hypnosis. Which is another term for
complete relaxation. The final lesson in this course deals with
The final lesson in this course will teach you how to get other
people to use more of their potential. If you are not doing it,
then it seems hardly likely that you will convince other people
how to improve their lives, so I do urge you to do these exercises
THE BUILD UP ACT
This is the act you start your show -with, you, You can make this
longer if you wish, it is entirely up The build up act is used before
a show to impress the audience that you have psychic ability, this
applies -whether you think you have or not. It is a short act, but
I find a short sharp act is enough.
You will need a deck of cards that is divided into twenty-six pairs.
These are in any order; you could have a pair of Aces followed by
a pair of sixes, then fours etc. You will also need the twenty-two
Major Arcana cards with, THE SUN, THE STAR,
AND THE WHEEL OF FORTUNE, at the tenth, eleventh, and twelfth,
position from the top respectively.
You will also need three short predictions one regarding the Sun,
one for the Star and one for The Wheel of Fortune. Each one of these
is placed in an envelope ready for the show. The predictions should
read something like this. FOR THE SUN CARD
You are going through a pleasant change and things are looking up
for you. In fact the sun is shining and the world looks a more pleasant
place that is if your lucky card chosen by numerology is THE
FOR THE STAR CARD
This is the time for you to get some of the things you have wanted.
Make a wish for whatever it is you want, and who knows if you wish
on a star you will be lucky, if your card, chosen by numerology
is THE STAR.
FOR THE WHEEL OF FORTUNE CARD
Now is the time to take a few chances, gamble a little on life now,
because lady luck is coming your way. You will be really lucky over
the next year if your card chosen by numerology is THE
WHEEL OF FORTUNE.
THE STUD POKER HAND
I start by telling them that I can usually predict who is lucky
at cards, lucky in love, etc. I say I think someone here would be
very luck y with cards. To find out this is what I want you to do.
You get someone to shuffle the deck, which as you will know is divided,
into twenty six pairs. Now it does not matter how well the cards
are shuffled there will still be half the pairs still intact. Try
it and see it is impossible to split all the pairs unless the cards
are riffled shuffled time and again. You try to pick someone who
overhand shuffles anyway.
When the cards have been shuffled take them back, spread them,
or fan them outfaces towards yourself as you make some remark, such
as you have shuffled these cards well. As you do this you look for
one pair, any pair and cut the face up cards so the pair is at the
bottom. As you know what you are looking for as soon as you spread
the cards, you -will spot a pair cut them to the bottom, and it
appears you have done nothing.
Turn the cards face down and say here take a couple of cards. Here
you just thumb off the top two cards, which are the pair of course,
leave these cards face down on the table. Again ask someone to shuffle
the cards, and you do exactly as before, so now there is two pairs
face down on the table. You say that you are going to let them play
stud poker and that you have predicted the kind of hand they will
finish up with. Have someone push any one of the four face down
cards to one side, as you say that is your hole card. Again have
someone to shuffle the deck and this time they remove any card without
seeing the face. When this is done say this is the wild card please
mark it on the back.
Have them place a big cross with a felt tip pen on the back of
the card, and it is then added to the other three cards. Have someone
pick up these four face down cards, place them behind their back
and turn them face up. Then they mix up the cards and bring them
out face up and place them on the table. There will be one pair
amongst the cards, which you gave them and one of the other two
cards will make up a pair with the hole card. As you know which
pairs you gave out, you will know that the remaining card is the
wild card with the cross on the back. No one else will have a clue
which card is which.
You know pick up your prediction and apparently read it out. You
say Congratulations on getting a very good hand; by including the
wild card you have got a full house. For the benefit of those -who
do not know Poker you explain it to them.
You point out that if the card in the hole matches one of the two
odd cards then the hand will be two pairs. But if the remaining
card, again like those all chosen by chance, is the wild card, then
the hand will be as you predicted a Full House.
You turn the hole card face up to show it does match one of the
odd cards, and the remaining odd card is indeed the wild card. This
routine is totally inexplicable, as it appears everything was done
by chance, and the cards were shuffled at least three times by the
Occasionally when the wild card is chosen it will match one of
the two pairs you gave out from the shuffled deck. But this is not
very often. However in case this does happen to you, then congratulate
them on choosing a full house without the need of a wild card,
After this I go onto talk about lucky lottery numbers and I give
them their lucky numbers from their name and birthday etc, as I
explained in level four in Numerology. This is a very impressive
demonstration, I can promise you. But remember if you have something
you would rather use, then use it, mine is to give you ideas, put
use them to come up with your own ideas.
THE TAROT PREDICTION
This is a very easy demonstration as it is all based on Numerology
-which was all explained in lesson four. Anyway you have your Major
Arcana cards with the SUN, THE STAR, and AND
THE WHEEL OF FORTUNE set up at positions ten, eleven and
You patter about Numerology and you place the three envelopes containing
your predictions in front of three different people. You now ask
the first one to give you a number over ten. If by chance they say
a number over twenty you say there are only twenty two Major cards
please make the number between ten and twenty.
Let us assume the number is fourteen. You count fourteen cards off
the top on to the table. You then pick them up and say one and four
make five. Deal four cards on to the table and place the fifth card
in front of him. The cards you have in your hand are dropped on
top of the ones you dealt, in these example four cards. Please do
not get this wrong or the effect will not work
All these cards are placed back on top of the deck and this is
repeated for the other two people. At the conclusion there will
THE SUN, THE STAR, AND THE WHEEL OF FORTUNE in front of the three
Have your predictions read out one at a time then have the three
people turn over their cards, to show YOU HAVE GOT ALL THREE PREDICTIONS
CORRECT. THIS FINISHES THE BUILD UP ACT. Well I think that is all
you need to convince people that you really are psychic. This should
really impress them and that makes it so easy to do the cold reading,
hand analysis, or Tarot card reading afterwards. If you do have
any query regarding this material, or anything in this lesson please
give me a ring, or drop me a line anytime.
Keep busy and Keep well.
Contact Joe: email@example.com